Sanxiang *** March 3 (Quan**** reporter Pan Xianxuan) As one of the most influential ** on the Chinese Internet, Tianya Community was deeply involved in the shutdown storm last year, and in recent days, there has been news of "bankruptcy review", which has aroused the attention and heated discussions of netizens ("Once the top stream is now closed, Tianya Community has been filed for bankruptcy review"). Late at night on March 1, the official Weibo of Tianya Community issued an announcement that it planned to resume access to Tianya Community by May 1, and a new international domain name would be launched.
Access is scheduled to resume within two months
The "Announcement on the Restart of Tianya Community Business, the Progress of Resuming Access to the Network Platform and the New Tianya Plan" shows that the Tianya community accidentally fell into a quagmire during the critical period of transforming the mobile Internet, resulting in all the company's assets being frozen, which subsequently triggered a chain reaction, and the liquidity difficulties formed gradually intensified in the past few years, until last year, the telecom IDC arrears caused the Tianya community to suspend access, and the company's business was almost interrupted.
Recently, Tianya's case of being filed for bankruptcy review due to an employee's salary arrears has once again attracted widespread attention. This case is a normal legal action faced by the company after encountering financial difficulties, and will not have a substantial impact on Tianya's restart. The company is also working hard to carry out debt restructuring and is confident that the company's total debt will be reduced to less than 100 million yuan.
March 1 is the launch date for the resumption of normal operations of Tianya's business, and in the next two months, the business self-help with the core goal of resuming access to the Tianya community will be in full swing.
After communicating with relevant departments and telecom companies, in the next two months, the company will make every effort to raise no more than 10 million yuan in a market-oriented manner, which will be used for the new Tianya plan with the resumption of Tianya community access and continuous operation as the core. The company will raise funds by introducing strategic investment, resuming advertising business, launching social e-commerce platforms and vigorously carrying out member value-added services, and resume access to Tianya community within 2 months, that is, before May 1, on the premise of ensuring data security and compliance.
Membership value-added services are the focus of the future
The reporter noted that in terms of positioning, after the resumption of access to the Tianya community, a new international domain name tianyanet, strengthen the Chinese online community service for overseas Chinese, and further consolidate the positioning of "global Chinese online home".
At the same time, Tianya will focus on its own advantages, focus more on online literature, and vigorously strengthen value-added services for content creators; At the same time, it will also combine Chinese original content, which has accumulated massive data for more than 20 years, with emerging technologies such as AI**.
According to the announcement, member value-added services are the key business of Tianya in the future. Tianya will launch the original TianyaClub with the Tianya communityThe com domain name is the brand's "global travel and fashion consumption social platform", which provides membership-based e-commerce services for exclusive members, and combines the chain advantages of Hainan Free Port to create an online version of Costco, which is 1Version 0 will be available in 1 month.
Combined with the tourism resources reserved by Tianya for more than 10 years, we will join hands with the domestic cutting-edge Fangge Technology to create a chain service brand of "Living in Tianya". In addition, Tianya plans to develop a group of premium members from now on, and open a paid area on the Tianya community platform after the resumption of access, providing more comprehensive, complete and original Tianya Shenti services, and dynamically updated.