Rhino Entertainment Original
Text: Shen Wanting Editor: Pu Fang
In the drama market, which has been a little "sleepy" recently, Youku's popular puppet "Don't Be Tempted by Me" can be called a warm current after the beginning of spring.
In less than 5 days after its launch, the popularity of this drama on Youku has risen rapidly from 5500 on the first day to 9000+, and it has also maintained a high position in the drama popularity list of third-party data platforms such as Maoyan and Guduo.
Interestingly, "Don't Be Tempted by Me" is adapted from the eponymous ** of the popular writer Qiao Shao in Jinjiang, and Qiao Shao is also the original author of "Love as the Camp", which set off a wave of heated discussions last year.
As we all know, "Love as a Camp" was once called a "crazy drama" by netizens because of the controversy in the plot, character design, camera movement and other aspects, so can this year's "Don't Be Tempted by Me" get back a city?
It looks much more "reliable".
Regardless of the content of the plot, "Don't Be Tempted by Me" looks much more "reliable" than the original "Love as a Camp" in terms of the main creative team.
First of all, the casting of the male and female protagonists is more in line with the setting of the school grass and school flower in the play, although Lin Yi and Zhou Ye, the young actors born after 95, are working together for the first time, but the adaptability to the role makes many book fans very satisfied, and they are nicknamed by netizens as "the beauty of Beiti Nortel". Lin Yi, who graduated from Beijing Sport University, is well-known to young audiences for his starring role in "To Our Simple Little Beauty"; Zhou Ye relied on dramas such as "Protecting the Heart", "For the Dark Fragrance" and "I Want to Miss You Very Much" last year to gain a large number of popularity, and promoted to the post-95 traffic flower, and the combination of the two was highly anticipated before the broadcast.
In addition to the cast of handsome men and beautiful women, the two directors of the show can be called the "ceiling" level in the field of current couples. Directors Yu Zhongzhong and Li Qingrong are both from Taiwan, the former has directed many classic idol dramas such as "Must Marry a Woman" and "Bubble Summer", and his representative works in recent years include "Half Honey and Half Injury", "Your Time, My Time"; The latter has directed well-known idol dramas such as "Dear, Loved" and "Secretly Can't Hide".
I especially remember the poor reputation after the broadcast of "Camp with Love" last year, and many viewers blamed part of the blame on the director's lack of filming experience related to the theme of modern couples; And this time, "Don't Be Tempted by Me" uses two senior directors, which must have a certain guarantee in terms of creative experience.
In addition, the behind-the-scenes production team of the drama is also familiar with the theme of love stories, which was founded by Fang Ying, the former senior vice president of Keton Media and general manager of drama cool communication of Great Aim Group, and has produced many phenomenal and popular models such as "A Smile is Alluring", "Why Sheng Xiaomo", "Shanshan is Coming" and so on.
With the blessing of popular actors and high-quality teams, "Don't Be Tempted by Me" seems to have won at the starting line.
Hard-working publicity
"Pulling" word-of-mouth
Aside from the enviable team configuration, the publicity and distribution of the show is also very powerful.
Since the official announcement of the file, "Don't Be Tempted by Me" has continued to be marketed on Weibo and Douyin, and has become a frequent visitor to the hot search recently. According to the data of Maoyan Professional Edition, as of March 6, the total number of ** on the whole network of the show was 5.6 billion+, and there were more than 420 marketing topics on Weibo and Douyin social platforms, far ahead of the dramas that were launched in the same period.
Specifically, the publicity content of "Don't Be Tempted by Me" mainly revolves around Lin.
1. Zhou also starred in the two leading roles. A few days before the broadcast, the two leading actors participated in the offline drama group activities on Weibo and Douyin and combined for live broadcast, singing the theme song in the drama live, restoring the famous scenes, playing stalk interactions, and bringing the sweetness of the play to the outside of the play in advance of business. On the day of the event, topics such as Zhou Ye 0 can 1 Lin Yi, Zhou Ye Lin Yi wild lark, Zhou Ye hot girl makeup and other topics quickly occupied the hot search list.
On the first and third days of the series, the main actors of the show conducted two online live broadcasts on Weibo, interacting with netizens and warming up for the plot broadcast that day.
In addition, Youku, as the exclusive broadcast platform for the whole network, also gave full face, and put offline large screens in Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Chengdu and other cities to promote the show.
Back to the content of the series itself, did "Don't Be Tempted by Me" make the audience "tempted"?
The main story is very simple, this drama tells the story of the two-way secret love between the school bully Cao Gu Xun and the cool school Huayue Qianling, integrating the hot stalks of women chasing men, oolong misplaced love, "falling off the horse" chasing love, and adding comedy elements to the sweet pet plot.
Judging from the current word-of-mouth, the evaluation of the show on Douban can be summarized by "clear love and hate". Some viewers are very fond of this kind of misplaced crush and love chasing the "crematorium" drama, and the earthy and sweet love plot is very "top", especially Lin Yi and Zhou Ye, the pair of CPs are also pleasing to the eye. while another part of the audience thinks that the workplace line in the play is suspended and brainless, the male and female protagonists are clichéd, and some face-slapping shots make people feel uncomfortable.
Objectively speaking, if you simply treat "Don't Be Tempted by Me" as a funny sweet drama about falling in love, and don't delve into the logic of reality, then this drama can still be "eaten". However, it is indeed difficult to empathize with a wider audience when carefully considering the motivations and relationships of the characters in the play.
Compared with the popularity of "painstaking management", the word-of-mouth transformation of the show is still lacking.
2024 Now Couple Battle
If you think about it, since the beginning of 2024, the presence of the current puppet has been very high.
In January, the word-of-mouth popularity of "Love for a Long Time" was recognized by the market, and a drama seminar was held the day before yesterday (March 4); February's "In the Blizzard" became the fastest puppet drama to enter the must-see club, leading the way in the opening year. Entering March, "Don't Be Tempted by Me" occupied a place in the post-holiday head drama market.
Although 2023 has experienced a tepid year, 2024 will still be a big year for the current puppet, and the current puppet projects reserved by various platforms will be put on the table in turn, waiting for a "headwind turnaround".
For example, two days ago, it was officially announced that the file will land on CCTV-8 and Tencent** on March 9 The TV series "Thank You for Warming Me", starring Li Randi and Lin Yi, focuses on warm realism style, continues the consistent temperament of Tencent's firefly unit, and puts "ALS" on the screen for the first time, I don't know if the love story from this perspective can arouse the resonance of the current audience.
The representatives of the quasi-explosive models that will be broadcast in 2024 include Youku's "Hard to Coax" and Tencent**'s "Spring Lover".
Among them, "Difficult to Coax", which has attracted much attention since the beginning of the film and television production, has finally finalized the two protagonists of Bai Jingting and Zhang Ruonan not long ago and has been started, the original work of the play has won the top ten works of Jinjiang Literature City's 2020 Modern Romance Annual Inventory, and the author's "Secretly Can't Hide" was also popular all over the Internet last year. Regardless of the quality of the plot, the degree of discussion during the broadcast will not be low.
"Spring Sends Lover" starring Li Xian and Zhou Yutong is adapted from "Lover" read by Shemusi on Douban, focusing on the extreme pull between adults. The theme and character of the play are very novel, telling the love story between a rebellious body plastic surgeon and a disabled workplace elite, and the two actors are also quite experienced in the interpretation of the current couple theme.
Other projects, such as "You Are More Beautiful Than Starlight" starring Tan Songyun and Xu Kai, have already broadcast the drama announcement content in last week's variety show "Hello Saturday", which should be in the platform's recent list of films to be broadcast; There is also an adaptation of ** "There Are No Good Men and Women Here" "Half-mature Men and Women" has also attracted more attention, and its author's other work "Apocalypse" was the "dark horse" last summer.
In any case, I still hope that the law of "it is difficult to explode in the present" will be continuously broken in 2024.