Reading guide:With the rapid evolution of the times,Consumer demand has shifted from a single function to a high degree of pursuit of personalization and customization。 Especially in the field of doors and windows, traditional standardized products can no longer meet the increasingly diversified needs of consumers. In this context, the door and window industry is facing a critical period of pattern reshaping and technology iteration.
On March 4, YIHE Doors & Windows held the 16th Strategic Partner Summit with the theme of "Striving for the Original Heart, Seeking a New Chapter, and Creating the Future" in Foshan. Zeng Kui, Chairman of Yihe Doors and Windows, Wu Yongkang, Vice Chairman, Hu Chao, Vice Chairman, Jiang Tao, President, and the company's core executives, marketing team, and dealers from all over the country gathered together to focus on new trends, explore new directions, and appreciate the birth of new products. At the meeting, 11 new products were launched, fully demonstrating their strategic vision and forward-looking thinking in the context of the new era, and bringing landmark innovation achievements to the industry.
At the beginning of the meeting, Wu Yongkang, vice chairman of Yihe Doors and Windows, delivered a speech. I expressed my warm welcome and heartfelt thanks to the dealer partners who came from afar. In his speech, Wu Dong said that in 2023, through the joint efforts of manufacturers, Yihe doors and windows have achieved comprehensive improvement in brand image, channel construction, terminal empowerment, product innovation, and service quality. In 2024, Yihe Doors & Windows will adhere to long-termism, pursue multi-dimensional innovation and multiple breakthroughs, and continue to move forward with dealers across the country. Adhering to the strategy of seeking development while maintaining stability, we actively build marketing reform with consumer needs as the core. With the spirit of ingenuity, excellent quality and high-quality service, we provide consumers with unique value. We look forward to working together with all dealers, driven by mission and vision, and continuing to practice the core spirit of "one family, one thing, working together, and winning", so as to achieve a double harvest of quantity and profit!
11 new products, upgraded and iterative.
It was learned from the scene that Zeng Kui, chairman of Yihe doors and windows, was the keynote speaker of the new product release. Zeng Dong said that personalized customization and extreme cost performance will be the biggest business opportunity in China's door and window market in the future. In order to respond to consumer groups in different regions, needs and preferences, YIHE Doors & Windows has developed a series of marketing strategies of multiple categories on the product side to meet the personalized needs of different consumers. The company has realized the excellent upgrade from traditional system doors and windows to high-end fully protected doors and windows, with the best value, high standards and high combination of product matrix, with differentiated advantages to directly hit the market pain points, with diversified products to meet consumer needs. This strategic layout not only shows YIHE's keen insight into the market, but also demonstrates its deep understanding and respect for consumer needs.
At the new product launch conference, Yihe doors and windows closely followed the market trend, closely combined high-end quality with consumer needs, and pioneered the industry's first "three prevention and three separation" new standard of full protection and the new experience of ultimate protection, inheriting ingenuity and craftsmanship, and breaking the homogenization of products. 11 new products were launched, including drift windows, swing doors, electric sunroofs, sliding doors, six-track sliding windows, window screen integrated outward opening windows, window screen integrated double inner windows and other popular products. As soon as they were unveiled, they were the focus of attention with their outstanding performance and innovative package combinations. After continuous upgrading and innovation, the new products are equipped with a variety of sets, which is convenient for consumers to flexibly match and combine according to their own needs; At the same time, it takes into account the characteristics of high appearance, high intelligence, high standard and high positioning to meet the needs of different market segments; Improve the quality of life and happiness of hundreds of millions of families in China, and protect the peace of mind and peace of mind of the family.
This new product release not only brings an upgrade in quality, but also reflects the upgrade of a new generation of consumption concepts. This means that door and window enterprises are facing higher requirements and expectations. While demonstrating the innovation ability and creating differentiated competitive advantages with new product releases, Yihe doors and windows will radiate the influence of the industry with a larger radius and promote the scientific and technological innovation and sustainable development of China's door and window industry.
It is reported that March 15, as one of the major nodes of the annual marketing activities, is the key to a good start for the brand and set off a consumption boom. At the 3.15 kick-off meeting, Jiang Tao, President of Yihe Doors and Windows, together with the core executives of the marketing team and dealer representatives, jointly held the launching ceremony, gathering the strength of all employees to fight the first battle and determine the determination of the whole year, and comprehensively start the first battle of 2024! After iterative upgrades, the product line will be presented in the 315 promotion activities, giving preferential benefits to consumers, so that more families can enjoy the healthy, safe and quiet life brought by high-end full-protection doors and windows.
Focus on strategy and firm implementation.
Jiang Tao, President of Yihe Doors and Windows, emphasized in the 2024 store business plan that in the future, Yihe dealers will experience three changes: first, the transformation from business opportunities to business capabilities; Second, the transformation from operating products to operating brands; 3. The transformation from operating an individual to a business organization. Yihe doors and windows are centered on stores and aim to improve performance; Adhere to the business plan of good plan, good product, good installation, good delivery and good reputation, and help dealers dig deep into the brand moat and build core competitive barriers.
The multi-dimensional training system empowers dealers.
The change of market direction has promoted the door and window industry to a broader stage. This conference includes comprehensive training for dealers. From the interpretation of new product connotation, marketing skills to community management; From new retail, design concept to terminal service, a multi-level and all-round training system has been built. In addition to the professional mentors for the dealers present to carry out empowerment training, Cai Lei, a dealer from Yizheng, Jiangsu, and Zhao Xiamei, a dealer from Baise, Guangxi, were specially invited to share their practical experience, tell the secret of success, and provide everyone with a textbook-level marketing style to launch the strongest offensive for dealers to occupy the market heights.
This new product launch conference not only demonstrates the innovation ability and determination and strength of Yihe doors and windows to continue to lead, but also shows its forward-looking strategic vision in the new trend to the entire industry, the market and even consumers. In the future business map, we have reason to believe that YIHE doors and windows will continue to take industrial upgrading as its own responsibility, adhere to the concept of equal emphasis on quality and innovation, and work closely with dealers to jointly promote the door and window industry to a new height, and provide a more solid guarantee for the better home life of consumers.