"Germany declares war on Temu, Shein and AliExpress! This news caused a lot of repercussions in the report of the German newspaper "Munich Mercury". The rapid expansion of low-cost Chinese cross-border e-commerce platforms Temu, SHEIN and Aliexpress in Europe has attracted a large number of European consumers with their ultra-low prices and abundant products, which has brought huge competitive pressure to local German companies. Germany** has officially entered "attack mode" and plans to impose stricter supervision on these Chinese e-commerce platforms. In fact, Temu and Shein deliver around 400,000 packages per day to Germany, which, combined with the number in the United States, totals 5,000 tons of cargo per day, an unprecedented volume of shipments that poses a serious challenge for traditional companies.
The rise of Chinese e-commerce platforms Temu, SHEIN and AliExpress in the German market has brought unprecedented challenges to German companies. Traditional enterprises are faced with challenges in many aspects, such as the best chain and market share, and cannot compete with such a large-scale Internet platform. For example, Apple transports up to 1,000 tons of cargo per day, but in the face of the daily traffic volume of Temu and SHEIN, it has begun to compete for cargo space, which directly affects the development space of German enterprises.
Temu, Shein, and AliExpress are known as China's version of Amazon, but they have a different focus. Among them, SHEIN focuses on the fashion field, while TEMU spans various goods such as toys and electronics. All three companies have shown rapid growth and aggressiveness. Germany** is planning to strengthen market surveillance and fully control imported goods to ensure that all **merchants comply with regulatory requirements. Germany** has become more and more hawkish towards these Chinese e-commerce platforms, intending to protect the interests of local companies.
At the same time, with the increase in the influence of Temu, SHEIN and Aliexpress in the German market, some product quality and safety hazards have also begun to surface. The European Toy Industry Association disclosed that 18 of the 19 toys shipped from temu were safety hazards, and none of the products met EU standards. The existence of these problems has led consumers to question the quality of the products on these platforms, and some consumers have complained about problems such as inconsistent colors and sizes of clothes and damaged products.
Some consumers have repeatedly complained on the review portal** that temu items are of poor quality, that they did not receive the goods, or that the items received did not match the description. Buyers reported that some products arrived with inconsistent colors and sizes. In addition, in the test of Temu and SHEIN, it was found that some products were contaminated with harmful substances, which brought health risks to consumers.
E-commerce platforms such as temu also have problems with product safety and legal compliance. For example, some electronic devices purchased from Temu do not have a CE mark, which can lead to potential safety hazards. These safety and legal issues need to be seriously supervised and dealt with by relevant departments to protect the legitimate rights and interests of consumers.
The European Commission is making recommendations to prevent Chinese platforms from profiting from tariff evasion, among other things. The German Consumer Advice Center has issued a warning to consumers to be aware of possible tariff circumvention practices on some Chinese platforms, and European countries are also actively working to prevent this from happening.
Germany is considering removing duty-free allowances for goods under €150 and including platforms as "fictitious importers" to curb this tariff evasion. These measures are aimed at eliminating risk avoidance, such as the distribution of goods, while protecting the interests of local companies and ensuring a level playing field.
The tactics employed by Temu and SHEIN have led to a degree of tariff evasion, while also being controversial in terms of environmental sustainability. Logistics experts pointed out that this business model has an adverse impact on the environment and sustainable development, and should be highly valued and vigilant by all parties.
German companies are facing huge challenges under the competition of Chinese e-commerce platforms, and how to remain invincible in the fierce competition has become an urgent problem to be solved. The European market will face continued changes and adjustments, and the rise of Chinese platforms has changed the traditional market pattern and put forward higher requirements for local enterprises.
Germany and the EU may change their policies to overtax Chinese platforms in order to increase tax revenues. The aim of this initiative is to maintain a competitive environment for local companies, promote fair and orderly development of the market, and inject new impetus into the German economy.
In the face of the impact of China's e-commerce platforms, German companies need to be more innovative and competitive. In the future, the German economy and market will continue to adjust, find a development strategy to adapt to the new situation, and achieve sustained economic growth and stable market development.
The rise of Temu, SHEIN and AliExpress has triggered major adjustments and challenges to the German e-commerce market. Germany** is stepping up market supervision of these Chinese e-commerce platforms to protect the rights and interests of consumers and local businesses. In the future, with the continuous development of the market and the adjustment of policies, Germany and the EU will face more challenges in dealing with China's e-commerce competition, but also usher in more opportunities. How to balance market interests and protect consumer rights and interests will become an important topic for future market development.