The BYD Seagull has continued to sell well since its launch in April last year, and in 2023, it will win the annual sales championship in the A00 market with an annual sales of 280217 units. Inheriting the champion quality and high-energy strength of the new generation of mainstream scooters, on March 6, the Seagull Glory Edition was launched, and the official guidance was 6980,000 yuan-8580,000 yuan. The Seagull Glory Edition adds color and price reduction, adding Arctic Blue exterior + Deep Ocean Blue interior color, with a new color scheme and colorful personality experience, enriching users' car purchase choices and better meeting users' individual needs.
From now on, users who place orders through the BYD Ocean App or Mini Program can enjoy multiple value-added privileges including financial services, replacement subsidies, network traffic, etc.
The new color scheme is more brilliant, and the high-energy value is better
On the basis of the dynamic and energetic body color, the Seagull Glory Edition adds a new Arctic blue exterior + deep sea blue interior color, creating a quiet and harmonious visual experience with pure and transparent blue from nature. With the deep sea blue interior, it shows the freshness and mystery of the ocean, and highlights the young and sporty personality through the contrast of bright color decorative strips, creating a unique color experience for users who pursue fashion personality.
The Seagull Glory Edition continues the high-energy strength of the new generation of mainstream scooters, based on the E platform 30 technology builds, so that it has leading advantages in safety, comfort and intelligence. The Seagull Glory Edition adopts the exclusive body structure of pure electric vehicles, is equipped with a super safe blade battery, and is equipped with 4 airbags as standard, which has super safety performance; The 2500mm long wheelbase and rear flat floor design bring users a space experience comparable to that of A-class cars; All models come standard with 10The 1-inch adaptive rotating suspension pad has a built-in DILink intelligent network connection system, and the vehicle can be controlled by voice interaction, so that the car experience can be fully upgraded.
The product strength is leading in all dimensions, shaping the performance of high-energy champions
With the strength of high-energy products, since the launch in April last year, Seagull has become a phenomenon-level hit in the A00 market, reshaping consumers' product expectations for scooters with a high-quality strategy, and its 12 rare standard equipment in the same class, comprehensively improving the driving quality of scooters, and setting a value benchmark for scooters.
In November 2023, Seagull won the monthly sales champion of sedans, and won the monthly sales champion of pure electric cars for 4 consecutive months, the monthly sales champion of A00 models for 7 consecutive months, and the 2023 A00 annual sales champion with a sales volume of 280217 units in only 8 complete sales months. In 2024, the Seagull will continue to maintain high-energy performance, and in January, it won the monthly sales championship of A00-class models and pure electric sedans.
With the help of the "high-energy champion" Seagull, the market share of A00 new energy will increase from 117% rebounded to 14 by the end of 202353%, Seagull occupies 28% of the A00 new energy market, more importantly, Seagull has broken the previous market dilemma of low price and low quality, serious homogenization and weak competition, leading the A00 market to the era of high-quality scooters.
As the champion model in the A00 segment market, the cumulative sales of the BYD Seagull have exceeded 330,000 units. The newly launched BYD Seagull Glory Edition will be more competitive with colorful personality experience and high-energy champion strength, so that more users can enjoy green new travel and accompany more users to embrace the new life of pure electric vehicles!