On February 22, 2024, Xiaomi held a new product launch conference in Barcelona, Spain, the most eye-catching of which is the Xiaomi 14 Ultra, a super flagship mobile phone equipped with a Snapdragon 8 Gen 3 chip and Leica co-tuning. The price of this mobile phone in the European market is as high as 1,499 euros (about 11,672 yuan), far exceeding the domestic 6,499 yuan, but it is still warmly sought after by European consumers, and sales have increased by 300% year-on-year.
The Xiaomi 14 Ultra is Xiaomi's first thousand-yuan phone launched in the European market, and it is also the first mobile phone launched by Xiaomi worldwide to support two-way satellite communication. The highlight of this phone is not only its powerful performance and image, but also its unique design and materials. The Xiaomi Mi 14 Ultra uses 6The 81-inch 2K OLED curved screen has a peak brightness of 3000nit, supports 120Hz adaptive refresh rate and 480Hz touch sampling rate, and has delicate image quality and smooth operation. The body of the Xiaomi Mi 14 Ultra uses an aluminum alloy middle frame and a ceramic back cover, and the rear camera area adopts a Paris stud design, the overall style is simple and high-end, and it feels comfortable and calm.
The Xiaomi Mi 14 Ultra's imaging system is its biggest selling point, with four Sony IMX lenses on the rear, of which the main camera is a 50-megapixel LYT-900 with F 1 support63-f/4.0 stepless variable aperture, which can automatically adjust the aperture size according to different shooting scenes to achieve better ** and depth of field effect. The secondary camera is a 50-megapixel IMX858 that supports 32x optical zoom and 120x digital zoom to capture distant details and stars in the night sky. The other two secondary cameras are the 50-megapixel IMX858 wide-angle lens and the 20-megapixel IMX858 macro lens, which can shoot wider fields of view and closer objects. These four lenses have been jointly calibrated by Leica, with Leica's professional tone and watermark, which can shoot with high color reproduction, strong contrast, and rich details**. The Xiaomi 14 Ultra also supports two-way satellite communication, which can make satellite calls and send satellite messages in places where there is no signal, providing users with more convenience and security.
The debut of the Xiaomi 14 Ultra in the European market is an important attempt by Xiaomi in its internationalization strategy and an important breakthrough for Chinese brands in the high-end market. Lu Weibing, Partner, President, President of the International Department of Xiaomi Group and General Manager of Xiaomi Brand, said at the press conference that the success of the Xiaomi 14 Ultra proves Xiaomi's product and brand power, as well as the recognition and trust of European consumers for Chinese brands. He said that Xiaomi will continue to adhere to the user-centric, technology-driven, and innovation-centered approach to provide better products and services for users around the world, so that everyone can enjoy the beauty of technology. He also said that Xiaomi hopes to work with partners and consumers in Europe to jointly promote the progress of science and technology and the development of society, and contribute to the future of mankind.