"Volunteers 2" has been confirmed to be released globally during the National Day period, and China Film Fu Ruoqing is committed to promoting the high-quality progress of Chinese filmsDialogue Spring.
News coverage. 丨Yu Jia, Shao Xiaotao, Wang Jianxun, Liu Bin, Xuan Yong, Liu Yalei.
In-depth understanding of the film industry and active participation in the development of Chinese films. In 2023, the "Blue Feather Lounge" of China Film Report launched the special planning "Dialogue Spring" of the two sessions, and invited representatives of ten film companies to jointly make a beautiful vision for the future development of Chinese films. This is a year full of expectations and challenges. From welcoming the arrival of spring, gradually stepping into the embrace of spring. Now, we have once again chosen the lively Spring Festival as a starting point, and we are working together with filmmakers to look forward to the grand opening of Chinese films in 2024.
China Film has been deeply expanding its content layout market.
A number of important new films, including "Volunteers 2" and "The Legend of the Condor Heroes", have made their latest developments public.
In the recently concluded Spring Festival schedule, China Film Company participated in the production and distribution of a number of films. During this Spring Festival, China Film and Beijing Times Huayi Film and Television Co., Ltd., Shanghai New Visual Culture Communication Co., Ltd., China Film and Television Technology Society and other units jointly launched "I Am Not the God of Medicine", which achieved good box office results. The record-breaking data and dynamic development momentum made Fu Ruoqing deeply feel the unity spirit of the entire industry to move forward together, as well as the firm confidence brought by the return of the audience.
During the Spring Festival, we have achieved remarkable results, first of all, the increase in films, and the variety and number of films this year are quite rich. Secondly, I think this is because the audience has re-chosen the cinema, which has provided strong support for the Spring Festival stalls, which has led to a decrease in ticket tickets** and an increase in the number of moviegoers. At the just-concluded National People's Congress and the National People's Congress, representatives of the film industry said when analyzing the box office situation during the Spring Festival. Fu Ruoqing candidly said that this is the scene that the industry is most eager to see: "It symbolizes that film has become a part of the entertainment life of mass culture and attracts more people to participate." ”
In 2023, China Film has achieved impressive business performance in its industry, with a total of 37 films participating in the production and release, and the number of films leading or indirectly participating in the distribution is as high as 570.
The key to realizing these marketing strategies is China Film's continuous in-depth content mining: "In the past three years, we have accumulated a large number of films with a lot of creative and shooting levels to be completed, so when such a platform emerges in the market, we are able to showcase the corresponding works. Wang Changyin, deputy general manager of China Film Group, told the reporter of "Film Art", "In the past few years, I have been thinking, why do we want to make a good work? Fu Ruoqing also pointed out that in the whole process of creation and production, all production units have successfully achieved the goal of "unity".
Looking forward to 2024, the new film series that China Film will present to the audience is also full of value and sincere sincerity.
Volunteers: Heroes 2 presents a deep affection for their home and country in the first work, but on top of this, it further enriches the storyline of the characters, and shows the sincere emotions and selfless dedication of the "small family" and "everyone".
In order to celebrate the 75th anniversary of the founding of the People's Republic of China, China Film Company plans to launch this important sequel on this year's National Day, and the post-production of the film is nearing completion.
There is also a work that has received a lot of attention.
After the filming of the movie "The Legend of the Condor Heroes: The Great Hero" has begun, meticulous post-production work has begun.
2024 is the 100th anniversary of Jin Yong's birth, and China Film Company also hopes to dedicate this adapted classic to audiences who love martial arts culture and movies at the most suitable time.
Fu Ruoqing made it clear that whether it is the writing stage of the script, or the later film crew visits, to the production of samples and the final editing work, everyone has a high degree of satisfaction with this "Legend of the Condor Heroes". From director Tsui Hark's whimsical creative style to the new generation of actors he has cultivated, it will bring unexpected surprises to the audience:
Xiao Zhan's costume image is really outstanding, and his performance is enough to make everyone fall in love. ”
At present, China Film is in full swing to produce a film that reflects the daily life of the people of Macau to celebrate the 25th anniversary of Macao's return to the motherland. They plan to start filming in April and hope to release it at the end of the year when Macau returns to the motherland, so that viewers can better understand the far-reaching impact of "one country, two systems" on Macau. ”
In terms of technological exploration and production capacity improvement, in-depth attention has been paid to social phenomena.
China Film is committed to promoting the high-quality progress of Chinese films.
In addition to digging deeper into the content, China Film has always been working hard to study the advancement of film technology to improve the production capacity of films. Taking the core projection technology of Cinity as an example, it has entered its fourth stage of development since its inception: "Last year, we launched the first 4K120 LED version of Cinity, which abandons the traditional projection method in favor of a self-illuminating mode and no longer has a screening room. Fu Ruoqing told reporters, "This is an epoch-making innovation that will open a new era of future theaters." In the future, what kind of changes the transformation of projection methods may bring to the entire industry, Fu Ruoqing feels that this is a topic full of infinite possibilities.
Various technological means are also constantly promoting and supporting creative activities.
In another high-profile new work "Only This Green" launched by China Film in 2024, the Cinity high frame rate photography technology is selected:
Our goal is to ensure that every performance and every movement shows the dancers' efforts to interpret the role in a more detailed and precise way. The sound effects and immersion provided by the theater also enhance the viewing experience for the audience. ”
In addition to this, there are others, upcoming films such as Dune 2 and Kung Fu Panda 4, which are also planned to be performed in Cinity High format in cinemas**.
From a technical point of view, this further promotes the goal of China Film "going out and bringing in" to actively promote the exchange of Chinese and foreign film cultures. Through the introduction of foreign film resources, it will not only allow the audience to have a deeper understanding of various cultural backgrounds and appreciate world-class excellent works, but also allow filmmakers to grasp the development trend of the industry more comprehensively, and improve their industrial application and narrative skills.
At this year's National People's Congress and the National People's Congress, Fu Ruoqing put forward two suggestions for in-depth attention to social dynamics from the perspective of the film industry. One is about the development of the film industry, hoping to change the business model of the film through the power of **. One of these targets is to target those who have used film investment to deceive in recent years. He believes that the state's supervision of the film industry should be further strengthened, especially in the film distribution link. We expect to be able to establish more investment channels and platforms to prevent investors from being deceived or deceived; One is to spread a healthy and civilized lifestyle through movies. Another proposal is closely related to the creation of the film "The Genius Translator". Fu Ruoqing hopes to use this film to gain an in-depth understanding of the plight faced by people with bipolar mental disorder, and hopes to help the audience establish a new understanding through the film, so as to truly improve the overall well-being of the family.
The high quality of the film is mainly reflected in two aspects: the first is the content, and the second is the technical level. In order to produce more productions that are popular with the market and loved by audiences, technology needs to rely on the comprehensive development of China's industry, economy and society to promote the progress of the film industry. ”
Fu Ruoqing is convinced that on such a solid foundation, the Chinese film industry will usher in a bright future of high-quality development.
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