Do you want to get the best out of every budget of your influencer marketing? Based on rich practical experience, Yingma Media has carefully sorted out a complete set of overseas influencer marketing processes to help brands seamlessly connect from planning to execution. For more detailed questions, we are always open to your consultation.
1.Prelude to Marketing: Planning Phase
Brand portrait targeting: First, we need to clearly define the brand portrait, which helps us gain insight into the attributes of the target fans, such as their location, gender, age, and consumption level.
Select the stage:According to the brand's target audience and product characteristics, pick the most suitable social platform, which may be Instagram, YouTube, Pinterest, TikTok, Twitch, LinkedIn, Snapchat, etc.
Celebrity orientation: Based on the brand portrait and product characteristics, we select suitable overseas influencer types, and give priority to those influencers who are highly compatible with the product usage scenario and brand vision.
Goal setting:Clarify marketing objectives, covering branding, drainage, conversion, content acquisition, fan growth, word-of-mouth communication, image building and other aspects.
Budget planning: According to the total budget, according to the focus of the promotion platform and the scale of the celebrity, it will be reasonably split.
Scale and frequency of cooperation:Determine the number of collaborations based on budget and influencer size, and plan the pace of promotion in advance to ensure a smooth event.
2.Influencer development stage
Refine the type of influencer, including size, age, country, and content verticality, etc., to classify them according to the needs of the brand.
3.Send out invitations
Send invitations via email or social** DM and continuously optimize to increase response rates.
4.Details of the consultation
In-depth communication and cooperation of the specific content, including the promotion platform, content form, etc.
5.Sign the agreement
Based on the results of the discussions, a specific cooperation agreement is signed to add formality to the partnership.
6.Sample delivery
Once you've selected your products, send samples and share your tracking information for easy tracking.
7.Make a brief
Before the product arrives, prepare and send a brief, making sure the influencer has a clear understanding of the point of production.
8.Content creation
Influencers start creating content based on the brief.
9.Content moderation and payment
Carefully review all aspects of **, such as title, product information, etc., and pay according to the contract after confirmation.
10.Effect review
One week after the end of the activity, the first effect will be reviewed based on the data, lessons learned and further cooperation will be evaluated.
Through this meticulous process, Yingma Media ensures that every step of overseas influencer marketing is accurate and efficient. From clear planning to detailed execution, we are committed to helping brands achieve measurable results in overseas markets.
Overseas influencer marketing.