Author |Gu Han eds|Li Chunhui's ideal self and his real self are often a distance away from controlling his fingers - just like before, Hard Candy Jun always couldn't help but click on those seaweeds on Xiaohongshu, Song Siming broke his shoes, and he had never watched "Snail House", but he was proficient in all kinds of plays of this pair of wild mandarin ducks;Just like now, the big discussion of "The Legend of Ruyi" sneaked into the night with the wind on the whole network, and Hard Candy Jun was quickly filled with "Why did the Qing Empress steal sour apricots", "The emperor and queen married the siege of the city", "How much should Grandma Tian get" ......Although, Hard Candy Jun was already tired of this annual drama with a clear banner, to the point that he felt uncomfortable when he saw it. There are some things, you know that they can neither provide any nutrition nor find much fun, but you can't help but click on them again and again, and you have to rely on the domestication of human beings by the Internet. But "The Legend of Ruyi" is still too special, it can be called a wonderful flower in the "long-tail drama", it ushered in the climax of the topic after 6 years of broadcast and 4 years after it was taken off the shelves, and it is a case that is very worthy of study in terms of creation and dissemination. 
Everyone understands the long-tail effect of good dramas, and high-scoring classics such as the four famous novels and "The Legend of Zhen Huan" will be repeatedly re-interpreted because they are good enough, and they will become social currency because they are high enoughThe reputation is mixed, such as "Know" is enshrined as a house fighting Bible, and it can be understood that there is no real thing that can be called the dross that has been precipitated for thousands of years?Besides, people can play the content alone, and the results can also be played;But what's going on with "The Legend of Ruyi"?In that year, it was a street drama with high expectations before the broadcast and a big shock after the broadcast, and the Douban score rose from more than six to seven o'clock in the later period, which can be said to be neither popular nor popular. is such a drama, after six years, it was "team building" at station b, with a nickname, a whole job, episode-by-episode interpretation, psychoanalysis ......The results of the complaint quickly swept the whole network, with a strong sense of presence and a large degree of overturning, and Zhou Xun himself came to complain about taking it off the shelves. "The Legend of Ruyi", the out-of-print bad dramas in various senses are bad enough to naturally leave a stench for 10,000 years, and "Simon Without Hate" is very explosive no matter what era and medium it is put in. But "The Legend of Ruyi" is different from it, "Simon Without a Trace" has an intuitive surface, and it will not make people have the desire to go deeper, and "The Legend of Ruyi" has nourished many super-long second creations that are interpreted episode by episode, and what I want is to taste how rebellious it is. It should be noted that at the end of 2023, before this wave of complaints led by station B, "Ruyi's Biography" had a positive renaissance on Douyin and other short **, which can be called a long tail 1Stage 0. Its particularity lies here: today's complaints are true, and the previous nostalgia is also true. "The Legend of Ruyi" is extremely polarized, and it has been since its premiere. Why don't people who don't like it is easy to understand - big flowers pretend to be tender, aggrieved and depressed, female competition and misogyny, and spiritual victory. But why do people who like it, and even think that it has no meal replacement, which leads to the show being able to have a long tail 1 first0, this is not something that everyone can empathize with. What kind of drama is "The Legend of Ruyi"?Many people's first reaction is that the palace fight drama is expected in this name, and it is also complained about, criticized and removed from the shelves in this name. However, looking back at the true and false words at the beginning and end of the project, perhaps in order to bypass the aura of "The Legend of Zhen Huan", or out of the interest and spirit of the creator, "The Legend of Ruyi" did not want to be a traditional palace fighting drama at the beginning, it wanted to tell about the death of love, the mid-life crisis, and the commonality of marriage and human nature in the context of the Qing Palace. 
Excerpted from "Ruyi Biography Chronicle" From the current point of view, this project is full of capriciousness in the era of hot money. The big IP of the online article is matched with the director of the drama and the movie celebrity, putting the shell of a commercial masterpiece on an experimental thing, burning hundreds of millions of dollars to shoot more than 80 episodes, which has further fueled the wrong expectations of the masses to watch the drama. If it could be born a few years later and only shoot 6 or 12 episodes, maybe everything would be much more reasonable, but it didn't. As a result, multiple factors have made it a unique product that is difficult to classify and difficult to find meal replacements. In 2018, the tax turmoil and the cold winter fell, and since then, your circle has tightened its belt to work, and you can no longer spend so much money on experiments. In 2019, the palace fight drama was once again criticized by name, the track collapsed, and "The Legend of Ruyi", which was tossed miserably by delay, became the last large-scale palace fight drama by mistake. What's more, the same 2018 "Yanxi Raiders" brought about the "cool drama" culture, which made the "funeral drama" "The Legend of Ruyi" a unique healing experience for resentful women: I am as light as a chrysanthemum, and I don't fight with others because no one is worth fighting with me;My husband loves me, although it is not obvious, but it is because he has a hard time;My husband doesn't love me, and the cause of Kolan is the inevitable result of all love......Ruyi is mournful in action, but if you think about the mysterious smile on her face at that moment, her spiritual victory method is invincible. 
Compared with palace fighting dramas, "The Legend of Ruyi" is actually a real lone in the family drama track. Before it, the film and television industry was charming, crazy remakes of Xianxia fantasy, middle-aged protagonists such as "Chinese-style Divorce", and dramas that seriously discussed the helplessness and sadness of marriage and family had withered for a long time. After it, family dramas have either appeared fresher branches such as education and promotion, intergenerational communication, etc., or the "The First Half of My Life"-style housewife divorce and gorgeous transformation have become popular routines, and if you don't leave, you are not a big heroine. The heroine was ruined by her marriage but did not break up in two, but endured it until the end and saw it herself, so that the story may be true enough but not politically correct enough, almost no one will tell it after 2018, let alone use Wang Jun's image, Zhou Xun's performance, gorgeous court background, and beautiful ancient style golden sentences. As a result, "The Legend of Ruyi" has become an out-of-print ancient middle-aged pain literature and emo traffic password. Since the mouth substitute that is six years late is an anti-type exploration attempt, it will inevitably face higher risks. A specific part of "The Legend of Ruyi" has a specific value for a specific group of people, but the overall problem is still very large. Zhou Xun's high-level performance and her disconnection from the whole play do not conflict, using the relationship between the emperor and queen in the feudal era to set the marriage and love of modern people is not acceptable to everyone, according to the fun of Hard Candy Jun, six or seven points are too much. But we can also imagine that such a big drama that carries a lot of expectations and benefits, bad reviews will not be let go. In Hard Candy Jun's impression, 2018 is the beginning of the rice circle of national dramas. This year, "Sweet Girl" and "Soul Suppressor Female Ghost" appeared. "The Legend of Ruyi" and "Yanxi Raiders" collide with the characters and the setting style are all reversed, which can be called the chosen pair, and there is a small overlap during the broadcast period, and the fans on both sides are inseparable. At that time, pure passers-by complained that "The Legend of Ruyi" was also likely to be injured by mistake, and was labeled as a "sunspot", a fan of "Yanxi", and "only worthy of watching cool dramas" (of course, vice versa). At the same time, the marketing of "The Legend of Ruyi" was also very strong at that time. It may not be that its publicity and cost are greater than those of "Yanxi Raiders", but at least the tragedy has its own nobility compared to the cool script, the director of the drama Wang Jun, the movie star Zhou Xun vs plagiarism history Yu Zheng, it all depends on the character Wu Jinyan, who is despising the upper layer of the chain, who is better to raise the value, it is clear at a glance. As a result, "The Legend of Ruyi" adopted a set of "high-level" discourses, which successfully bluffed some people at that time and created a spiral of silence. 
This operation, this effect, the younger generations "Long Moon Embers" and "Fireworks in My World" are afraid to cry with envy. After all, the traffic starring and idol dramas are double original sins, and they are not qualified to be elevated like this. What's more, they face very different audiences. On the one hand, in the post-epidemic era, many young people have suddenly woken up to the fact that consumers pay more attention to their actual situation and immediate emotional needs, and there is also a tendency to "anti-consumerism and emotional value" in their choice of watching dramas. They do not hesitate to express their love for the soil dog short dramas, and for the high-scoring dramas that they can't understand or don't like, they won't reluctantly watch and follow the wind. On the other hand, after the baptism of "Shangyang Fu" and "Octagonal Pavilion Mist", the audience has all disenchanted the movie coffee and the sense of luxury, and the anti-"fine chaff theory" has been fruitful. "Flowers" will not let it hit the street if it is really okay, and it will never be used to it if it can't. For marketing to cover their mouths and complain about taking them off the shelves, the masses are even more prone to rebellion. It is in this context that someone can finally puncture the new clothes of the emperor of "The Legend of Ruyi", and those who questioned "The Legend of Ruyi" many years ago but to no avail—including but not limited to the contempt of the online literature circle itself, fans of historical prototypes, passers-by and viewers who were disgusted or mistakenly injured, etc., finally waited for the mouth to replace and found a like-minded, and they can spit it out. 
It is this kind of spontaneous reminiscence of the past that supports the spontaneous recollection of "The Legend of Ruyi" to evolve into a new fun on the Internet that is almost the whole network, making the incident beyond the scale that conspiracy theories can explain. The particularity of the media and the old drama "The Legend of Ruyi" is that the show was suddenly taken off the shelves in 2020, and many people have not seen it, or gradually forgot the appearance of the feature film. In the long tail 1During the 0 period, famous scenes such as "watching the snow" and "broken hair" only picked by the short ** had the impression that "it should probably be a good drama". In the comment area, he punches "Yanxi Palace", "Zhen Huan", or the first sentence "Huo Jianhua can't catch Zhou Xun's play". And this wavelength tail 2Many popular complaints in the 0 period**, many of them are series of complaints of twenty or thirty minutes in a single episode, not a condensed summary, but an intensive reading commentary, showing a large number of feature film clips. Seeing the complete cause and effect, all kinds of strange episodes, and Zhou Xun's ups and downs, many people were dumbfounded. Therefore, the whole thing can actually be seen as a counterattack between medium and long ** propagation against short ** propagation. The fragmented short ** is naturally taken out of context, and the new drama can't guard against it, and the old drama is easy to be "written in the history of the years". The "history book of the years" can be simply understood as the fact that due to the overabundance of information on the Internet, netizens can rarely track and understand the whole picture of an event. Not to mention serious issues, the application of "history books" in the fan circle is also very common. For example, after many double-traffic dramas are broadcast and everyone can finally tear their faces, fans on both sides will cite all kinds of data to grab credit, claiming that they are carrying the drama. The old drama "History Book of Years" caused by short ** is more typical of Wang Baochuan digging wild vegetables. While complaining about the heroine's love brain, many people will think that the family that prevents her from marrying is far-reaching. But in the plot that was not intercepted, the family also had many behaviors that harmed the heroine. It is true that there will also be subjective guidance and paraphrasing in the middle **, but it feels more reliable than the short **, and it is easier to give the audience the illusion of independent judgment. This is not the unique ecology of the second creation of "The Legend of Ruyi", but the trend of the entire station B film and television area in 2023. On the one hand, in June 2023, Station B announced that it would replace the number of times with **duration, give up the brainless pursuit of short**, and re-favor the medium and long**. On the other hand, the assembly line in the editing area, the unconditional stepping on the new and the old, and the old-style quick reviews with little value in the miscellaneous area all make users tired of losing trust or rebelling against the short ** form. As a result, the in-depth drama reviews of the medium ** form of reaction, professional pull films, humanities and social sciences and feminism have taken advantage of the rise. "The Legend of Ruyi" was chosen, partly because it is particularly suitable for topics such as "misogyny" and "wife". Moreover, the play is a single person from the original book to the screenwriter, unlike "The Legend of Zhen Huan", which has the processing of Zheng Xiaolong and his wife, nor is it a common multi-screenwriter cooperative adaptation in the industry, and the characters are upside down in the hands of different people every day. In the words of the UP master "Westminster Abbey-Sims", "The Legend of Ruyi" is actually a "private creation", and analyzing Ruyi is like "making a pathological slice of a toxic brain". 
"The Legend of Ruyi" may be just the first one, this trend of speed reading falling out of favor and the rise of intensive reading may lead to another interpretation boom in old dramas, and the wind reviews will be reshuffled. Those old dramas that are highly praised by the short ** second creation, polarized evaluations like "The Legend of Ruyi", and old dramas that are especially suitable for extending women's topics are all potential targets. The bizarre long-tail effect of "The Legend of Ruyi" is related to the rapid changes in the drama industry, the undertaking and venting of public emotions, and the platform strategy and creative trend of the short and medium term. The wind and clouds will have such a grand occasion, it is really not the power of one person that can succeed, let alone the power of one person can be reversed, and Hard Candy Jun has no choice but to be captured. I just hope that one day I can cheer up and improve myself, and use the brains of my relatives to sell all of you in the marriage siege of "Ruyi", the marriage choice of "Know", and the extramarital mess of "Snail House".