Text: Zhang Yue, reporter of Shandong Business Daily and Super Leopard News Network.
On March 4, Domino's China's operating entity, Dashi Co., Ltd. (01405.).HK) has released its 2023 profit forecast. According to the forecast, it is expected that the revenue in 2023 will not be less than 3 billion yuan, a year-on-year increase of no less than 48%; The net loss was approximately $29 million, compared to approximately $2 million in fiscal year 2022The net loss of $2.3 billion decreased by no less than 87%.
Domino's said that its performance increased last year, mainly due to Domino's China's expansion of its store network, with the total number of stores increasing from 588 in 2022 to 768 by the end of 2023; Revenue from existing stores continued to grow, with strong sales of new stores in new growth markets. Operational efficiencies at both the store and corporate levels have improved, resulting in further margin improvements.
A Domino's store located on Yaotou Road, Jinan City.
According to public information, the Domino's brand was founded in the United States in 1960, and in May 1997, Domino's opened its first branch in China in Beijing and officially entered the Chinese market. In 2010, Domino's acquired franchisees in Beijing, Tianjin, Shanghai, Jiangsu and Zhejiang, and signed a franchise agreement with Domino's headquarters in 2017 to obtain Domino's franchise rights in Chinese mainland, Hong Kong and Macau for 10 years. On March 28, 2023, Dashi shares were listed on the Hong Kong Stock Exchange.
It is worth noting that this is not Domino's China's first IPO application in Hong Kong. In March and October 2022, Domino's China submitted listing applications to the Hong Kong Stock Exchange. In November of the same year, Domino's China passed the hearing of the Hong Kong Stock Exchange, and the public offering began on December 13, and it plans to start trading on the Hong Kong Stock Exchange on December 23. However, on December 19, Domino's China said, "In view of the current market conditions, the company has decided to postpone the global offering after consulting with the sole overall coordinator." "In March 2023, Dashi shares will officially be listed on the Hong Kong Stock Exchange.
After officially ringing the bell and going public, Domino's began to accelerate its expansion. It is understood that Domino's added 180 new stores in China last year, and the number of stores increased from 588 in 2022 to 768 in 2023, completing the previous goal of opening stores. Domino's said it aims to expand 240 stores in 2024 and open between 200 and 300 new stores from 2025 to 2026.
It is understood that Domino's stores in China are all directly operated, with the largest number of stores in Beijing and Shanghai. On January 8 this year, Domino's China's 800th store opened in Jinan. Jiang Zhixian, editor of Shandong Business Daily and Super Leopard News Network.
Material**: 0531-81935883