Chinese footballhas been in the spotlight, whileSuper LeagueLeagues are even moreFootballA hot topic for enthusiasts. However, on the occasion of the upcoming new season, a controversy about the new policy of the Football Association has caused quite a stir. 15 sticksSuper LeagueThe team expressed dissatisfaction with the new rules of the Football Association and was even willing to give up the title sponsorship. This scene was jokingly called by many peopleSuper LeagueMaxJokesThe birth of the . Let's walk into this togetherJokesBehind the scenes, see what's going on.
In order to make thatSuper LeagueThe club survived better and the Football Association was restoredSuper LeagueNaming rights for the team. This policy is considered by the outside world to be Song KaixiangSuper LeagueAn important reform introduced by the league. However, the problem lies in the fact that the Football Association was a bit amateurish in formulating this policy, and did not fully consider the actual interests of the clubs, let alone communicate with the clubs adequately. As a result, 15 sticksSuper LeagueTeams have expressed their dissatisfaction with the new policy, and some have even said that they would rather not be a title sponsor than accept the new rules.
Behind this incident is a reflection of some problems in the formulation of policies by the Football Association, which require a more professional team to consider them comprehensively. Although the original intention of the Football Association was to allow the club to be able to generate more income, it ignored itFootballExpertise in operations and marketing. This has led to a series of problems in the implementation of the new policy. 15 sticksSuper LeagueThe team's reaction showedFootballThere are still many complexities in how the industry works, which requires more in-depth thinking and consultation.
Super LeagueAfter the team returned to naming rights, it was not as popular as originally expected. Only one club in Henan Province managed to secure title sponsorship, while the other 15 clubs failed to do so. These include companies such as ShanghaiShenhuaShandong TaishanBeijing Guoanand other veteran teams. So, is this due to the fact that these clubs are really unable to find a title sponsor, or are they unhappy with the new policy of the Football Association and have chosen not to accept sponsorship? The latter scenario may be a better answer to this question.
For 15 sticksSuper LeagueFor the team, refusing title sponsorship is not a rash move. The new rules for the restoration of naming rights make the management rights of the team andBusiness OperationsIt was shocked. By appending the name of the title sponsor to the original name of the team, although it appears to be more commercial on the surface, it creates a huge problem for the club's investors. PlusJerseysThe conflict on multiple sponsors has forced the club to deal with financial interestsBusiness OperationsThere are difficult trade-offs to make. It can be said that there are many deficiencies in the implementation of the new policy of the Football Association, and more thoughtful and meticulous work is needed.
The incident of the new policy of the Football Association being boycotted by 15 teams was revealedChinese footballSome drawbacks in terms of management. A more professional team is needed to participate in the formulation of policies, fully considering the actual situation and interests of the club. FootballThe commercial development of the industry is inseparable from the active participation and joint efforts of all parties. It is hoped that in the future, the Football Association can pay more attention to communication with clubs, formulate policies that are more in line with the actual situation, and promoteChinese footballThe cause continues to develop healthily.