If you can t sell bread, do you have to throw it away?

Nowadays, many consumers like to go to bakeries to pay for their appetite and aesthetics, but there are also many consumers who complain that it is easy to buy bread under ten or sixty yuan in bakeries, and "bread under ten yuan" is difficult to buy. In fact, in addition to paying for ** food, what makes consumers feel more unbalanced is that whenever the door is about to close,Some bakeries will throw away the expensive bread and desserts of the day as a loss. On the one hand, there is a high premium, and on the other hand, there is a high loss, how did this deformed production and marketing model come about? How should there be a balance between saving food, food safety and low prices?

The loss reporting rate is more than 50%.A lot of bread was thrown away in the bakeryUnlike ice cream,Bread and desserts are placed in a room temperature environment, the shelf life is very short, and generally cannot be sold on the same day, so they can only be disposed of. The reporter's investigation found that by 8 p.m., the bakery had already begun to process the bread made that day. Some bakeries can fill a sack of bread in a day, and some have a loss rate of more than 50%. Expensive on one side and staggering waste on the other, why on earth is that? Ms. Guo, the owner of a bakery in Luliang, Shanxi, saidThe store's ** bread launched for innovation sometimes has low market acceptance, so it can only report losses. "The bread in our store has no food preservatives, so it has a very short shelf life. In addition, today's young people like to pursue freshness, we need to continue to launch **, some styles consumers like, some market acceptance is not high, plus the number of bread made on the day, customer demand is not so large, you have to report losses. Mr. Wang, the manager of a bakery in Wan'an, Jiangxi Province, saidBread and cakes that are more than 24 hours old must be cleaned to ensure the taste. "The shelf life of freshly baked bread is only 24 hours, and the shelf life of packaged bread is generally 3 days. ”

Data map (**Visual China) Since the shelf life is short, why don't bakeries reduce the number of products? Said the head of the bakeryReducing the amount of bread is not a good way to meet the needs of customers, and the visual impact brought by a full shelf can stimulate customers' desire to buy. Zhu Danpeng, an analyst of China's food industry and vice president of the Guangdong Provincial Food Safety and Security Promotion Association, saidMake a little more bread and calculate the cost of loss in advance into the usual practice of merchants in pricing. "Brands have their own pricing power, and they would rather do more than sell what they don't have, and also to maximize sales and profits. "In addition, if the merchant does not do more, it will also involve the stickiness of the service system and the customer. "Not being out of stock is not a one-sided loss of profit, for example, I like to eat a certain mousse cake, and if I go to this store and run out of stock, I will go to the second one. ”

Data map (**Visual China).How to solve a large amount of leftover bread in a bakery?

If you can't sell it, you throw it away, causing a huge waste, isn't there a better way to deal with it? Lu Ting, the person in charge of a bakery in Yichun City, Jiangxi Province, told reportersIf a large amount of bread cannot be sold in time, the expiring food will be given away for free. "Actually, we produce every day according to the average sales value of 10 days, but there are also cases where we don't sell out. If the bread is not sold out on the day, we will sell it at a discount the next day, and if it is not sold out the next day, we will give the bread to the sanitation worker or the takeaway boy around 6 pm. The shelf life of our bread is 3 to 5 days, and we try not to waste it. A bakery in Zhengzhou, Henan Province, will also give free bread that cannot be sold out every day to sanitation workers and takeaway riders, which is praised by netizens.

Li Gangju, the head of the bakery's public welfare group, said that after distributing bread, sanitation workers would deliberately clean the door of the store. The takeaway guy also said that he would be happier serving the bakery. "These little bits and pieces are a kind of touching, and I will feel that the distribution of bread is more meaningful. ”

In addition to giving away bread for free in a bakery in Zhengzhou, there are also merchants who have launched a "temporary blind box" activity to discount goods that cannot be sold**, said Wang Yang, a clerk at a bakery in Chengdu, SichuanAfter the launch of the "Advent Blind Box", the daily loss report has been reduced a lot, and such activities have also been welcomed by consumers. One citizen said, "I think this thing is very good, it saves food a lot, and it also allows everyone to buy bread at a low price." "Blind boxes" can be issued during the expiration date, but food safety cannot be "blind boxes". Shi Dongtai, director of the Food Circulation Division of the Chengdu Municipal Market Supervision Bureau, said that while encouraging, they will also increase supervision of similar blind boxes. "Strengthen the supervision of the subject, whether it is an online platform or a merchant, we will strictly supervise its qualifications, offline production and operation environment, and food processing process. Zhu Danpeng, an analyst of China's food industry and vice president of the Guangdong Provincial Food Safety and Security Promotion Association, believes that he wants to improve wasteMerchants should actively get rid of the extensive production mode and accurately distribute goods。In addition,A more perfect industry standard is conducive to the healthy development of the industry. "I think the state should issue some detailed rules to guide the elimination of waste, and formulate a standardized, process-oriented, and standardized operating process as a guide, which will be better for the healthy development of the entire industry. "This article**: Voice of China of Radio and Television.

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