A few days ago, the Federation of Passenger Cars released a February new energy passenger car manufacturers wholesale sales news, affected by the Spring Festival holiday in February and a large area of rain and snow, domestic new energy vehicle sales in February fell 9% year-on-year, down 34% month-on-month, estimated in February new energy passenger car manufacturers wholesale sales of about 450,000 units. BYD, Tesla, and Geely ranked the top three in wholesale sales, and only 9 brands sold more than 10,000 vehicles per month.
In the ranking of wholesale sales of new energy vehicles in February, the ranking of traditional car companies has improved significantly, while the performance of new power brands has been poor. BYD Auto still ranked first with wholesale sales of 121748 units in February. However, compared with the more than 200,000 units in January, it is almost halved. After the Spring Festival, BYD launched a series of glory models, and the main sales models have been lowered by about 20,000 yuan, and the specific effect remains to be observed in March.
Tesla's performance in February was relatively stable, with sales of 60,365 units, a decrease of about 10,000 units compared with January sales.
Geely Automobile's sales of new energy vehicles in February were 33,508 units, ranking third, which is also Geely Automobile's best result in this ranking, SAIC-GM-Wuling's sales in February were 32,777 units, ranking fourth, Celis sold 28,062 units in February, ranking fifth, and Changan Automobile's sales in February were 23,000 units, ranking sixth.
Although the monthly sales of the above brands have decreased month-on-month, their performance is quite stable from the perspective of ranking. Geely, Changan, and Wuling have all launched best-selling models in the field of new energy vehicles, such as Geely's Galaxy, Geometry, and Zeekr, and Chang'an's Qiyuan, Deep Blue, and AVATAR, which have covered all levels of market segments at the high, medium and low levels, forming a strong vitality; The Wuling Starlight has shown strong strength in the A-class new energy car market, and even in February, the sales of single vehicles reached tens of thousands.
Cialis sales in February is 28,062 units, from the sales distribution point of view, the main force is still Wenjie M7, and the sales of ideal cars in February was 20,251 units, ranking seventh. This is obviously a bad sign for the ideal car, on March 1, the ideal car launched the **L7, L8, L9, but there is no obvious change, the weekly report in March can turn defeat into victory will be a big suspense.
GAC Aion's sales in February were 16,676 units, ranking eighth. From the ranking point of view, GAC Aion has been from the absolute top three 1 year ago to decline continuously, the reason for this situation is two-way, on the one hand, the traditional manufacturers, especially Geely, Chang'an in terms of products and markets, and on the other hand, GAC Aion's own product layout, Geely, Chang'an layout focus on the 10-200,000 yuan range of the market, and GAC Aion throughout 2023 is basically building a high-end brand Haobo, high-end products do not go volume, It's no surprise that overall sales have been surpassed by other brands.
In addition to Ideal, other new power brands did not perform well in February, with NIO selling 8,132 units, Leapmotor selling 6,566 units, Nezha selling 6,085 units, and Xpeng Motors selling 4,545 units. In the past, the monthly sales of mainstream new power brands are now less than 10,000 units, which can only show that technology, brand, and market lack of foundation, and cannot withstand the long-term fierce market competition.
In terms of joint venture brands, SAIC Volkswagen sold 8,303 units in February, SAIC-GM sold 5,522 units, FAW-Volkswagen sold 3,349 units, and Dongfeng Nissan sold 1,889 units. Judging from the sales data, the joint venture brand new energy vehicles are still unable to form a strong competition with Chinese brands, and recently BYD, Geely, Changan and other brands have launched large-scale price cuts, and the joint venture brand will definitely face greater pressure in March.
Judging from the data, the sales situation of new energy vehicles in February is not optimistic, in addition to the impact of the Spring Festival holiday and cold weather, the sales overdraft at the end of last year is also an important factor. Since mid-to-late February, Chinese brands led by BYD have launched a "lower electricity than oil" war, but this war has not had a visible impact on sales in February, and the specific effect needs to be observed in the car market in March. The sharp decline in sales in the first two months has also sounded a wake-up call to the industry, and the car market in 2024 may not be optimistic.