The baby who is a blogger must have an understanding of the review mechanism of Xiaohongshu, and the notes of cooperation with the brand must be reviewed by the brand in addition to the official review of Xiaohongshu, sometimes I don't know what happened, the notes have not been reviewed, today I will share with you the reasons and countermeasures for the notes not being reviewed.
First, the style of painting is vulgar
Including vulgar content that is scantily dressed and plays on the sidelines, some bloggers will choose this way in order to get better traffic, but such content will not pass the review.
Second, the content causes discomfort
Especially for some body care products and facial cleansing products, bloggers will choose places with more blemishes, such as acne marks and blackheads, to promote the effect of the product, but these contents will easily be rejected by the platform as uncomfortable content.
3. Exaggeration
1. Exaggerating the efficacy of the product and only introducing the advantages of the product is suspected of touting.
2. Publish grass planting notes but have not actually used the product.
This kind of note release has no real experience, even if it is reviewed, it is difficult to be favored by users, and Xiaohongshu's purpose is to share sincerely, and it has been cracking down on fictitious notes, so bloggers should also avoid this happening.
What to do:First, the first quality
*Note to be original high-definition, can not carry or**network map. Try not to pose for the product, but to shoot the real use effect, compare the scene-based **, to prevent it from being considered false propaganda, the more real **, the easier it is to be included.
Second, the copywriting is positive and healthy
Write more stories of experience, feelings, use details, and personal experience, and write less about product information and ingredients, no exaggerated content, no prohibited words, and sensitive words.
3. Improve the value of content
It needs to be able to bring emotional value or use value to users. Adding tags and topics is a way to increase the weight of notes, and the number of words above 600 words will also be weighted.