Transformation, upgrading, and reconstruction, the field of smart home is ushering in new development opportunities. In this era full of technological innovation and intelligent interconnection, the variety of smart home products is becoming more and more abundant, and smart products equipped with cutting-edge technology are also pouring into the market.
As a result, Sohu Finance has launched a new column "Fox Enjoyer", focusing on the field of smart home from a unique perspective, and in-depth reporting on major smart manufacturers and figures in the home furnishing industry. This column is not only a deep reading of the company, but also a close-up report on the entrepreneurs, as well as an observation report on the development of the industry, trying to show the self-evolution and butterfly change of the smart home industry.
Among them, Haier Group's Catage's second-hand car business has attracted much attention. This company, which used to "sell refrigerators", is now moving towards the automotive ecological chain, with obvious determination and great ambitions.
Haier, which sells refrigerators, does not make cars", this sentence has long become history. In 2022, Haier Group entered the second-hand car industry through Catage, and in 2023, it will accelerate its expansion, opening 18 stores within a year and tripling its registered capital, which fully demonstrates the strength and determination of Haier Group.
Founded in 1984, Haier Group is now in its 40s. Starting from the initial home appliance industry, Haier has gradually expanded its business territory to finance, healthcare, venture capital, industrial Internet and other fields, in order to cope with the growth dividend of home appliances, which is a traditional advantageous industry.
As an important step for Haier to enter the automotive ecological chain, Catachi's second-hand car business has been in operation for more than a year. Its main business includes personalized customization, core technology and officially certified used cars. In particular, the officially certified second-hand car sector has landed 28 offline stores in 18 regions, a move that further strengthens Haier's position in the second-hand car market.
The main body of the company's second-hand car business is Qingdao Catachi Automobile Technology Development***, which was established on November 21, 2022. After more than a year, its registered capital has increased from the initial 1500 million yuan increased to 6800 million yuan, an increase of more than 350%. This marks Haier's rapid development and strong strength in the used car business.
In the fierce market competition, Catatic's used car business stands out with its brand power and service quality. Its stores are large, with a wide range of vehicles, and the showroom is bright and spacious, creating a good environment for car purchases. In terms of after-sales service, Catachi also provides a variety of warranty options, as well as cooperation with banks to provide customers with a more convenient car buying experience.
In Haier Group's strategic planning, the smart home industry has always been an important development direction. The rapid development of Catachi's second-hand car business is an important part of Haier's industrial upgrading and ecological chain improvement.