The rapid economic development of the past few decades, in addition to the "troika" in the traditional sense, has largely relied on "consumption levers"; Overdraft a generation's or even two generations' savings for decades ahead.
Since 2008, China's residents' leverage has been rising, and now it has reached an almost irreparable state, after three years of "mask", many people think that the economy will grow steadily; But after the flowers, I realized that I could never go back.
We believe that the cold winter will pass; But as for how long is this winter? Everyone has no bottom in their hearts, and some people say that they can look at Japan back then?
However, we cannot ignore the fact that Japan at least had already entered the developed countries before encountering a cold winter, and the operating efficiency and productivity of the entire society were at the level of developed countries. At present, as far as the economic situation is concerned, it is not optimistic, and no snowflake is innocent during the avalanche; A speck of dust of the times is a mountain when it falls on everyone.
In addition to the obvious economic environment, it seems that the ideology of the two generations in the 80-90s has also changed significantly; "As long as I lie flat, the sickle of capital will not cut me", "I will have fewer children and more trees", "I am a mule and a horse, I will not give birth to a small mule and horse" ......All kinds of negative mentalities seem to have taken over the hearts of this generation.
Exhausted every day, just for the hard life, hard work can not change any outcome; I can't see the meaning of hard work, and perhaps this is the biggest problem faced by the younger generation of ordinary people.
The wheels of history are rolling and never stopping; But a slight bump may cost a generation!
Food safety ...... due to high housing bubbles, obvious economic downturns, and prohibitive sky-high bride pricesAnd so on, we are faced with another problem - "negative population growth".
According to the National Bureau of Statistics, China's natural population growth rate in 2022 was -060, which is the first time since 1960 that the natural population growth rate has been negative. At the same time, the country's population was 141175 million at the end of 2022, a decrease of 850,000 from the end of the previous year, which is also the first time since 1962 that China has experienced negative growth in the total population size of the country.
Regardless of cause and effect, as an ordinary person, if you don't get married, you don't have children; It seems that it can really be "strong waves", but it is also possible to become the person who falls in the last winter; Maybe the cold winter passes, and those families who have children under great pressure may have a hard time, but when winter turns to spring, they slowly recover, and they can only meet the end alone.
The wave of unemployment has caused a wave of supply disruptions, which has also indirectly led to sluggish consumption; No matter who it is, especially those who just need it, they are trying their best to fight against the trend, and they are unwilling to cut off supply until they have to, so they can only choose to cut back on food and clothing, and downgrade consumption.
In just a few years, young people who were full of ideals for the future have completely lost hope.
Five or six years ago, college students graduated and still wanted to start a business and start from scratch, and now graduates are taking the public examination; What's more, even those post-60s and post-70s who have successfully started their own businesses from scratch, the generation that once made a fortune by relying on the dividends of the times, monopolized major industries by head anchors in the Internet era, and in the case of technology amplifying the "Matthew effect", life is actually becoming more and more uncomfortable, and many small and medium-sized bosses who have obtained rich wealth are more inclined to let their children enter the system, rather than "inheriting**" After all, it is difficult to start a business and it is even more difficult to keep a business.
With the rise of e-commerce oligopolies, the first chain also presents an obvious "monopoly" phenomenon, the local circular economy has undoubtedly suffered an unprecedented impact, and traditional industries and production enterprises in various industries have also become "sandwich biscuits", after all, traditional industries, especially non-high-tech enterprises, can only rely on meager profits to maintain operation in the era of overcapacity.
At the same time, a large number of self-employed businesses have shrunk in size, and today's young people seem to have suddenly reached a "social consensus" that "entrepreneurship" is the biggest loser, abandoning advanced consumption and vowing to no longer become slaves of capital.
In the microcosm of the times, whether it is a fledgling college student or a social elite, it is inevitable that they will be shrouded in this cold winter, and there are huge individual differences and cognitive differences in how to deal with them.
Someone is in Rome, someone is a mule and a horse", this is perhaps the idea of the majority of the younger generation in ordinary families, with great negativity, cynical indignation and all kinds of helplessness; It is undeniable that everyone's "newbie gift package" is different, but Zeng Shiqiang once said that you don't have to be the protagonist unless you have to, that is, you don't have to be the protagonist, you can be a supporting role, and you can only be the protagonist in life!
Especially today, when consumption is seriously overdrawn and the cold winter period is unknown; If the winter period is too long, it may cost a generation; For most ordinary people, perhaps the best choice is to "hold on"!Let people leave no regrets in life, just do your best.
The economy has cycles, and it is not subject to personal will, nor is it invincible; Forty years of success in transforming a planned economy into a market economy will naturally be accompanied by various drawbacks and inevitable defects, and it is believed that structural reform is a historical necessity, and certain groups in this era will always need to face "labor pains."
Lao Tzu said: "Knowing its whiteness and guarding its black is the world's style." In the words of Romain Rolland, it is to see the truth of life and still love life.