With the successful conclusion of the 2024 Spring Festival, Guangzhou Railway Group has once again won wide praise from the society for its excellent operational capabilities and fine services. During the 40-day Spring Festival transportation period, the cumulative arrival and departure passengers of Guangzhou Railway Group reached an astonishing 1The 3.9 billion passengers hit a new high in the history of the Spring Festival, which not only reflects the accurate grasp of the needs of passengers by Guangzhou Railway Group, but also reveals the uniqueness of its advertising strategy.
In order to meet the travel needs of the majority of passengers, the Guangzhou Railway Group not only played the capacity of the popular direction, but also effectively guided the travel choices of passengers through well-planned advertising. A total of 7,149 passengers have been sent60,000 person-times, a year-on-year increase of 314%, an increase of 152%。The increase in this figure not only reflects the increase in the transportation capacity of Guangzhou Railway Group, but also benefits from its precise advertising strategy.
20 stations, including Shenzhen East, Zhanjiang West, Chaoshan and Yongzhou, repeatedly hit a record high in the number of passengers sent during the Spring Festival travel period. The reason why these stations were able to achieve a historic breakthrough in passenger dispatch during the Spring Festival travel period is inseparable from their targeted advertising strategies. By targeting the target group and delivering attractive advertising content, these stations have successfully attracted a large number of passengers to choose Guangzhou Railway Group as their first choice for travel.
From the perspective of travel direction, Shenzhen, Guangzhou and other places are still popular starting places before the holiday, and the passenger flow mainly flows to Guangxi, Jiangxi, Guizhou, Chongqing, Hubei, Henan, Shaanxi and other places. In response to these popular departures and destinations, Guangzhou Railway Group not only placed a large number of advertisements on traditional ** stations and trains, but also actively used social **, online platforms and other emerging ** to display its high-quality services and convenient transportation network in an all-round and multi-angle manner, which further improved the awareness and favorability of passengers to Guangzhou Railway Group.
It is worth noting that this year's "reverse Spring Festival" has become a new trend and a new trend. Guangzhou and Shenzhen are not only popular departure points, but also popular destinations. Elderly people from Sichuan, Hubei, Hunan and other migrant provinces are willing to go to their children's places of work for Chinese New Year reunions. This change in trend has brought new challenges and opportunities to the advertising strategy of Guangzhou Railway Group. In response to this change, Guangzhou Railway Group adjusted its advertising strategy in a timely manner, increased its publicity efforts to the elderly group, and successfully attracted a large number of elderly tourists to choose Guangzhou Railway Group as their mode of travel.
During the Spring Festival, the total number of major stations in Guangdong reached 428910,000 person-times, including 1045 at Guangzhou South Railway Station40,000 people. This increase not only proves the excellent operation ability of Guangzhou Railway Group during the Spring Festival travel period, but also highlights the effectiveness and precision of its advertising strategy.
To sum up, the brilliant achievements of Guangzhou Railway Group during the Spring Festival in 2024 are not only due to its excellent operational capabilities and refined services, but also due to its precise advertising strategy. Through targeted advertising, Guangzhou Railway Group has successfully attracted a large number of passengers to choose it as the first choice for travel, achieving a historic breakthrough in passenger dispatch. In the future, with the continuous optimization and innovation of the advertising strategy of Guangzhou Railway Group, it is believed that it will make more brilliant achievements in the field of passenger transportation.