Back in 2007, BMW shocked the world with a new design language, and the BMW Concept CS was unveiled at the Shanghai Auto Show, and the car was quickly approved for the next step of the production process due to the positive feedback. 
BMW's plans for the four-door luxury sedan, codenamed F05, were designed to surpass the 7 Series and compete with the Bentley Flying Spur, Aston Martin Rapide and Maserati Quattroporte, but in the end it didn't go into production. Because of the financial crisis in 2008, BMW had to do its best to reduce its finances. 
Even after all these years, the design of the Concept CS is still considered by many to be one of the most beautiful BMWs, and although it was not mass-produced, its design language did appear in subsequent BMW models. For example, the vertical kidney grille, the headlight shape, the roof curve of the gran coupe, the broken waistline, and so on. 
What few people may know is that the Concept CS is not the first time BMW has tried to create a product between the 7 Series and Rolls-Royce, as BMW exterior design boss Christopher Weil drew two similar models in early 2006, which were then simply called GT2 and GT4 on the inside, and later Karim Habib, head of design, merged the two into one, resulting in the later Concept CS. 
In BMW's plan, the Concept CS will be produced in three body forms, including two-door, four-door and convertible, of which the four-door sedan, codenamed F05, is similar in size to the Rolls-Royce Gust. 
Ten years later, in 2018, BMW launched the 8 Series (G14 G15 G16), which is indeed positioned higher than the 7 Series in terms of numbers, but the global landscape has changed significantly, although it looks stylish and sporty, it still lacks some of the design charm of the Concept CS, and the sales of the 8 Series have not been satisfactory so far, and BMW is also planning to axe the 8 Series.
The Experience of Concept CS reminded me of BMW's supercar program, codenamed "i16", as the successor to the planned BMW i8, which continued the design of the 2019 Vision M Next concept, but BMW also had to axe the project due to the outbreak of the global pandemic in 2020.
Why did you feel a little distressed about BMW in an instant? In fact, I feel that BMW must have been paying attention to what consumers need, and has done a lot of market research before deciding what kind of products to launch, but as a large global company, everything has to be comprehensively considered, such as economic problems, transportation problems, national conflicts and even changes in decision-making leadership, etc., which may trigger a chain reaction at the product level, which is not something that one person can decide.
Which concept car would you most like to be in production?
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