Nongfu Spring's counterattack against Wahaha began. Recently, some netizens said that they saw that the ** of Nongfu Spring mineral water in the supermarket has been lowered from 2 yuan to 1 yuan and 2 cents, and the large bucket of water is also being fully promoted, and they are constantly looking for a big blogger to bring the goods. Nongfu Spring's intention is obvious, that is, to completely marginalize Wahaha pure water, which originally accounted for a small market share, and it is determined to win. Speaking of which, I have to mention the owner of Nongfu Spring, Zhong Sui. Because of the death of Zong Qinghou, the founder of Wahaha, the past grievances between Zhong and Zong Lao were pushed to the forefront. No one expected that Song Lao's departure almost took Nongfu Spring away, and Zhong Sui himself also appeared on the recent hot search. In fact, the business war between Wahaha and Nongfu Spring has not only appeared in recent days, and the dispute with Wahaha has attracted much attention since Zhong founded Nongfu Spring.
Some netizens who know the inside story said that Wahaha is the leader of the domestic bottled water business, and later Zhong Sui founded Nongfu Spring and launched Nongfu Spring mineral water, and for Wahaha's main pure water, he put forward the theory that water is not the purer the better. In order to endorse his own products, Zhong Sui found someone to do a number of experiments to prove that mineral water is more suitable for human needs than pure water. I have to say that this move is indeed a salary draw for Wahaha, which quickly seized market share, and even started a five-month business war between Wahaha and Nongfu Spring. In the end, Nongfu Spring was convicted of unfair competition and fined 200,000 yuan, which temporarily ended the dispute over bottled water.
Later, Nongfu Spring made great efforts in product marketing, and many consumers paid for it when Nongfu Spring was a little sweet, and the advertising slogan that we do not produce water, we are just the porters of nature is a household name, so that Nongfu Spring completely replaced Wahaha as the boss of bottled water in China. But with the death of the elder Zong, some netizens broke the news about Zhong's family history, which made him encounter a lot of turmoil in recent days. It is said that Zhong Sui worked in Zhejiang ** in his early years, and later resigned to start a business in Hainan, he ran his own newspaper, planted mushrooms, and sold curtains, but he was unsuccessful, until he was introduced by a friend to meet the elder of the sect by chance, and became the president of Wahaha in Guangxi and Hainan.
However, some netizens claimed that Zhong's first pot of gold was not glorious, and it was obtained by selling Hainan Wahaha products to Guangdong as a string of goods, and later relied on imitating Wahaha to establish Nongfu Spring, and finally occupied the market by using marketing methods. As soon as this news came out, there was a crusade against Zhong Sui on the Internet, and there was even a cyberviolence against Nongfu Spring, and Nongfu Spring's live broadcast room was scolded by excited netizens to close the live broadcast. In response to the surging **, Zhong Sui published an article yesterday, called me and the elder of the sect, in which he explained some false remarks against himself, and expressed his remembrance of the elder Zong. In the article, Zhong first explained that he did start many businesses in his early years and experienced many failures, but his first pot of gold was not earned in Wahaha, but by doing the curtain business.
In 1991, I went to visit the elder for the first time, and was invited to visit the canning factory that the elder had just acquired at that time, and he also proposed to the elder to produce canned eight-treasure porridge, and was recognized by the elder Zong, which produced today's famous Wahaha eight-treasure porridge. Later, it was Zong Lao who proposed to set up Wahaha offices in Guangxi and Hainan to sell Wahaha children's nutrition, and invited Zhong to take charge of the affairs of these places. However, because Wahaha failed to open the market immediately in Guangxi and Hainan, and encountered a trading company that wanted Wahaha's goods, it only sold the goods after submitting an application, and it was only later that I learned that this batch of goods was sold to Guangdong. Zhong made it clear that he had never been ahead of Wahaha, let alone fired for rushing goods. When talking about the later business war with Wahaha, he also said that he had already shaken hands with the elder of the sect under the witness of the city leaders. After the release of this article, Zhong attracted countless comments from netizens.
Some netizens believe that Nongfu Spring and Wahaha are both two giant brands in China, and Zong Lao and Zhong Sui also belong to Zhejiang businessmen, and their business competition is more like a sympathy between heroes. Some netizens also believe that Zhong's son is an American citizen, so will Nongfu Spring not be regarded as a Chinese enterprise in the future, and will no longer deserve the support of the Chinese people? The times are changing, and the competitive environment in the commercial market is also constantly changing, and Zong Lao has won the hearts of the majority of users for Wahaha by relying on the reputation accumulated over the years, in exchange for the current grand occasion that Wahaha's products are sold out of stock. On the other hand, Nongfu Spring is bound to assume more social responsibilities in the future competition in order to win the favor of customers again. Do you think Nongfu Spring will be able to pass the test smoothly this time?