With the rapid development of e-commerce, more and more merchants are pouring into the online market, including some low-cost unauthorized merchants. These merchants sell goods at low prices as bait, and even sell counterfeit and shoddy products, which not only infringes on the intellectual property rights of the brand, but also damages the legitimate rights and interests of consumers. So what can we do about it?
(Notice of price change):Through negotiation and other means, the seller is required to adjust the brand system and maintain the brand system.
(Intellectual Property DevicesTrademark complaints: The seller uses a brand trademark or logo to attract consumers. Brands can file complaints against sellers or product links that use their trademarks to ensure that their trademark rights are not infringed.
Patent complaints: When sellers sell similar-looking products, brands can file complaints based on their own patent evaluation reports and patent certificates.
Copyright complaint: The brand applies for copyright in the design of the outer packaging of its products. If the seller violates the use of this graphic, he can make a complaint through the stolen image (note: the official website or *** and other qualifications need to be filed before complaining).
Legal means:For example, sending lawyers' letters is regulated and cracked down on through legal means.
Find a source:Conduct traceability investigation on offline channels and online sellers' pick-up areas to control inconsistent problems from the source. Brand price control