In the era of traffic, the Internet celebrity economy came into being.
Among them, there are some network "psoriasis" that have no bottom line to attract attention and pursue traffic monetization without moderation. *If there is a hot spot, it will rub it**, ignoring the moral bottom line and disrupting social order.
Some time ago, a male Internet celebrity caused public anger because of cos Fujian Youshen "Zhao Shizi". Later, it was also picked up by netizens, this Internet celebrity once participated in the popular talent show "Creation Camp", and briefly tasted the sweetness of being a "male star".
But this "male star"'s behavior this time made him popular in the last second, and he was ** in the next second. Incidents of rubbing heat are common, but it is not common to dare to openly offend folk culture.
This incident has been fermenting on Weibo hot search for several days, causing hundreds of millions of attention and discussion, and the conflict between beliefs and interests has also been put on the table.
What's even more sad is that this male influencer is just a microcosm of the huge online world. Driven by the interests of traffic, more and more people are joining this bottomless carnival.
Internet celebrities appeared, and their original forms were revealed.
The timeline is set back to around the tenth day of the first lunar month, long before the COS incident, with the help of the spread of the short ** platform, folk activities in various regions have accumulated a lot of traffic and popularity.
Brother Ying in Chaoshan, Lion Dance in Foshan, Fish and Dragon Dance in Huizhou, and Fire Dragon ...... in Meizhou
The most popular is the Fujian area, which loves "bye-bye", and the annual activity is very lively.
Especially this year,It is said that after 5 years, the famous "house god" Zhao Shizi was finally invited, and the people's expectations were raised to the highest.
Countless shots are in place, and the traffic explosion is about to explode. However, as the event began, a variable emerged that made both locals and tourists wonder.
No matter from which angle you shoot, there is always a very eye-catching character in front of the camera, dressed as "Zhao Shizi", swaggering and walking in front of the team.
The "groom" in the Youshen team shook the whip several times to drive away, but he didn't think so, and only regarded it as an increase in the interaction of ** to accompany the smiling face.
When he tried to squeeze to Zhao Shizi's side to take a photo with the frame, it was obvious that the staff carrying the statue immediately turned Zhao Shizi's back.
There are all kinds of signs that this person is incompatible with the Youshen activity, and he is hiding from the organizer and the owner to come over to take advantage of the heat. Soon, the matter fermented on the Internet, and the discussion among netizens intensified.
After the popularization of science by netizens,It also makes more people aware of how many local folk taboos his behavior has committed.
At that time, Zhao Shizi was wearing a four-clawed dragon costume, but his cos costume was a five-clawed dragon, which directly pressed the gods, and walked in front of the gods in a grand manner, which was equivalent to enjoying incense for the gods who should have been worshipped.
Seeing that ** couldn't be suppressed, MCN tried to speak out for the Internet celebrity artist, saying that he went only after receiving an invitation from the Cultural and Tourism Bureau. Who knew that the backhand of the Culture and Tourism Bureau was a rumor and a slap in the face, sorry, it means that the other party is purely rubbing traffic.
This Internet celebrity's series of operations detonated **, and then the official also named him, calling him a "porcelain toucher" with bottomless consumption: while inheriting and developing the heritage of folk customs, we must also deeply understand the cultural atmosphere contained in it, and do not allow them to be "consumed" without a bottom line.
Seeing that the ** on the Internet was out of control, the Internet celebrity had no choice but to issue an apology**, and said that he had gone to the temple to throw a cup of incense and was forgiven by the gods.
But the anger did not subside, and the cost followed. At present, his personal platform is suspected of being reported and banned.
Of course, some netizens questioned: When will even cos not be allowed?
In fact, this is not the first time he has tasted the sweetness of "folk traffic".
During the Spring Festival, his cos "God of Wealth" ** received 10w likes, a small fire, and no one felt offended at the beginning.
The reason is very simple, without destroying the scene of other people's activities, set up the story situation by yourself and package the beautiful scenery by yourself.
This kind of popularity is the value he has created himself, and it can be regarded as a form of cultural dissemination.
And this time, from the arrangement of the statue of the god, the holding of the event, to the countless shots and popularity of the sceneIt's all "rubbed" by him.
In the final analysis, the cultural heritage and folk beliefs accumulated in Fujian for thousands of years are not a tool for anyone's marketing and monetization.
But the lens is like a demon mirror, revealing the original form of these traffic-first clowns, not only this one, but even more.
The belief in the gods has been reduced to a wealth code.
There are people here who cosplay the gods, and they are justified in accepting the worship of everyone. There is also a live broadcast for the gods over there, and they earn a lot of money by receiving big rewards.
The proprietor team of the local "Zhao Shizi" in Fujian was also blinded by interests in promoting the culture of the gods:
Use the idol live broadcast to ask for rewards and brush gifts; Teasing behaviors such as touching the face of the idol to attract attention; scolded fans for being dream girls to break defenses, and treated the idol as an idol to engage in fan circle confrontation.
Even though the gods were "invited" by them, there was no trace of reverence in their actions, and "faith" became a stepping stone for them to pursue profits.
I don't know if when they ask God, they are thinking about the wind and rain in Fujian, or the gold and silver mountains in front of their homes.
If you really understand the folk culture of the Fujian region, you will know where people's anger comes from.
In Fujian, the god has a history of more than 400 years, and it is also known as "please come out of the gods, patrol the land in spring", and have the meaning of praying for "smooth wind and rain, and peace of the family".
There are more than 300 statues of gods, and the parade takes 17 hours, and each activity takes a lot of effort and effort.
There is also a saying about this, you tell Fujian people to wander at 5 o'clock in the morning, and they will get up at 3 o'clock to wait, which is enough to see that Fujian people attach importance to this custom.
CR: White Deer**.
Not only this kind of large-scale event, but the reverence of the Fujian people for the gods has long been engraved in the details of daily life.
Big and small things, ask God for instructions, the custom of throwing cups in Fujian has only three results: feasible (holy grail), infeasible (yin cup), and pending (laughing cup), which is much easier to understand than Western tarot and constellations.
Even if you don't have any doubts, you can confide in the gods directly, or even confess. It doesn't matter, Mazu will listen to everyone's troubles equally.
A piece of cold knowledge, Mazu in Fujian even has her own ID card, because she has to take the best tools to various places for "patrolling".
And the cost of offerings to the gods in Fujian is enough to shock the rest of the world. According to the online list of donations for the 2023 "King of Heroes" pre-driving drum board team, millions of dollars can be raised in just one village.
Let's just put it this way, millions of them are smashed, and anyone can't help but have a curiosity and want to pay attention to it.
The status of the gods in the young circle should not be underestimated, and by the post-00s generation, Fujian's folk culture has gradually converged with the trend.
Every year, after the end of the tour, local residents will also invite Fujian gods to watch Spring Festival movies together.
Of course, the movie was also personally selected by the gods after throwing a cup, and this year's gods chose "Hot and Hot" directed by Jia Ling.
There is also the "Zhao Shizi" of this trip, it is said that the customization of the statue of the god alone cost tens of thousands of yuan and took nearly a month.
The sculptor responded that the appearance of the statue is a reference to the actor Jing Xuan in the animation work "Thoughts", and it is no wonder that it is loved by young people.
These folk cultures have always been deeply rooted in the hearts of the locals in a way that keeps pace with the times, and perhaps in the eyes of others, it is more like a kind of festival celebration and scenic spot marketing gimmick.
But this can't change the belief that many people regard it as serious, and the higher the level of attention, the traffic and popularity will naturally rise, and many people will smell money.
During the Spring Festival in 2024, Fuzhou will receive 629 tourists50,000 person-times, achieving tourism income of 563.4 billion yuan.
It is good to help the local economic development, but there are always people who turn the gods into profit-making tools and the faith into wealth codes.
When interests come first, the bottom line is nothing, and everything will change its flavor.
Traffic comes first, entertainment is dead.
In fact, people's disgust with Internet celebrities is not only related to blasphemy, but also shameless behavior of their bottomless traffic.
I still remember the storm caused by Taikoo Li, Chengdu, a street photo**.
* And gossip quickly spread all over the internet ......People thought that the two parties in the picture were about to usher in a social death, but who knew that the woman in question turned her head and started the live broadcast, talking with netizens about how to refine a strong heart and share how women become more beautiful.
Some people have no bottom line and are shameless; Some people follow the trend and hunt for curiosities, they just love to watch, it's really "the traffic world is too crazy, the junior can be a bridesmaid for the original partner", there is nowhere to reason.
The women involved in the live broadcast quickly accumulated tens of thousands of fans, and the homepage released a number of cheongsam outfits** to test the waters for the live broadcastThe traffic accumulated through the scandal can be monetized in just a few days.
What's even more ridiculous is that after this incident fermented, there was no shortage of Internet celebrities who were looking for links to the same dress, and stores that smelled business opportunities put the same style on the shelves overnight.
The same clothes instantly appeared on the hot search list, and the anchors with goods not only had to wear the same dress, but also held the same "cheating man".
Seeing these pictures, I can't help but sigh that "everything is inferior, only the traffic is high." ”
The same absurd scene was repeated again in the Shanghai teacher-student love incident that caused a stir some time ago.
The married female teacher who cheated on the underage junior high school attracted Internet celebrities to pretend to be, and this kind of imbecile and shameless behavior can also attract people to watch the excitement.
A live broadcast, direct monetization, no pressure.
The Internet is a huge Truman world, there is no shortage of falsehoods, as long as they can attract attention, these Internet celebrities are willing to become the object of revilation.
Even if they are contemptuous and unreasonable, even if they endure humiliation and dirt, they are willing to become slaves of traffic. Some people not only expose their own ugliness, but also ruin the lives of many ordinary people.
The aunt in Anhui who has been selling box lunches on the construction site for ten years has become popular on the Internet because of her affordability, and the Internet celebrities who do not let go of a little popularity chase after the stalls to gather live broadcasts, wasting meals, resulting in many working workers having no food.
Photo source: Brother Zeng Zhendi.
The aunt cried at the camera and said, "I feel very sad, I feel that I can't do it anymore." And the end of the story is that the aunt is unbearable and no longer goes out of the stall, the hard-working workers have nowhere to eat, and the Internet celebrity earns a wave of popularity and pats her ass and leaves.
How familiar this scene is, the steamed grandmother in Zhengzhou who is surrounded by Internet celebrities; The door of the grassroots singer Brother Coat's house was kicked by Internet celebrities; The Quan Hongchan family, who won the gold, was surrounded by layers of Internet celebrity cameras.
This incident, which continues to refresh public perception, is an original business book created by contemporary Internet celebrities with the word unscrupulous.
Whoever is popular will shoot whoever is valuable, and whoever is valuable will be used, and ordinary people can only be forced to be coerced in this crazy game.
Internet celebrities' rush to traffic also confirms an even more terrible thing.
Thirty-nine years ago, Neil Bozeman's book "Entertainment to Death" has become an irreversible and extremely ironic social reality today
Humanity quietly becomes a vassal of entertainment, without complaint, even willingly, and as a result, we become a species that entertains to death. ”
The greatest sorrow we have is playfulness, because play is the most distracting to our thinking and can cause us to die without us even knowing it. ”
As a result, we see that the protagonist of a scandal can easily become a sought-after idol, and the event that should be taken seriously can be structured into one laughing meme after another.
The public's attention is naturally attracted by things that are more curious, more exaggerated, and more bottomlessAnd this is also the reason why Internet celebrities throw away their morality and face, and are bound to leverage more traffic at a very low cost.
They do everything for profit, and only for profit. And all ordinary people can do is to keep thinking, stay calm, and not be led by the nose by traffic.
And those who are crazy about traffic will eventually be destroyed by traffic.