Adone partnered with Mintegral, a programmatic interactive mobile advertising platform, to roll out Screw Puzzle: Nuts and Bolts globally, and the results were impressive by applying a combined Target ROAS + CPI bidding strategy
Target Roas Smart Bidding.
At the beginning of the project cooperation, AdaOne started omnichannel data backhaul on the Mintegral self-service delivery platform to start the first phase of machine learning. Once the campaign begins, advertisers can use Target ROAS to automate their targeting on the Mintegral platform, eliminating the need for manual sub-channel screening and bidding, which greatly saves the time and effort required for campaigns.
During the delivery process, Mintegral's algorithm dynamically adjusts the bidding strategy based on the difference between the actual consumption and the delivery budget to acquire more high-quality users, drive the achievement of the goal, and feed back the estimation model with the data from the campaign to form a positive cycle. Adone has been able to maximize ROI by increasing its Target ROAS budget to nearly 80% with the impressive growth of its Target ROAS strategy.
CPI Bid.
To balance the quantity and quality of customer acquisition, AdOne applied a combined bid strategy of Target ROAS and CPI in parallel. On the one hand, AdOne uses the Target Roas intelligent bidding function to obtain users with stronger revenue generation ability as determined by the algorithm to ensure the quality of customer acquisition, and on the other hand, AdOne uses the CPI bidding model to ensure the number of customer acquisitions.