Foreign trade is not so simple, but it is not so difficult.
Today we will talk about several ways to do foreign trade.
90% of the real overseas traffic comes from the Google platform, and most foreign trade B2B platforms are just looking for customers for you in the remaining 10% of the traffic. Huge traffic is the guarantee of customer conversion. When choosing a platform, don't give up your own customer acquisition exploration of Google's platform, maybe this is better than all the platforms you use, and the biggest use of the platform should be a pathstone to help you break into its advantageous market.
The disadvantages of doing platform e-commerce: there are many peers. The competitive pressure is relatively high, and the accuracy of customers is not high.
It is to do an independent marketing type by yourself**. Promote on Google platforms.
Because Google is a world-renowned search engine, customers will be able to find you if you get a better ranking through SEO optimization and advertising promotion. And such customers tend to be more accurate.
Yodo your own fans and master your own customers. It is convenient for old customer marketing and cross-marketing. For example, establish a customer database and give corresponding benefits according to customer levels; And to build their own brand, at the beginning of the construction of the station can consciously promote their own brand, when the user volume reaches a certain level, brand effect, customer loyalty comes naturally; You can also build your own traffic pool: the primary value of an independent station is not in traffic, but in acting as a traffic pool, giving play to the role of "traffic pool" in different levels in other dimensions.
The exhibition has always been a big hub for the traditional foreign trade industry to open up new sources of customers. In the overseas season, various industry gatherings meet, and the exhibition is as bustling as a bazaar. Exhibitors promise new products, and visitors come to find business with volume. Just one exhibition can make people "communicate" with countless customers without touching their feet.
Different from online promotion, the exhibition gathers customers who are interested in the scene. You can easily sell to the other side, so that you can understand the needs of the other party; Spend some tongue asking the other party's procurement scale and cycle, and it is easier to understand whether it has become a long-term relationship. After one game, no matter how many business cards you put away, it is difficult to say that there will be no business opportunities in the future.
Customs data can quickly help you find the buyer's customs bill of lading is a transaction voucher between the buyer and the seller, and is updated monthly, which not only ensures the authenticity, accuracy and timeliness of the buyer's information, but also the current active buyers; At the same time, through the query and analysis of its transaction records, you can clearly know the buyer's procurement products and strength, so as to find the most suitable buyer for yourself, concentrate on development, and get twice the result with half the effort!
Customs data can grasp the buyer's procurement rulesThrough the tracking and analysis of buyers' transaction records, you can find out the relationship between the number of products, shipping time, and ** time, and find out the buyer's procurement rules. Recommend the company's products to buyers at the best time to increase the hit rate.
Customs data can improve the loyalty of existing buyersThrough the tracking and analysis of existing customer transaction records, it is possible to know which suppliers the same type of product the customer purchases from, and through the comparative analysis of competitors and themselves, find breakthroughs, further consolidate customer relationships, and enhance customer value. On the other hand, according to the changes in the order, we can grasp the possible trends of buyers in advance, improve or adjust the existing market strategy, and avoid risks.
The key to email development is to get the accurate email address of the target customer and the target person. Write a development letter directly.
So how do you get your customers' emails?
This needs to be found in combination with Google search, SNS and other channels.
Respond to emails that are of interest to your customers.
Be sure to answer the questions raised by the customer clearly (e.g., **, specifications, company qualifications, etc.).
If necessary, try to make a detailed list by yourself to give customers a very professional feeling.
Positioning can be carried out according to the market, because usually we can divide several areas horizontally, by region.
Local push is to get the customer's *** through various methods, make an appointment with the customer, and go directly to the destination market country to visit in person. In the past, many people were used to customers coming to us. Now that the competition in foreign trade is fierce, if you can take the initiative and go directly to visit the customer, will the customer feel very surprised?
Especially for large customers, this approach often works well.
In China, there are social platforms such as Weibo, WeChat, etc. There are also social platforms such as Facebook, Pinterest, Instagram, Twitter, and YouTube abroad. You can do marketing on these social platforms to attract followers, and the fans may become your customers.
It is highly interactive and can flexibly meet the marketing strategies of different enterprises;
Users are the main marketing communication media, which effectively improves efficiency and reduces costs for enterprises;
The user registration data is real, and the target users can be automatically screened to achieve precision marketing;
Participation, sharing and interaction are in line with the characteristics of contemporary users on the Internet, and can help enterprises maximize their marketing role.
Offline store opening is to directly rent a store and carry out wholesale activities.
Then foreign trade offline stores, this kind of resource is unique to Guangzhou in China. In Guangzhou's Sanyuanli business district and railway station business district, there are a large number of shops for rent for foreign trade. This is due to the business dividends brought by the Canton Fair and the unique diplomatic relations with African countries.
For more knowledge of foreign trade dry goods, please pay attention to WeChat***erica foreign trade sharing.
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