Recently, a paragraph of ** has aroused widespread attention on the Internet. This ** recorded an incident of "Bentley driver ** hurting people", however, the brave behavior of one of the BYD Han owners became the focus of attention. Afterwards, BYD Group decided to commend the brave car owner, which not only demonstrated the sense of social responsibility of the enterprise, but also demonstrated the demeanor of the Chinese man.
Hangzhou**'s report revealed the background of the incident, and a conflict between cousins over a business dispute led to a car and beating. And in the midst of this chaos, a passing BYD driver stepped forward and used his actions to maintain social justice and order. This brave car owner is the vivid spokesperson of the BYD brand.
Li Yunfei, general manager of BYD Group's brand and public relations department, announced on Weibo the decision to commend the car owner for his righteousness and bravery. The company not only said that it would provide free maintenance for his vehicle for life, but also decided to reward him with a generous gift of 200,000 yuan. This measure is not only an affirmation of the owner's personal heroic behavior, but also a transmission and promotion of positive energy in the society.
At the same time, BYD Group is also considering setting up the "BYD Car Owner Positive Energy and Righteousness and Courage Award", aiming to encourage more car owners to devote themselves to social welfare undertakings. This initiative not only reflects the responsibility of the enterprise, but also highlights the influence and appeal of the brand.
In this hot event, BYD Group's brand influence is far beyond what can be achieved by traditional advertising effects. The company's sense of social responsibility and positive energy communication have established a good image for the company and won the recognition and respect of consumers.
For this move of BYD, we can only use "like" to express our support and affirmation of this positive energy behavior. BYD, to be the first to be a battery, to be the first to be a new energy vehicle, to be the first to do things, and to be a person is to the extreme! As netizens said, BYD's operation is far more clever than other brands, and this spirit of "Chinese man" is the source of positive energy we need.
To sum up, the brand image and social responsibility shown by BYD Group in this incident can be called a model and model for other enterprises. Let's praise BYD's positive energy behavior and applaud the brave spirit of Chinese men!
March Creation Incentive Program