China Net Finance, March 5 (Reporter Chen Qiong) The 2024 "National Two Sessions" opened on March 4, and Li Chuyuan, a representative of the National People's Congress, Secretary of the Party Committee and Chairman of the Guangzhou Pharmaceutical Group, prepared 9 suggestions to promote consumption and increase fertility rate. Among them, the proposal on the establishment of the "Chinese New Year Consumption Festival" to promote the economic development of the Spring Festival and Lantern Festival has received social attention.
Traditional festivals have become an important node to improve people's happiness index, promote the promotion of excellent traditional Chinese culture, and stimulate the growth of domestic demand. In particular, the eighth day of the first lunar month this year was included in the Spring Festival holiday for the first time, and the Spring Festival holiday was one more day, the reunion was one more day, and the happiness was one more day, which not only enhanced the cultural atmosphere of the Spring Festival, but also promoted holiday consumption. At this year's "Two Sessions", Li Chuyuan suggested that the eighth day of the Lunar New Year should be set up as the "Chinese New Year Consumption Festival", so that holiday consumption will continue to inject new momentum into economic development.
Last year, I proposed to extend the Spring Festival holiday to 9 days, and this year, the Spring Festival holiday was extended. Li Chuyuan believes that the consumer market in various places continued to be hot during the holiday, reflecting the vigorous vitality of China's economy.
However, in the survey, Li Chuyuan also found that there are still some problems with Spring Festival consumption. For example, online shopping festivals such as Double 11 and 618 are prevalent, but the traditional holiday consumption power has not been fully tapped; Secondly, with the development of globalization, Western festivals such as Christmas are deeply favored by young people, while the attractiveness and attention of traditional festivals need to be further improved. Thirdly, at present, the Spring Festival consumption festivals and first-class activities are mainly concentrated in the middle of the Spring Festival, and the second half of the Spring Festival to the Lantern Festival covers the return to the city season, the start of the season, and the beginning of the school season, but the consumption momentum is insufficient, and there is still a huge space for holiday economic growth.
Li Chuyuan suggested that in combination with the establishment of the "Chinese New Year Consumption Festival", the "Chinese New Year Consumption Festival" consumption vouchers should be issued, and the platforms, enterprises and merchants in the fields of e-commerce, catering, travel, tourism and other fields should be called on to carry out joint actions to issue coupons to consumers during the Lantern Festival from the eighth day of the first month to the fifteenth day of the first month, so as to form a benign interaction between enterprises, enterprises and consumers, and jointly build a Spring Festival consumer market promotion mechanism, so as to benefit the majority of consumers and create a festival carnival shared by the whole people.
More importantly, unlike the online consumption festival, the Spring Festival has a profound cultural heritage, and festival culture and consumption can complement each other and promote each other. Li Chuyuan said that festival culture stimulates consumer demand, and consumption growth can promote the innovation and promotion of excellent culture. He suggested that all localities can be encouraged to integrate local New Year's goods consumption festivals and cultural tourism and folk activities into the "Chinese New Year Consumption Festival", and plan to hold a series of folk activities and consumption festivals with local characteristics, such as temple fairs, lantern festivals, fireworks displays, first-class festivals, time-honored brand carnivals, etc., to meet the material and cultural needs of the people.
In addition, Li Chuyuan also suggested that the development of the digital economy should be used to vigorously develop digital consumption, formulate policies and measures to encourage new consumption patterns and innovate consumption mechanisms, such as using digital technology to enhance consumer experience, contactless consumption patterns, customized services and personalized products, and further open up online and offline integration, etc., to meet the growing personalized and diversified needs of consumers.