With the rise of online car-hailing, buses in one place have been greatly affected. A large share of the market share of buses has been taken away by online ride-hailing, but it has not been able to regain it. From this phenomenon, we can see a lot of market rules, especially the development laws of Internet enterprises.
When online car-hailing was just emerging, many online car-hailing appeared, behind which was the promotion of Internet capital and the publicity of various platforms. After a period of online car-hailing wars, the dust has settled on the market. After the two major online car-hailing operating companies competed by burning money, they shook hands and made peace. The market share is divided by them, while most of the other small brands of online car-hailing will be eliminated from the market. Online car-hailing is a new thing, challenging traditional buses and traditional taxis. When capital began to invest in online car-hailing, online car-hailing really became popular. People not only install online car-hailing software, but also realize online payment, online satisfaction survey, very fast, very convenient, much better than traditional buses or taxis. However, online car-hailing is also a taxi, so why can't you pick up customers yourself? Because taxis do not have the support of an Internet platform and do not share Internet data in real time, they can only rely on mobile phones to solicit passengers, but they are not necessarily timely and convenient. The bus is even more inconvenient, you can only make people wait, but not wait for people. At the appointed time, people can do online car-hailing or take the bus. However, online car-hailing is cheap and subsidized, which attracts many people to sit.
Online car-hailing is more convenient, and there are mature systems for soliciting, picking, paying, and evaluating, which can provide users with fast services. I even just made an appointment for a taxi on a taxi app, and the agreed car will come immediately. Online car-hailing drivers are not only taxi drivers, but also many private car drivers, just after a test, even if they are online car-hailing drivers, employed by online car-hailing platforms, not only drive their own errands, but also take orders at any time, at any time to obey the call of the online car-hailing platform, as long as they can make money along the way, they can earn money generously. Ride-hailing drivers provide convenience to customers, and customers pay for ride-hailing services. It seems that the two sides benefit, but in fact, it is easy for people to ignore the dominant force behind it. The platform behind it has absolute dominance, which can dominate online car-hailing and customers.
In ride-hailing services, the platform is the biggest winner. The platform integrates all road and satellite monitoring systems, integrates online car-hailing resources and customer resources, and uses big data analysis and intelligent matching, so that passengers can quickly find nearby online car-hailing vehicles, and online car-hailing can also find nearby passengers. Such accurate analysis is inseparable from big data computing and intelligent matching system. It seems to be inconspicuous, but in fact, the online car-hailing platform behind it makes the most money. Online car-hailing drivers have to make money, and passengers enjoy benefits, but the ride** contains the service fee of the online car-hailing platform, and it is terrible to draw a little money for each order. The more ride-hailing cars you have, the more passengers you get, and the farther you travel, the more money the ride-hailing platform makes. The driver just pays hard work, and the money earned is a drop in the bucket of the platform's income, and the platform will take a commission fee for each online car-hailing driver. In this way, the online ride-hailing platform does not produce any goods, does not directly drive to solicit customers, but only provides information distribution and monitoring, and can make a lot of profits. In the end, after the platform becomes bigger and stronger, it will bully customers, squeeze online car-hailing drivers, and eventually make online car-hailing drivers not earn much, and the platform earns more and more.
The same goes for food delivery service platforms, which don't produce any food and don't cook, but they can provide food delivery services. The platform will not end the game in person, but will hire a lot of takeaway brothers to let them deliver food. The platform party provides data entry and exit, but is only responsible for taking orders, and then transferring them to the takeaway brother and taking a commission from them. The platform's set of algorithms is relatively accurate, but it often ignores the limits of the human body's endurance, making the takeaway brother's behavior of delivering food a "speed of life and death". After squeezing to the limit, the takeaway brother is about to run a red light, and even has to run to deliver takeaways. Most of them are relatively young, but they are so squeezed by the platform that they can't turn over. The platform only provides data, but does not personally cook and cook, nor does it personally deliver takeaways, so is this kind of information sharing platform like an online car-hailing platform, slowly becoming a "vampire" of money?
Absolutely. When the platform was just emerging, it would give out coupons for people to grab, and for this reason, it would lose money to do business, with the purpose of attracting many people to come, attracting traffic, and squeezing competitors. When the traffic reaches a certain level, the platform will change its face, and will desperately suppress **, exploit the drivers or takeaway brothers who provide services, and at the same time exploit the restaurant owners who cook and cook. Gradually, the restaurant owner can't do it anymore, and the driver or takeaway brother doesn't want to do it, and there will be a phenomenon of the platform dominating the family. The platform will recruit a new batch of drivers or takeaway brothers, as long as the salary is slightly increased, there is no fear of not being able to recruit people. Due to the continuous "blood sucking" of the platform, the driver service is not very good, the service of the takeaway brother is not very good, the restaurant owner strives to keep costs down, and the quality of the meals provided is not good, which finally makes the market a mess. The service is not very good, the quality of the meals is not very good, the ** is relatively low, but the platform is showing off its might, saying that it is for the sake of consumers, but in fact, it is just because there is too much money extracted.
However, the ride-hailing market has not yet developed to that point, while the food delivery market has already developed to that point. From the development of online car-hailing, it seems that the nature of the Internet platform is just exploitation, but regardless of the level of raw materials and service providers, no matter how they operate, as long as they can bring benefits to the platform, and the platform seems to never be satisfied, and will continue to "suck blood" from the service provider, just like the ancient emperor or ** levy harsh taxes and miscellaneous taxes, "pluck the most goose feathers, listen to the least goose call." "As long as people don't shout, it's okay. Even if someone shouts, just loosen the chains in your hands a little and you can get their forgiveness and continue to operate. This is how the Internet service platform works, and it seems that it will become the ruler of the new era, and it will also become the territory of the new totalitarianism. It is necessary to break the monopoly of the Internet platform, give good treatment to the service providers, and give people good benefits, instead of being used as a second-hand dealer for the Internet platform to siphon out too much money ......