In January this year, Lin Muqin, chairman of Dongpeng Beverage Group, proposed a new strategic direction at the 2023 annual summary and commendation conference, marking the company's official entry into a new era of multi-category development. Lin Muqin emphasized that Dongpeng Beverage will fully implement the 1+6 multi-category strategy and is committed to building a leading beverage group in China. This strategic decision not only demonstrates Dongpeng Beverage's ambitions, but also reflects its deep insight into market trends and accurate grasp of consumer needs.
Lin Muqin, chairman of Dongpeng Beverage Group.
In the past year, Dongpeng Beverage has successfully launched a number of new products that are well received by the market through continuous innovation and optimization of product lines. Among them, new products such as hydration and oolong tea have achieved remarkable results on the high-growth ** track. In particular, Hydrating Electrolyte Water, with its unique taste and practical functions, quickly won the favor of consumers. According to the data, the number of terminal outlets covered by hydration products has exceeded one million, showing strong market potential and broad development space.
The successful launch of new products such as hydration is not accidental. Dongpeng Beverage has always adhered to the concept of consumer-centricity, and has continuously innovated through in-depth insight into consumer needs and market trends. At the same time, in terms of product marketing, Dongpeng Beverage has also made great efforts. Through strong output content, strengthen consumers' awareness of product functions, so that products stand out in the fierce market competition.
Dongpeng beverage product family diagram.
In the promotion of hydration, Dongpeng Beverage has given all-round support. From the comprehensive detonation of multi-media scenes such as ladder media, subway, high-speed rail, bus, and big dramas, to the careful planning of promotion projects such as offline sports venues, schools, and scenic spots, Dongpeng Beverage has successfully created a brand image of hydration and youthful vitality. This all-round, multi-channel marketing strategy not only enhances the visibility of the product, but also enhances the trust and favorability of consumers in the product.
Dongpeng Beverage is full of confidence in the development of new products such as hydration, and will continue to increase support for new products under the full implementation of the multi-category strategy, and new products such as hydration are expected to become an important engine for the company's future development. At the same time, Dongpeng Beverage will also have a forward-looking layout of the top ten production bases across the country to provide a solid guarantee for the stable development of the future market.
On the road of future development, Dongpeng Beverage will continue to uphold the consumer-centric concept, continuously innovate and optimize the product line, and is committed to bringing consumers more high-quality, healthy and delicious beverage choices. At the same time, Dongpeng Beverage will also actively respond to market changes and challenges, continuously improve its core competitiveness and sustainable development capabilities, and make unremitting efforts to achieve the goal of building a leading beverage group in China.