Let's embroider this flower. The needle is threaded first, and then the method of wrapping needle embroidery is adopted, and the embroidery is carried out layer by layer. On February 4, in the Huajian Embroidery Studio of Mabian Yi Autonomous County, Leshan City, Sichuan Province, Qiao Jin Shuangmei, a representative of the National People's Congress and the head of the Mabian Huajian Embroidery Professional Cooperative, was providing winter vacation training for students to guide the children to thread needles and embroidery and understand the Yi embroidery culture.
Representative Qiao Jin Shuangmei (right) is instructing students to thread needles, embroidery, and understand Yi embroidery culture. (Courtesy of the representative).
As a native of Mabian County, Qiao Jin Shuangmei has had a soft spot for embroidery since she was a child. "Yi embroidery has a long history and a unique style, but it lacks popularity, and the embroidery skills are uneven, and Yi embroidery is like a dusty pearl, and few people know it. Qiao Jin Shuangmei said that when she was young, she made up her mind to inherit and develop Yi embroidery, and took her sisters out of a new way of home employment and income increase.
In 2015, Qiao Jin Shuangmei gave full play to her strengths and took the lead in establishing the first embroidery professional cooperative in Mabian - Mabian Flower Embroidery Professional Cooperative, specializing in the production of Yi embroidery clothing, hand-embroidered handicrafts, etc. At the same time, the sub-district has set up work service stations in 6 townships and towns, and set up Yi embroidery training courses in 15 townships and towns in the county to build a grid service system of "1 company, 6 stations and 15 classes". While innovating the Yi embroidery pattern style, Qiao Jin Shuangmei also actively promoted the cooperative's products to catch the "through train" of online sales, and opened the live broadcast on the Internet platform.
In 2018, Qiao Jin Shuangmei was elected as a deputy to the National People's Congress. Since then, she has added another item to her wish list, not only to use Yi embroidery to lead the villagers out of poverty and become rich, but also to make Yi embroidery a leading industry on the road to rural revitalization. In terms of Yi embroidery inheritance and innovation, Qiao Jin Shuangmei continues to focus on the development of intangible cultural heritage and Yi embroidery industry, continues to broaden the way of flexible employment of Yi embroidery at home, explores the "Yi embroidery +" development model, strengthens skill training and upgrading, improves the competitiveness of core brands such as product design and marketing, and produces more new products and high-quality products, so that the people of Yi Township can truly get rich ideologically and plug in the wings of take-off for the development of Mabian. Under the promotion of Qiao Jin Shuangmei, embroidery products have become products, and 890 embroidery girls in Mabian have achieved a per capita annual income of more than 16,000 yuan; Yi embroidery has become a business card, and the traditional Yi embroidery has gone out of the mountains and into the public's field of vision, and has gradually become a cultural business card ...... Mabian rural revitalization
In 2023, Qiao Jin Shuangmei was re-elected as a deputy to the National People's Congress. As a re-elected representative, in order to make the suggestions put forward targeted, Qiao Jin Shuangmei not only did a good job of local research, but also went to Honghe, Jinghong and other places in Yunnan to learn about industrial development and women's employment. Accordingly, a proposal was put forward on "accelerating the development of traditional handicraft industries and promoting women's entrepreneurship and employment in minority areas".
Qiao Jin Shuangmei representative (middle) promotes Yi embroidery skills. (Courtesy of the representative).
With the continuous deepening of his duties, Qiao Jin Shuangmei's focus area has further expanded to the overall development and revitalization of ethnic areas.
In order to let the new wind of civilization blow into Yi Village, Qiao Jin Shuangmei made full use of his personal influence to carry out propaganda and appeal, and assisted the local government to break the stereotypes and bad habits such as high gifts and dowries, thick burials and thin maintenance, and put forward "Suggestions for Continuously Deepening the Governance of Key Areas of Changing Customs and Customs in Yi Districts of Liangshan and Greater and Small"; The Union County People's Court set up the "Shuangmei People's Congress Deputies Mediation Room" in the court, integrating resources such as the People's Congress, the judiciary, and non-governmental organizations, and jointly carrying out pre-litigation mediation, enforcement reconciliation, and legal popularization and publicity, so as to promote the realization of the goals of dispute resolution, realization of rights and interests, and good public sentiment; Build a bridge for the protection of minors between the "House of People's Congress Deputies" and the Mabian Procuratorate, and encourage and help children pursue their dreams; In cooperation with the support of the Mabian Education Bureau and the Women's Federation, the "Yi Embroidery Interest Class" was set up to guide the children on the basic stitching method of Yi embroidery for free, so that more students could understand this traditional craft and take the initiative to inherit this craft.
At present, there is no high-speed railway in Mabian, which seriously restricts the industrial development of Wumeng Mountain area such as Mabian. Qiao Jin Shuangmei said that this year's National People's Congress, she will put forward the "proposal on supporting the Yixi Pan high-speed rail transit Mabian", hoping to improve the construction of the transportation system, break the traffic bottleneck constraints in the Wumeng Mountain area, drive the economic and social development of the large and small Liangshan regions, and promote the extension of public services such as science and technology, education, medical care, and culture.
*It should be complete, accurate, and indicated** and author information).
Author: Dai Yule, Shu Ying.
Editor: Wang Ling.
Editor-in-charge: Gong Yixi.