On e-commerce platforms, product rankings are critical to driving traffic, increasing click-through rates, and boosting sales. However, many merchants will encounter a problem in the process of operation: after modifying the product title or main image, the product ranking does not improve, or even decreases. Recently, I followed the manager to diagnose a store and found that the problem was the frequent removal of product links.
Generally speaking, merchants may think that removing the baby from the shelves and putting it on the shelves is conducive to improving the comprehensive ranking of the product, or in some special circumstances to avoid the baby being punished and demoted. However, in practice, if the ranked baby is removed too frequently, or the modification is too large, it will have an adverse impact on the baby's ranking, and even lead to downgrading.
So, for merchants who have already affected their rankings due to the removal of products, how to adjust their strategies and revitalize their rankings? Here are a few tips that are often overlooked, but crucial:
First and foremost, verifying corporate identity is key. On e-commerce platforms like iSourcing, certified merchants with the word "enterprise" logo will get the opportunity to be ranked first. Therefore, merchants should complete business certification as early as possible to improve their credibility and ranking.
Secondly, the writing of product titles is also a science. Merchants should avoid repetitive titles, but combine elements such as "brand words", "models", "features", "features" and "keywords" according to the characteristics of the product, and make clever combinations. A unique and attractive title not only allows consumers to identify the selling point of the product at a glance, but also improves the crawling and ranking of the product by search engines.
In addition, the selection and presentation of the main image of the product is equally important. The main image is the first window for consumers to understand the product, so you should try to avoid repeated displays to ensure that each main image can highlight the uniqueness and selling point of the product. At the same time, the clarity and aesthetics of the main image are also important factors that affect consumers' purchase decisions.
The design of the product detail page should not be overlooked. The detail page needs to be beautifully formatted, unique, and readable, and able to fully display the features and benefits of the product. With careful design and layout, merchants can guide consumers to an in-depth understanding of the product and increase the purchase conversion rate.
Finally, merchants also need to maintain the activity of the iSourcing Seller app. It is recommended to log in at least twice a week, preferably every day, to keep abreast of the platform's dynamics, update product information, process orders, etc. By maintaining close interaction with the platform, merchants can get more opportunities and traffic support.
To sum up, avoiding frequent product removals, optimizing product titles and main images, designing beautifully designed detail pages, and keeping the platform active are all effective ways to improve product rankings and improve sales performance. It is hoped that merchants can pay attention to these details that are easily overlooked, and constantly optimize their operation strategies to achieve better e-commerce performance.