yearsmonthBeijing, ChinaFord Beyond's global community event "Vertical and Horizontal" was officially launched, and the third indulgence space in Beijing was officially opened. Mao Buyi, the spokesperson of Ford's new Elite Yuzhen, came to the opening site and talked with Liu Jisheng, president of JMC Ford Technology and manager of Ford, about the gameplay and fun of the light outdoor lifestyle. Since its release, Ford has been committed to bringing users a new one-stop outdoor off-road life experience that leads the industry through top-of-the-line outdoor off-road products, rich and diverse personalized modifications, and a global community experience. With the official launch of the global community event "Zonghengye" and the rapid expansion of the dealer network, Ford Zongheng has opened a new chapter in the advanced development of the Year of the Dragon.
The first batch of routes covers a number of classic off-road routes across the country, welcoming outdoor off-road enthusiasts from all over the world to come to the indulgence space and go wild with Ford! Mr. Liu Jisheng, President of JMC Ford Technology and Manager of Ford Zongheng, said, "In addition, Ford Zongheng has also launched a series of 'exquisite wild' and 'light outdoor' new outdoor off-road gameplay, such as hiking, river tracing, camping and stargazing, allowing users to experience nature and improve the quality of outdoor life." In the future, we will link up with dealers across the country to continue to bring you a new experience of one-stop outdoor off-road life that leads the industry! ”
Hard-core product strengthIt's more enjoyable
Ford Zongheng continued to promote product layout and quickly brought Ford's iconic top-of-the-line off-road products to Chinese users. Launched at the end of last year, the Ford Ranger Ranger sold 2,402 units in January 2024, topping China's pickup market of more than 150,000 pickup trucks with a market share of more than 46%. With high-quality reliability, excellent performance and multi-play variety, it has won the favor of the market and users. The all-new Ford F-150 Raptor perfectly interprets the Built Ford Tough brand philosophy in terms of performance, durability and reliability, bringing users a super performance off-road experience. Another blockbuster model of Ford, the pure-blooded hardcore off-road vehicle Ford Liema, will work with the above two models to help users explore the "extreme wild", as a legendary off-road model that has promoted the evolution of the SUV category, will come to Chinese consumers in the spring season.
The "urban exploration" matrix composed of Ford New Lingyu, Ford Lingrui and Ford New Toureo can become the daily first choice for "light outdoor" and "exquisite wild". Through the rare 2 2 3 seat layout in the same class, the Ford New Lingyu brings a comfortable driving quality experience to the whole family with spacious space and high-quality configuration. The 1,075-liter luggage space in the third row can easily accommodate all the travel needs, so that every trip can be full of fun. With the three core advantages of wide-body design, cutting-edge technology and high-energy quality, Ford Lingrui brings infinite surprises to users with extreme and all-round. It is equipped with more than 20 intelligent driving assistance systems to create a personalized intelligent car experience, making every journey more worry-free. Ford's all-new Toureo provides users with a large three-dimensional space and a wealth of intelligent safety configurations, which can easily cope with multi-faceted scenarios. These three models meet the different needs of users for "light outdoor" and "exquisite wild" in an all-round way from the aspects of space, configuration, and intelligent experience.
The modification of the "wild" does not stopLove adventure and love life
Perfection is a relentless pursuit of perfection, and refinement is the best display of an attitude towards things. Mao Buyi, the spokesperson of Ford's new Yuzhen Ride, and Hu Xiaofei, a camping celebrity, appeared at the opening site of Beijing Baihe Indulgence Space and shared with everyone the fun of outdoor off-road gameplay such as "exquisite wild" and "light outdoor". As the spokesperson of Ford's new Lingyu, Mao Buyi loves to be lively and likes to gather friends together. For him, comfortable space and high-quality equipment can protect rare outdoor moments. In Hu Xiaofei's view, light outdoor should be viewed from two dimensions: time and equipment. A short weekend trip and a product that can be loaded with all the gear you love is exactly the best choice for many urbanites to explore the outdoors. The light outdoor experience advocated by the two coincides with the lifestyle that Ford Zongheng wants to bring to users.
Ford Zongheng will offer more than 3,000 outdoor products and more than 200 official and selected tuning parts, giving users the opportunity to easily try out a variety of outdoor lifestyles. These high-quality products and modified parts not only help users drive through and explore the limits, but also bring them a more refined and diverse outdoor camping experience. On the "hard-core off-road" models, the most sought-after wheels, shocks, guards, headlights and other modifications that improve off-road performance can help senior outdoor off-road enthusiasts cross rugged mountain roads and conquer endless wilderness; The popular roller shutter covers, rear bucket shelves and other accessories greatly improve the loading capacity of the vehicle, allowing users to play wilder, go further, and explore the "ultimate wild".
Ford also provides a series of light modification products and boutiques for the "City Exploration" series to meet the individual needs of different users. The carside tent, the tail tent and other living rooms and chess and card rooms that can allow the vehicle to move are the best choice for making tea around the stove and leisure and entertainment; The roof rack is expandable enough to fit all the gear you love, paddle board riding, and worry-free; Car inflatable mattress, small table, outdoor pour-over coffee pot, barbecue grill and other boutiques to create a mobile home during travel, outdoor barbecue, chat and rest, enjoy a good time, greatly enhance the quality of outdoor camping, so that users can feel the nature at the same time, enjoy the "exquisite wild".
"Vertical and Horizontal" was officially launchedWrap you up "wild" and have fun
Ford also provides a global community platform for global outdoor enthusiasts to share content, communicate and co-create, creating opportunities for global enthusiasts with similar interests and hobbies to extend from online to offline. The one-stop national off-road activity platform "Zonghengye" off-road activity** was fully launched on March 1, marking the official opening of the "Zonghengye" global community activity. The first batch of activities includes more than 70 classic outdoor off-road routes across the country, from mountains and lakes to forests, seas and snowfields, from deep canyons to desert Gobi, including 1-star to 3-star multi-level off-road and experience activities from light to moderate. In the event, users can travel through Shangri-La's Ram Dongcuo and explore the winter elves on foot; You can also gallop to Poyang Lake and explore the desert south of the Yangtze River in Wucheng; Classic outdoor routes such as Martin Highway, Ulan Bu and others are also highly anticipated. In the future, we will also launch a higher level of heavy outdoor off-road experience activities. By the end of this year, the "Zonghengye" community activities will cover the regions where 180 dealers are located across the country, so that more users can drive our products to experience the unique charm of outdoor off-road.
Opened today, Beijing Baihe Indulgence Space will launch its first off-road experience on March 16. At that time, Beijing Baihe Indulgence Space will gather car enthusiasts from all over the country to go to the "Meilin Valley" scenic spot, which is known as the natural oxygen bar forest valley, and enjoy the scenery of primeval forests and subalpine wetland meadows. The mountain road in the valley stretches for more than 30 kilometers, and the beautiful scenery on the side of the road is like weaving. You can also ride around the valley and feel the 4+2 light outdoor leisure method of car and bicycle in the greenery. The top of the mountain overlooks the colorful forest meadow, and the cattle and sheep enter the world in the painting, the breeze blows, the cowbells jingle, and you are at ease.
Figure 7: Beijing Baihe Indulgence Space will gather car lovers from all over the country to go to the "Meilin Valley" scenic spot, which is known as the natural oxygen bar forest valley.
With the official launch of Beijing Baihe Indulgence Space, Ford Zongheng has opened 77 Indulgence Spaces in 63 cities across the country. By the end of this year, it is expected that more than 180 indulgence spaces will be opened. With the expansion of Ford's indulgence space in more cities in China and the continuous development of "Vertical and Horizontal" community activities, Ford Horizontal, together with Chinese outdoor and off-road enthusiasts, can freely explore and enjoy the world, so that life is full of ultimate pleasure and infinite possibilities.