With the announcement of the sales list of China's SUV market in February 2024, the industry pattern has shown a significant reshuffle. According to the terminal sales statistics from January 29 to February 25, the overall sales of the SUV market this month were not ideal due to the seasonal impact of the Spring Festival holiday, with only 8 models exceeding the 10,000 mark, showing that market demand fluctuated in a specific period.
In the competition between the champions, Tesla Model Y successfully counterattacked with its steady strength and strong market appeal, with a monthly sales of 2With a record of 20,000 units, it regained the top spot in SUV sales. It was followed by the new force M7, which sprung up and achieved monthly sales of 1 by virtue of its excellent product strength and market reputationWith a good result of 90,000 units, it ranked second. The Haval H6, an old powerhouse, held its ground and remained in the third place, with sales of about 150,000 units. The once-high-profile BYD Song PLUS is slightly lacking in stamina this month, with 1With a score of about 50,000 units, it ranked fourth.
It is worth noting that the three models of Xingyue L, Song Pro New Energy and Tiguan L have also broken through the sales threshold of 10,000 units and continue to consolidate their position in the market. However, the Honda CR-V, which has performed well in the SUV market, only ranked 15th in this list, with sales of more than 8,000 units, while the Toyota Highlander, which has a good reputation and sales harvest, slipped to 51st, with sales hovering around 3,600 units, which is somewhat surprising.
In terms of backbone, R**4 Rongfang has been steadily moving forward with 7,727 units, and models such as Tuyue, Jietu Traveler, Veranda and Hongqi HS5 have also handed over more than 6,500 units, showing remarkable performance and stable market performance.
The two models, Ideal L8 and Haoying, have both entered the forefront of the mid-to-high-end SUV market with sales of more than 5,600 units. At the same time, BMW X5, Tucson, Jetta VS5 and other models have also achieved sales of about 5,000 units, followed by AION Y, Tiggo 7, BYD Song L, Tank 300, Tange and other models, their sales are in the range of 4 to 5,000 units, maintaining the market heat.
As for models such as the Lynk & Co 08, Toyota Highlander and Volvo XC60, although the sales are around 3,600 units, they still need to struggle to move forward in the highly competitive SUV market. X-Trail temporarily followed with 2,971 units, while the sales of Nezha X, Audi Q3, Hongqi HS3 and other models were relatively flat, all around 2,400 units, and they need to find new growth points in the follow-up competition.
Summarizing the performance of the SUV market in February 2024, we can see that there are not only strong players such as Model Y who continue to lead the way with brand influence and product strength, but also emerging rookies like the M7, and some previous sales hegemons are facing certain pressure. The changes in the market just reflect the fierce competition in China's SUV field, and all brands can only be invincible in the future competition by continuous innovation and progress.