In the food industry, quality is the lifeblood of a business. In the face of the food safety issues that consumers are most concerned about and most worried about, strict standards and measures have been adopted to ensure product quality, safety, freshness and convenience from raw material procurement to product processing, to logistics distribution and store operation.
It is understood that Juewei duck neck has strict quality control of products. From raw material procurement to production and processing, to final product inspection, every link is operated in strict accordance with high standards. They know that only by strictly controlling every detail can the quality and safety of the products be guaranteed.
Juewei duck neck always insists on starting from the source, carries out high standard quality control of raw materials, and selects high-quality suppliers to ensure the freshness and safety of raw materials. At the same time, the quality inspection of the purchased raw materials is carried out to ensure that each raw material meets the high standard requirements of Juewei duck neck. This strict control of raw materials lays a solid foundation for product quality.
The consumption scene of lo-mei is closer to "impulsive consumption", which has little to do with taste differentiation, and it is often the volume + convenience that determines store sales. Therefore, Zhou Heiya first took the route of high lifting, with an average unit price of about 60 yuan, and most of the stores were concentrated in first- and second-tier cities, accounting for nearly 70%, and the stores were mostly located in large shopping malls and transportation hubs.
Relying on the huge passenger flow of supermarkets and railway stations, Zhou Heiya's single store can achieve very high ping efficiency and profit margin. High customer unit price and high gross profit margin are also the core reasons why Zhou Heiya was favored by the capital market in the early stage. In contrast, the ** and site selection of Juewei duck neck are more close to the people: the average unit price is about 30 yuan, and the low-price strategy is adopted, which is the method of "rural areas surrounding cities". Therefore, at the beginning, the duck neck was mainly distributed in.
In third- and fourth-tier cities, most of the locations are located in small street shops, and it has only gradually penetrated into the first and second tiers in the past two years. In particular, with the advantages of upstream factory density and transportation radius, the marginal cost of new stores will be lower and lower.
And gradually form a set of "low threshold to attract franchisees to open stores - form scale advantages - build a first-class chain to reduce the cost of raw materials - further increase profit margins to attract franchisees to open stores" positive cycle. Therefore, Juewei Duck Neck not only surpasses its predecessors in terms of revenue and scale, but also shows stronger resistance to pressure during the black swan event of the epidemic.
In terms of store operation, Juewei Duck Neck implements a unified franchise management model, and conducts strict screening and training for franchisees to ensure that the store image, service, health and other aspects meet the standards and requirements. Juewei Duck Neck also regularly inspects and guides the store and provides some necessary support and assistance. Juewei duck neck also pays attention to communication and feedback with consumers, handles and solves consumer complaints and suggestions in a timely manner, and improves consumer satisfaction and loyalty.
It is precisely because of the strict control of product quality and the continuous pursuit of product innovation that Juewei duck neck has become a leader in the brine food industry. The high standard quality control of Juewei duck neck has brought fresh and delicious products to consumers, and won the trust and love of consumers.