With the gradual acceleration of urban aging, improving the quality of life of the elderly and optimizing the layout of elderly care facilities have become practical matters of people's livelihood that citizens are concerned about. This year, Huangpu District will continue to increase investment, especially for the community canteens urgently needed by the elderly, and accelerate the promotion of the whole district, so that the elderly can eat well and well.
In 2023, Huangpu District will give full play to the resource advantages of "time-honored" catering brands gathering in Huangpu, and on the basis of extensive listening to opinions, in-depth research, and pioneering innovation pilots, based on the "Time-honored Brand Meal Assistance Alliance", 34 "Time-honored Brand Elderly Restaurants" covering 18 time-honored brands will be launched one after another, and the elderly in Huangpu who have reached the age of 65 can enjoy the high-quality dining "food" benefits of the "Time-honored Elderly Restaurant" in the district with the "Five Sides and Ten Colors" elderly service card.
At present, more than 90,000 applications for service cards for the elderly have been issued, and the average daily number of card-holding consumers has continued to rise, reaching more than 2,400 people per day, and has achieved good social response.
The government and enterprises in Huangpu District have joined hands to further strengthen the field of "community home-based" elderly care through service supply, professional support, and digital governance empowerment, and build a "pentagonal" elderly care service system integrating "bedside, tableside, side, periphery, and hand", so as to promote the diversification, high-quality, and sustainable development of elderly care services on the basis of inclusiveness. The District Civil Affairs Bureau actively explores and studies the "time-honored" meal assistance service for the elderly, and realizes the sustainable development path of "street pilot-gradual formation-district-wide promotion".
Huangpu is one of the areas with the most concentrated "time-honored brand" catering enterprises in Shanghai, among the city's 180 Chinese time-honored brands, 96 time-honored brands gather in Huangpu, more than half of which are catering, Dafugui, Xiandelai, Xiaoshaoxing, Fengyu, Canglangting and other well-known time-honored brands are all set up in Huangpu. As the main consumer group of time-honored restaurants, the elderly have a high degree of trust in it and have special feelings, which is a unique advantage of Huangpu.
To this end, the civil affairs department and the time-honored catering enterprises under the three major district groups (Huaihai Group, Yuyuan Group, and New World Group) established the "Time-honored Brand Meal Assistance Alliance", making full use of the time-honored stores in the jurisdiction of the existing relatively balanced community distribution, focusing on creating a "time-honored restaurant for the elderly", and continuously expanding the coverage of meal assistance services for the elderly. Through the blessing of technology, the elderly can enjoy the benefits of 34 stores in the whole region with the "Five Sides and Ten Colors" elderly service card.
Through the renovation of time-honored stores for the elderly such as special tables and chairs, barrier-free facilities and other facilities according to the store style, the "Time-honored Elderly Restaurant" has created an "exclusive area" for the elderly to dine, providing a warm and comfortable dining atmosphere for the elderly, and also combined with the characteristics of the time-honored catering enterprises themselves, designed and launched a series of popular "exclusive catering".
In the whole district unified "not less than the price of 8Under the "5% off" preferential standard, enterprises have adopted various "exclusive discounts" such as full discount and off-peak discount according to the actual operation situation. At the same time, it also regularly optimizes and adjusts the menu combination in a timely manner based on the feedback of the elderly to better meet the expectations and needs of the elderly for high-quality meal assistance services. At present, Huaihai Middle Road, Laoximen, Bansongyuan Road and other streets are actively expanding social catering brands such as "Wu Liubailan Ramen", "Yechun" and "Daohuaxiang", which have launched a variety of preferential benefits for the elderly.
The time-honored meal service for the elderly has improved the speed of promoting the meal service for the elderly, allowing enterprises to have both social and economic benefits, achieving a win-win situation for the "enterprise and society", and allowing more elderly people to enjoy the meal assistance service.
Author: Editor: Zhou Chen Responsible Editor: Zhu Yue.
*: Shanghai Huangpu.