In March, the Goddess Festival is a must-mention.
Of course, it is not only a festival of admiration, nor is it just a praise of the status of the goddesses.
With the improvement of women's economic and social status, a "she economy" has been formed around women's financial management and consumption.
In the field of consumption, there is a formula that makes men feel sorry: women, children, the elderly, dogs, and men.
Their "real spending power makes all businesses have to try their best to please and strive for."
According to Accenture data, there are nearly 400 million female consumers aged 20 and 60 in China, who control up to 10 trillion yuan of consumer spending every year, which shows the huge scale of women's consumption.
In the face of this 10 trillion-level splashing wealth, many cities are also making big moves to dig for rich mines.
1.Changsha,She is economicalLayout of the first city
Hunan women are affectionate and talented, with the heritage of Huxiang culture, the aura of three Hunan and four rivers, and the wisdom of gathering thousands of women.
With the support of this extraordinary "she culture" force, Changsha, which has the endowment of Huxiang culture "daring to be the first in the world", first set up the flag of developing "she economy" in the country.
In September 2021, Changsha took the lead in promulgating the "Several Opinions on Vigorously Developing the "She Economy" in the country, with the goal of building a female-friendly city, focusing on consumption quality, consumption supply, and consumption scenarios, and using 3-5 years to build about 6 female-themed multi-functional consumption clusters in the city, creating a number of "She Label" consumer brands, forum activities, film and television programs, exhibitions, etc. with the Changsha logo, so as to continuously stimulate women's consumption enthusiasm and vitality, and promote consumption upgrading.
With the planning of the top-level design of the document, Changsha has full strength and characteristics in the "she economy".
In terms of improving the quality of women's consumption, we will improve the quality of women's consumption by building the unique competitiveness of the brand, broadening information channels, and accurately placing products. For example, the development of women's products with Changsha logo and women-friendliness to meet women's consumption needs, and to brand the world's leading art capital with the "She label".
In terms of enriching the supply of women's consumption, enterprises are encouraged to take a refined route and improve the level of "exclusive" services according to the differences in the consumption needs of different female groups. This means that Changsha is trying to grasp the consumer awareness, habits and needs of different groups of women in order to provide products and services that are more in line with their needs.
Focusing on women's consumption scenarios, by promoting the dual linkage of new online consumption patterns and offline entities, it can meet the diverse needs of female consumers for social and emotional release. Changsha has carried out a variety of women-themed activities, such as creating female-themed film and television literary works, sports events, and introducing well-known exhibitions and exhibitions, so as to enrich women's consumption scenes and experiences.
In terms of building a female-friendly city, Changsha knows how to make the goddesses happy.
There is a three-dimensional surround "pink" bombardment in front. Pink "heart-shaped" zebra crossings, pink buses, pink subways, pink taxis, pink light shows, etc., make women more than **.
Later, there is a humanistic care that focuses on individual women. Avoid all "success narratives", only focus the lens on female workers in ordinary positions, and tailor their costumes.
A set of data is worth giving everyone a thumbs up: the per capita order amount of vacation tourism products purchased by female users in Changsha is 40% higher than that of male users; The proportion of female buyers in Changsha is as high as 5581%, ranking first among the 30 key cities in the country; The housing ownership rate of women with a monthly income of more than 15,000 yuan has reached 7591%。
2.Chengdu,The first city that "they" yearn for
If you are young, you will not enter Shu, and you will not be able to get out of Shu.
The comfort and leisure of the country of Sichuan are always fascinating.
This kind of leisure naturally makes countless goddesses flock to it.
In December 2023, Tongcheng Travel released the "2023 Women's and Parent-Child Travel Consumption Hot List", which shows that female consumers are relatively more inclined to "Internet celebrity" destinations with deep cultural heritage, Chengdu, Chongqing, Kunming, Suzhou, Sanya, Xi'an, Changsha, Hangzhou, Xiamen, and Luoyang are on the list of "Top 10 Most Favorite Tourism Cities for Women in 2023", with Chengdu ranking first.
Stretching the long line, on various lists, Chengdu has actually always been the "ideal city" in the minds of the goddesses.
In March 2023, in the 2022 Women's Travel Consumption Report released by Tuniu, Chengdu was ranked among the "Top 10 Local Tours and Surrounding Cities Most Popular by Female Users in 2022".
In March 2022, the "Women's Employment Trend Report" released by the well-known recruiter** showed that Chengdu and other new first-tier cities have become the first choice for more women to find employment due to their strong entrepreneurial and innovative atmosphere, perfect urban infrastructure and services, and high happy life index.
The three major characteristics of Chengdu are undoubtedly the favorites of women.
The first is the gastronomy. In the modern society where "food is the sky", Chengdu has an incomparable food label, which is like a magnet for some "foodies", attracting them. Especially the spicy and fresh fragrance of Sichuan cuisine, which you can't get tired of eating every day, is defenseless for women who have the attribute of "foodie" in their bones.
The second is cultural attraction. The slow pace of life allows Chengdu people to enjoy the joy of leisure and relaxation, making Chengdu culture have a unique leisure temperament. At the same time, Chengdu is culturally inclusive, respectful of different cultures and lifestyles, and has become a multicultural city, which is undoubtedly another layer of attraction for many people.
The third is the emergence of stars. With the blessing of unique natural conditions and rich and colorful cultural connotations, Chengdu has also become a high-yield area of "stars". Li Yifeng, Zhang Jie, Qi Wei, Wang Ziwen, Li Yuchun, Zhao Lusi, Zhang Liangying, Sun Yizhou, etc., celebrities in various fields of film and television have also captured the hearts of many goddesses in Chengdu.
Of course, the strength of Chengdu women themselves can also be earned and spent.
According to Cushman & Wakefield's 2022 Chengdu-Chongqing Twin-City Economic Circle Series Report: Chengdu-Chongqing "She Economy", more than half of the women in Chengdu and Chongqing have a total monthly expenditure-to-income ratio of more than 50%. In addition, according to the "New E-commerce, New Women's Consumption Report" released by Pinduoduo in March 2021, Chengdu has squeezed into the top five of the city's female consumption amount.
3.Sanya,Another "she's charming".
In the ** report of this year's Spring Festival, Sanya's "She Economy" painting style is like this:
In the fragrance area of Sanya Sea Travel Duty Free City, female consumers have gathered in various brand stores, some are trying perfumes, some are looking at new lipstick colors, and some are choosing skin care products ......People shop in an orderly manner and enjoy the fun of sweeping.
Sanya is the only tropical coastal tourist city in China, and the sunshine and beach, coconut wind and sea charm make people feel refreshed and impressive.
Sanya, with its tropical style, can become an Internet celebrity city, which is also inseparable from the power of "her".
In 2003, Sanya dared to be the first to hold the 53rd Miss World finals, taking the lead in introducing the "beautiful economy" to the ends of the earth and the opening up of China.
Sanya's appeal to female consumers is multifaceted and multi-layered.
Health preservation, exquisite aesthetics, sports travel, these "she economy" rapid growth points, all have a perfect experience in Sanya.
The offshore island is duty-free, allowing women to change from shopping overseas to shopping in Hainan and Sanya, and enjoy the rhythm of shopping, buying and buying more conveniently; Water sports allow more female friends to show themselves and show a healthy and energetic image; Wedding photography to leave good wishes and memories for the brides. In addition, delicious seafood feasts, tropical fruits, coconut chicken, Qingbu Liang, etc., fully satisfy the taste buds of the goddesses.
According to the "Consumer Retail Insights 2023 "She Economy" report, the design of the preferential tax system of "zero tariff and low tax rate" of Hainan Free Port has extremely strong advantages compared with the tax policies of other parts of the mainland, and many domestic and foreign cosmetics and luxury goods companies have set up relevant regional headquarters in Hainan to share the development opportunities of the free trade port. In addition to duty-free shopping, Hainan is blessed with natural scenery and perfect hotel facilities, making it the best choice for island weddings and leisure travel in the minds of many female consumers.
Sanya, as the core tourist city of Hainan, is naturally the leader of "She Consumption", releasing the continuous charm of "She Economy".