In recent years, with the continuous advancement of technology and consumers' continuous pursuit of audiovisual experience, the TV industry is experiencing an unprecedented change. Against this backdrop, TCL, one of the world's leading TV manufacturers, today released its 2024 new TV products.
On March 6th, TCL brought its brilliant new products "Huanyu Vientiane" QD-Mini LED TV and TCL Micro LED giant screen TV 163 X11H Max to the industry at a grand press conference, showing its extraordinary innovation power to the industry and making a strong mark in the TV field.
TCL 163-inch Micro LED giant screen TV is here
Among them, TCL Micro LED giant screen TV 163 X11H Max is undoubtedly the king fried product of this press conference. TCL has the ultimate pursuit of picture quality, technology, and design, so the X11H Max configuration is extremely high, the product has more than 24.88 million built-in inorganic self-luminous chips, and has 22Bit+ color depth and more than 100,000 hours of life, with 10000nits of XDR brightness, so that it can show extraordinary picture quality, and is commented by the industry as the ceiling in TV picture quality in 2024.
In terms of sound quality, the TCL Micro LED giant screen TV 163 X11H Max has 62.2 ultra-high sound configuration, but also a set of 71.4. A total of 12 channels of sound system.
From the perspective of display technology, compared with traditional LCD and OLED, Micro LED technology has higher brightness, wider color gamut and deeper black performance, which can achieve more realistic and delicate picture effects.
Why did TCL launch a 163-inch Micro LED giant screen TV?
It can be said that TCL 163-inch micro LED giant screen TV came out at the right time,TCL has well grasped the market demand and consumer psychology,The upgrading of home entertainment equipment has become a trend。 Because of its excellent audio-visual effect and immersive viewing experience, giant screen TV has been "tasted" by more and more high-end users. At the same time, there are fewer brands involved in this high-end market area,According to JD.com's double 11 data,100Inch giant screen TV transaction volume increased year-on-year7 times。 It reflects that consumers' favor for large-screen TVs is being further strengthened, and at the same time, it is also promoting the layout and promotion of large-screen TVs by manufacturers. The 163-inch Micro LED giant screen TV launched by TCL just caters to the needs of this part of consumers.
For the TCL brand, the launch of a 163-inch Micro LED giant screen TV not only demonstrates TCL's strength in the high-end market, but also shows its innovation ability and market acumen to its friends, which will lay the foundation for future market competition. After all, TCL is the TOP2 brand in global TV sales, according to Omdia data, in 2023, TCL ranks second in global TV sales with 25.26 million units, only Samsung.
Of courseTCL will also face challenges,The giant screen TV market belongs to the top of the pyramid,Due to the high cost, only a small part of the population is destined to be able to consume,At the same timeMicro LEDThe giant screen TV is also the direction of Lehman Optoelectronics and Samsung's key layout。 In any case, TCL with 163 inches of entry gives consumers one more choice, which is a good signal for market development, but in the end, whether the price of 799999 yuan wins the vote of consumers, the author will wait and see.