Over the years, GL Books has insisted on building a strong society with talents, and taking the introduction and training of talents as a top priority. At present, 50% have a master's degree or above; 82% have a bachelor's degree or above. China's publishing industry is a fiercely competitive "red ocean". GL Publishing House, located in Yangzhou, Jiangsu Province, takes the inheritance and promotion of Yangzhou engraving and printing skills as its own responsibility, takes engraving thread-bound books as its characteristics, takes ancient books and academic books as the brand support, and takes local cultural books as the key plate, from small to large, from weak to strong, and has embarked on a road of development of local publishing houses with "small special specialties and exquisite".
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In recent years, China's publishing industry has become increasingly competitive. However, GL Publishing House, located in Yangzhou, Jiangsu Province, has gradually embarked on a "small and exquisite" development path of local publishing houses by relying on the characteristic "signboards" of "inheriting and promoting traditional printing skills, taking ancient books and academic books as the brand support, and focusing on local cultural books". For the development process of GL Books, talk about your understanding, the development process of GL Books can be said to be a vivid interpretation of the development concept of "small and beautiful". In the context of increasingly fierce competition in the publishing industry, GL Books can stand out from the crowd by adhering to and promoting traditional printing techniques and deepening local cultural books.
2. Explain the development process of the book club from multiple perspectives.
1) The reasons for the development of the book club.
1.Respect and protection of traditional culture.
In this era of rapid technological change, many traditional cultural skills are at risk of being lost. GL Books' ability to uphold tradition and combine it with modern publishing has earned it a unique position and reputation in the publishing market.
2.It is supported by ancient books and academic books, which is unique.
By focusing on ancient academic and local culture books, GL Books has achieved differentiated development and avoided head-on competition with large publishing houses. Such a positioning is not only in line with its own characteristics, but also meets the needs of specific readers.
3.Highlight the advantages of "small special and exquisite".
"Small" refers to a small scale, but small does not mean weak power. On the contrary, small and beautiful, small and specialized, may be more competitive. "Special" refers to the characteristics, that is, to have something different; "Specialized" refers to professionalism, to achieve the ultimate in a certain field; "Fine" refers to quality, to keep improving; "Beauty" is the pursuit of aesthetics. These five words correspond to the development strategy of GL Books.
2) The development of book societies may face problems.
The inheritance of traditional printing techniques, fluctuations in market demand, and competition with other publishers.
3. Combined with the actual situation, talk about the countermeasures and suggestions for the development of the book club.
1) Integrity. 1.Strengthen brand building: hold academic exchanges, exhibitions and other activities to improve brand awareness and influence. 2.Deepen the combination with local culture: further excavate local cultural resources, cooperate with local **, academic institutions, etc., and launch more high-quality books with local characteristics.
2) Innovation. 1.Technology Upgrading and Innovation: Explore the application of new technologies such as digitalization and networking in the field of publishing to improve publishing efficiency and quality. 2.Expand the international market: expand the international market, promote the ancient books and academic books and other special products to the world, and enhance the international influence. 3.Talent training and introduction: Strengthen the training and further education of internal employees, and improve the professional level of editing, design, marketing and other links. At the same time, we will introduce outstanding external talents, especially those with international vision and modern publishing concepts. 4.Strengthen marketing and promotion: use modern marketing methods, such as social **, online live broadcast, etc., to improve the popularity and influence of GL Books. Cooperate with well-known writers and scholars to hold new book launches, book signings and other activities to increase interaction with readers.