Since the unfortunate death of Mr. Zong Qing, Wahaha's product sales have soared like a loose horse. However, in stark contrast, it is the familiar face of CCTV - Nongfu Spring Enterprise, which was established under the leadership of Zhong Xu, is now facing the pressure of "everyone shouting and beating rats on the street".
After digging deeper into the mystery of the incident, we were shocked to realize that Mr. Zong Qing and Zhong Xu had already cherished the story elements of "The Farmer and the Snake".
In fact, long before Zhong Xu founded Nongfu Spring, there were glorious years when he became a Wahaha dealer. But during that time, he repeatedly used illegal goods and other methods to make huge profits.
However, "being on the banks of a river is not free from wet shoes." Due to the revelation of his behavior, Mr. Zong Qing had to sign a stop-loss treaty with Zhong Xuxu. Although the final result is regrettable, Zong Qing can still be open-minded, and said in an interview: "Just have a clear conscience for employees."
After the two parties terminated the contract, Zhong decided to establish Nongfu Spring. Undoubtedly, Zhong's business talents are widely recognized, but the quality of his behavior still needs to be thoroughly studied.
With the increasing scale of Nongfu Spring Company, I don't know whether it will touch its own interests or have other conflicts with Wahaha, Zhong Xu actually launched legal proceedings with the former "old club" Wahaha and staged a shopping mall war.
At first, these personal grievances were little known, and it was not until after Zong Qing's death that they gradually surfaced. As the details of the incident continued to be revealed, netizens' comments became more and more enthusiastic, and some even compared the relationship between the two to a fable of "the farmer and the snake".
For a time, the Internet** showed a one-sided trend, and all mainstream ** platforms were occupied by netizens who frantically complained about it, even the official live broadcast room of Nongfu Spring Company was not spared. The anchor was also involved in this turmoil and was under pressure from speech.
However, as time passed, the emotions of netizens did not seem to be alleviated, but became more and more intense. The comments developed from initial dissatisfaction to later invective. A barrage of piercing remarks crossed the screen, making it difficult for the anchor to parry, and in the end he could only tear up and his voice trembled slightly.
If it weren't for the warm comfort and encouragement of my colleagues, I'm afraid this live broadcast would not have been able to continue smoothly. Here, we call on the majority of netizens to keep rational thinking.
Employees are employees after all, and anchors are just working for others. It is pleasant to complain about business tycoons, but it is always inappropriate to affect others. may have been a long period of emotional catharsis, and the abuse in the live broadcast room was gradually reduced. But a casual remark suddenly detonated the attention of the audience.
The daily life of a porter! This sentence makes many people wonder, the porter is still easy to understand, but how to interpret the word "small day"? Back in an advertising campaign a few years ago, Nongfu Spring launched a new sparkling drink product, but the name caused many people to worry.
Produced in Fukushima Prefecture, Japan, dawn white peach", such a description made netizens indignant and questioned in the comment area: "Is it impossible to let the sons and daughters of China taste radioactive nuclear sewage?" ”
Due to the important issue of brand image, Nongfu Spring quickly responded to it, but its response seemed to contradict itself. Although the response was quite timely, the effect was counterproductive, and even caused the public to label Nongfu Spring as exaggerated and negative.
In addition, some netizens jokingly said: "We have never transported any water sources, but only improved them according to the local regional characteristics, and the transportation cost is very high, how can we be so ignorant!" Under a calm analysis, there is actually some truth in this statement. It is not difficult for those who observe carefully to find that Nongfu Spring does have a faint earthy smell at the beginning of drinking, which is a sign that it has not yet reached sufficient filtration standards. At the same time, maggots and false propaganda were found in unopened bottles that broke out later, and one incident after another made Nongfu Spring Company a representative of "small day porters" in the minds of netizens.