"Volume King" seems to have become the goal of car companies this year. At today's Leap C10 and the new product family bucket press conference, this word is endless.
Like all launch events, the climax comes at the end of the announcement.
The all-new C10 EV version 1288-16.880,000 yuan, extended-range version 1358-16.580,000 yuan, delivery will start from now on; The all-new C11 EV version 1518-20.580,000 yuan, extended-range version 1488-18.580,000 yuan, delivery will start at the end of April; The all-new C01 EV version 1398-15.880,000 yuan, extended-range version 1368-15.580,000 yuan, delivery began in early May; Brand new T03 499-6.990,000 yuan, delivery will start at the end of March.
When Zhu Jiangming finished announcing the **, he had to sigh that this time Zero Run was indeed called the king of the volume, and the **, which was already enough conscience, was directly reduced from 15-200,000 to the 120,000 level, what is this confidence from?
On February 19th, BYD released the Glory Edition to take the lead in setting off this year's ** war, Qin plus Glory Edition and Destroyer 05 Glory Edition are both 7Minimum sale is 980,000 yuan.
One stone stirred up a thousand waves, and many car companies had to start cutting prices. SAIC-GM-Wuling released the Wuling Starlight 150km advanced version with a glory price of 9980,000, compared to the previous 10580,000 yuan, down 6,000 yuan; Changan Qiyuan A05** lowered by 110,000 to 7890,000, and at the same time launched Changan Yidong plus enjoy version 7190,000 ** price, discount 220,000 yuan; Nezha's whole system has a maximum drop of 22,000 yuan, Nezha x 9From 980,000, Nezha s 15From 480,000, Nezha Aya 6From 580,000.
After that, many joint venture brands also had to respond, Hyundai Elantra, Buick Regal, Buick Veran Pro, Volkswagen Lavida and other fuel models have also begun to carry out discounts ranging from tens of thousands of yuan. This is not over, after BYD Dolphin, Han, Tang, and Song have also released the Glory Edition, and the starting price has been further reduced, which has also indirectly affected the price of these recently newly launched models such as Extreme Krypton 001 and iCar 03. It can be said that just after the end of the New Year, the first battle in the car market has been fierce.
Unlike other car companies, Leap officially released a Weibo when BYD fired its first shot, but it did not immediately reduce prices like some brands to follow up, leaving the show until March.
The reason why we did not adopt the following strategy is that Leaprun has its own rhythm and does not blindly follow the market for the sake of volume, but builds its own product system with users as the core and grasps the initiative of market and pricing. As a result, we saw the new launch of the C10 and Leap Family Bucket products.
Previously, the first global model, the Leapmotor C10, has been opened for pre-sale, and the pre-sale price of the extended range version is 1518-18.180,000, the pre-sale price of the pure electric version is 1558-18.580,000. Up to now, the pre-sale orders of Leapmotor C10 have exceeded 45,000 units, and more than 80% of the Zhixiang version has been achieved, which shows the recognition and expectation of users for C10. And now 1288-16.The official price of 880,000 yuan was directly reduced by about 20,000 yuan, which was really unexpected by us. And it is worth noting that the C10 is also the only pure electric model in the Leapmotor C series that has a lower threshold than the extended range version, with more than 120,000 pure electric medium-sized SUVs, which was unimaginable in the past.
At the same time, the prices of new cars C01 and C11 have also been reduced to varying degrees compared with the current models, especially the new T03, which has directly descended from the past 6-90,000 market to the beginning of the 4 characters, bringing the ** war to a more entry-level mini car field.
The reason why Leapmotor has such confidence is that in addition to the stronger product power and rich configuration on the surface, it relies on the technical strength of the whole field self-development. Through global self-development, Leapmotor has been able to control all the core technologies in its own hands, without relying on external technologies, not only can flexibly create products according to market demand, has the absolute right to speak on products, but also can rely on lower costs to the greatest extent.
It's not that you don't roll, but you have to roll in your own way, and even be the king of volumes. This is the capital that takes the initiative to "flip the table", which is unique in the entire market.
Leapmotor C10 is the brand's first global model, and it is also the first model of Leapmotor's new four-leaf clover platform.
At present, most traditional joint venture brands, especially fuel vehicle products, are still using distributed architecture, and electric vehicles that have emerged in recent years have adopted more domain-controlled architecture. There are also new cars such as Tesla Model 3 and Xpeng G9 that use a more advanced cross-domain architecture, and Leapmotor has taken the lead in launching the industry's first "four-domain integration" integrated electronic and electrical architecture, which is the four-leaf clover platform born of C10.
The so-called integrated architecture, simply put, is to integrate the various sensors, controllers, communication units and other subsystems of the vehicle on a unified platform to achieve a higher degree of interconnection, maximize the efficiency of data interaction and communication between systems, and reduce duplicate parts and costs. This point is particularly important in today's era of intelligent and electrified vehicles, from distributed architecture to integrated architecture, just like the mobile phone from the era of feature phones to the current era of smart phones.
Therefore, Leapmotor C10 has an absolute first-mover advantage on the basis of hardware, the four "leaves" of the cockpit domain, intelligent driving domain, power domain, and body domain, and the SoC+MCU** supercomputer composed of Qualcomm 8295, NXP S32G, and NVIDIA Orin X, jointly build the underlying architecture of C10, so that it has a higher intelligent ceiling.
For example, in Clover, more than 500 interface SOA service architecture has been reserved for breakthroughs, and various communication protocols have been opened, so that C10 can freely combine more than 90 vehicle control functions such as air conditioning, windows, volume, and lights in the "zero space" in addition to the scenario-based experience of the system, and allow us to set trigger conditions and execute actions by ourselves, so as to achieve our own custom scenes, so that we can experience a more smooth and stable intelligent cockpit and intelligent driving experience. and personalized service from thousands of people.
At the same time, C10 is equipped with 30 sensors such as LiDAR + NVIDIA Orin platform + 8 million pixel HD camera, and the new standard L2 level automatic driving assistance system, with high-speed urban NPA and the first NAC navigation assisted cruise function, which is also not equipped on the previous Leap model, which further complements the ability of Leap Intelligent Driving.
As a result, the C10 shows us a new product prowess, which is reflected in its new image.
Compared with C11 and C01, the new C10 is more simple and refined in terms of body appearance lines and interior central control design, especially the suspended central control screen in the car, which is more in line with the popular aesthetics than the embedded in the past, and the shape of the new two steering wheels is also more chic. On the basis of not being too outstanding, it integrates most of the popular designs in the new energy market, and the visual effect is more comfortable.
At this time, looking back at its selling price, it can highlight its product value to consumers. Now there are not many new energy medium-sized SUVs at the same price, and the mainstream is basically only Cialis Blue Electric E5, Tiggo 8 Pro, Deep Blue S7, etc., and they all use plug-in hybrid forms, Leap C10 range extension + pure electric product route can be regarded as unique, especially to fill the gap of pure electric products at this price, and it is almost undisputed to achieve the most comfortable, most intelligent, and safest product power in the same class.
Not only that, the intelligence of Leaprun C10 has stood at a higher level through the underlying architecture, and it is quite forward-looking, which can meet the intergenerational upgrade needs of the next five years, which is also the result of Leaprun's 8 years of global self-research and third-generation technology evolution.
As a global model, the Leapmotor C10 is scheduled to be launched globally in the third quarter after it is delivered in China, and this year's overseas speed will exceed our expectations, and the cooperation with Stellantis Group will also collide with more sparks.
Such a first-class integrated architecture naturally came to the new C11 and the new C01. **Supercomputing +8295 chip brings intelligent upgrades from the inside out, and the new C01 and C11 are equipped with **suspended matrix triple screen as standard in the car, upgraded from 12 inches to 146 inches, the resolution reaches 25K, and uses ultra-narrow bezels with a larger screen-to-body ratio.
The all-new C11 adds FSD variable damping and shock absorption to the chassis, and is equipped with 128-thread LiDAR and NVIDIA Orin chips for the intelligent driving version, which can realize the high-end NAP intelligent driving system. The four-wheel drive intelligent driving version is equipped with front and rear dual motors, performance green calipers, 20-inch sports wheels and exclusive appearance logos, and the acceleration of 100 kilometers can be 394 seconds, satisfying the pursuit of performance.
At the same time, Leapmotor T03 has been further upgraded to create the preferred model for urban commuting, and has directly entered the scooter market through 12 configuration upgrades and 14 seat optimizations, and will be exported to the European market in large quantities in the later stage.
Che Yun summary
Now, Leapmotor has completed a more complete product matrix and entered LEAP 3 in an all-round way0 times. Especially at the 15-200,000 level, it has further established a comprehensive leading product position and value benchmark in the market at the same price, and has set a number of standards in comfort, intelligence, and driving experience.
This is also what Leaprun has always been best at, not simply fighting the best battle, but taking technical strength to drive the improvement of comprehensive product strength as the core, and at the same time providing excellent cost performance, "good but not expensive", which is the core value that Leaprun provides for users.
The king of volumes, not everyone can be the king.