Qiushui Yiren is a high-end brand, which belongs to Zhejiang Impression Industrial Co., Ltd. was founded in 1996. The brand is positioned at urban fashion women, the design style is simple, elegant and romantic, focusing on the texture and details of clothing, emphasizing collocation and practicality, suitable for working women between the ages of 25 and 35 and daily casual wear.
Qiushui Yiren has a certain reputation in the domestic market, and its products include dresses, coats, pants, sweaters and other categories, through the constantly updated design concept and adherence to quality, it has won the love and trust of many consumers. However, there are also subjective factors in the perception and positioning of clothing brands, and different consumers may have different opinions and evaluations.
The age group suitable for Qiushui Yiren** is mainly concentrated between 20 and 42 years old from the summary of information of different **, but the specific age group may vary depending on the series. The brand is aimed at urban intellectual women as the main customer group, and the different design collections are aimed at different age groups
The sweet series is biased towards young fashion and is more suitable for women under the age of 30.
The feminine, noble, handsome and casual collections cover a wider range of age groups, roughly between 25 and 35 years old, and even extended to 38 to 42 years old.
The clothing design style of Qiushui Yiren is more diversified, which is suitable for young and energetic urban beauties, as well as mature and elegant professional women, and consumers can choose the corresponding style according to their own preferences and wearing occasions. However, as the brand's positioning and design will change with the market, it is recommended to refer directly to the brand's latest collection and official guidelines for the most accurate age targeting information.
The ** of the Qiushui Yi people is relatively high, mainly for the following reasons:
1.Brand positioning: Qiushui Yiren is positioned in the mid-to-high-end market, and its brand added value is high, including investment in design and development, brand image building, marketing, etc., and these costs will be reflected in the selling price of goods.
2.Design and quality: Qiushui Yiren's clothing design pays attention to fashion and quality, and the design elements, fabric selection, and production technology used are more exquisite to ensure the quality and wearing experience of the product. High-quality fabrics, sophisticated manufacturing processes and unique design concepts will increase production costs.
3.Services and channels: Brands provide a good shopping environment and service experience, and their offline stores are often located in bustling business districts or shopping malls, with high rental costs. At the same time, online sales channels also need to invest in operating costs. In addition, the brand's after-sales service system also increases the overall operating costs.
4.Market strategy: When formulating the best strategy, Qiushui Yiren will also refer to the purchasing power of the target consumer group and the acceptance of the brand, and maintain a certain level to maintain the brand image and market positioning.
As a well-known clothing brand in China, Qiushui Yiren ** is mainly positioned in the mid-to-high-end market, and its product design styles are diverse, covering ladylike, sweet, feminine, noble, handsome and casual and other series to meet the needs of women of different ages and temperaments. Judging by the feedback from consumers:
1. Qiushui Yiren's ** keeps up with the fashion trend in style design, and pays attention to the charm of oriental women, with a high aesthetic level.
2. The brand is generally considered to be more meticulous in terms of workmanship, without extra threads, reflecting a better production process.
3. Some consumers reflect that some materials such as mulberry silk clothes may have the problem of hanging silk, and winter tweed clothes have the phenomenon of pilling, which shows that not all products can reach a completely satisfactory level of quality.
4. There are some different evaluations on the quality and durability of the brand's pants, but the overall quality of the pants has been recognized to a certain extent.
5. In terms of positioning, although Qiushui Yiren belongs to the mid-to-high-end grade, compared with the international first-line brands, its pricing is closer to the mid-range and cost-effective.
6. Qiushui Yiren has many physical stores across the country, with a wide sales network and great brand influence.
Qiushui Yiren ** as a whole belongs to a brand with a certain quality assurance, but there may be differences in the quality performance of specific items, consumers can choose according to their own needs and budget, combined with the consideration of style, fabric and cost performance when purchasing. At the same time, as brands continue to innovate and improve their products, you can pay attention to the latest consumer reviews and official information when buying ** or seasonal clothing.