On March 1, 2024, BYD once again shook the automotive market with its innovative power, launching the much-anticipated Song Pro DM-i Glory Edition, with an official guide price of only 10From 980,000 yuan to 13Ranging from 980,000 yuan, there are 5 models for consumers to choose from. This strategy not only redefines the values of the A-class SUV market, but also officially announces a new era of "lower electricity than oil" in this market segment, leading a revolution for traditional fuel SUVs.
The electricity is lower than oil, and it is a lore fuel SUV
With the launch of the Song Pro DM-i Honor Edition, the price of an A-segment SUV equipped with DM-i technology has entered 10 for the first timeWithin 980,000 units, the company has achieved the goal of allowing consumers to experience new energy SUVs at a lower cost. This change not only greatly lowers the threshold for users to get started, but also meets the long-term expectations of mainstream home users for low-cost and high-value products.
Last year, the Song PRO DM-i Champion Edition has made the A-class SUV market achieve the same price of gasoline and electricity, and through its unique dimensionality reduction strategy, it has promoted major changes in the market's gasoline-electric structure. In less than a year, the launch of the Song Pro DM-i Glory Edition has added another big general to the Honor Family Bucket, which is not only a subversion of the market, but also a complete breakdown of the fuel SUV market, accelerating the transformation of A-class SUVs from oil to electricity.
Electricity is stronger than oil, and the entry is high
Song Pro DM-i Glory Edition is one era ahead of fuel SUVs in technology, with five advantages of "fast, economical, quiet, smooth and green". Its 000 acceleration is only 79 seconds; Fast charging from 30% to 80% in just 30 minutes; NEDC power consumption is as low as 44l；In the case of full fuel and full charge, the comprehensive range can reach 1090km, and these performance indicators are significantly better than traditional fuel SUVs.
In addition to the breakthrough in performance, the Song Pro DM-i Honor Edition has also been comprehensively upgraded in terms of appearance design and intelligent technology application. The new Black Knight exterior color gives the vehicle more power and dynamics; The upgraded intelligent voice continuous call function of the whole system improves the convenience and interactivity of vehicle use. More importantly, the Song Pro DM-i Glory Edition popularizes high-end configurations to entry-level models, such as 3D panoramic transparent images, adaptive rotating suspension pads, NFC digital keys, etc., the popularity of these high-end configurations, so that consumers can enjoy the luxury experience of high-end models at the entry level.
China's power, universal technology and inclusive users
BYD's ability to launch such a competitive product is inseparable from its deep cultivation and strong vertical integration strength in the field of new energy vehicles. Through the scale effect brought by high sales and the maximum transfer of profits in the parts and components sector, BYD has realized the inclusiveness of technology, so that more consumers can enjoy an economical and comfortable travel experience. This not only demonstrates the strong strength of Made in China, but also reflects BYD's responsibility and responsibility as a Chinese brand in universal technology and inclusiveness.
All in all, the launch of the Song Pro DM-i Honor Edition not only further activates the market increment, accelerates the "oil to electricity" process in the A-class SUV market, but also provides consumers with more high-quality choices. In this era of increasingly mature new energy vehicles, the Song PRO DM-i Glory Edition is undoubtedly a worthy choice of A-class SUV, which not only represents BYD's strength in technology and innovation, but also a beautiful business card that China's intelligent manufacturing shows to the world.