Huawei Pocket S2 is selling well, leading the new trend of the folding screen mobile phone market!

Mondo Technology Updated on 2024-03-03

With the continuous development of the smartphone market, folding screen mobile phones, as an emerging product, have gradually attracted the attention and popularity of consumers. Among them, Huawei Pocket S2 has become a popular product in the market with its unique design and innovative technology.

As soon as the Huawei Pocket S2 was released, it achieved hot sales results on both online and offline channels. It is reported that on the day of the first sale, there were long queues outside many Huawei stores, and consumers hoped to get this high-profile new product as soon as possible. The same is true for online channels, where the sales of Huawei Pocket S2 on major e-commerce platforms continue to rise, and once became the top seller in the folding screen mobile phone category. According to data from third-party research institutions, since 2019, China's folding screen mobile phone market has increased by more than 100% year-on-year for four consecutive years. In 2023, China's folding screen mobile phone shipments will reach 7 million units, a year-on-year increase of 1145%。Behind this phenomenal growth, the Huawei Pocket S2 is undoubtedly an important driving force.

The reason why Huawei Pocket S2 can become a hit is not only due to its own brand influence, but also due to the overall development trend of the folding screen mobile phone market. With the advancement of science and technology and the upgrading of consumer demand, folding screen mobile phones have gradually become a bright spot in the market with their novel form and unique user experience. Huawei's performance in the folding screen mobile phone market can be described as very eye-catching. According to iResearch data, Huawei has ranked first in the folding screen market share for four consecutive years, and its share in the domestic folding screen market share in 2023 will reach 503%, in the ultra-high-end folding screen market, Huawei's market share is as high as 656%。These data fully demonstrate Huawei's strong strength and leadership position in the folding screen mobile phone market.

The launch of Huawei Pocket S2 not only further consolidated Huawei's leading position in the folding screen mobile phone market, but also had a big impact on other mobile phone brands. Huawei's market share has steadily increased, which has undoubtedly increased the competitive pressure on other brands. Huawei's Pocket S2 pricing strategy is also one of the key factors for its success in the market. With the Pocket S2, Huawei is targeting the mid-to-high-end market, a pricing strategy that allows the product to reach a wider consumer group and also improves the brand's market competitiveness. In the current market environment, the cycle of user replacement is gradually extended. According to relevant surveys, modern consumers are showing a decreasing trend in the frequency of changing their mobile phones. There are several reasons behind this phenomenon. First of all, with the continuous improvement of mobile phone performance, the old mobile phone in the hands of consumers can still meet daily needs in terms of performance, and there is no need to replace it frequently. Second, the pace of upgrading new technologies is accelerating, and consumers are more inclined to wait for more mature technologies and products to emerge before replacement. In the context of the extended replacement cycle, consumers are more inclined to choose high-end products when choosing new phones. This change in consumer psychology has made folding screen mobile phones the first choice for many consumers. Because the folding screen mobile phone not only has a novel form, but also represents a symbol of high-end technology and quality life. Consumers choose folding screen mobile phones, not only to reduce the frequency and trouble of phone replacement, but also to enjoy the convenience and fun brought by technology. In the folding screen mobile phone market, vertical folding screen and horizontal folding screen coexist, each with a certain market attention and product characteristics. Vertical folding screen mobile phones have been widely welcomed by the market for their portability. According to market research data, more than forty percent of users pay more attention to vertical folding screen mobile phones that are smaller and more convenient to carry after folding. HUAWEI Pocket S2 captures this consumer psychology and meets users' needs for portability with a delicate and compact design. In terms of function, the vertical folding screen mobile phone can provide a similar experience to traditional smartphones in daily use, and at the same time, it can be easily put into a pocket or small bag after folding, bringing great convenience to users. Horizontal folding screen mobile phones have obvious advantages in screen use experience. When unfolded, the horizontal folding screen phone can provide a larger screen area, providing users with a more shocking visual experience.

For users who like to play games or multitask, horizontal folding screen phones can bring a more comfortable and efficient operating experience. Overall, the success of Huawei Pocket S2 is not accidental, it not only conforms to the market development trend and meets consumers' demand for high-end products, but also continues to make breakthroughs in product design and technological innovation, so as to stand out in the fierce market competition and become the popular small fold of the year. With the continuous maturity of folding screen technology and the continuous growth of market demand, Huawei believes that Huawei will continue to maintain its leading position in the field of folding screen mobile phones and bring more innovative products and experiences to users.

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