Entertainment
Topic: The Business and Reputation Behind "Ice Hunting": The Opportunity for Success and the Contradiction of the Audience.
Introduction: Recently, the crime suspense drama "Ice Hunting" starring Zhang Songwen and Yao Anna has become a hot topic, but not because of word-of-mouth praise. Netizens' criticism of the heroine's acting skills and plot logic caused huge waves on social **, however, this low-cost online drama has achieved gratifying results at the commercial level. This article will delve into the business mechanism and audience contradiction behind "Ice Hunting", and analyze the contradiction between the opportunity for success and the audience's feedback.
Synopsis: The story line of "Ice Hunting" revolves around the confrontation between the anti-narcotics police and drug dealers, which is mainly divided into two clues, one is the police chasing the drug dealers, and the other is the process of escape from the high-IQ drug dealers. However, the criticism of netizens mainly focused on the line of the police solving the case, aside from Yao Anna's acting skills, there are obvious loopholes in the plot logic and character design.
Audience reaction: Netizens' criticism of the heroine's acting skills has become the focus of controversy, and the script logic and character design have also been widely "condemned". It is not difficult for the police to solve the case, and the heroine seems to get the script in advance and find the key clues as soon as possible; It's easy to sneak inside a drug dealer undercover, and you won't be suspected of your identity even if you are suspicious。On the contrary, the drug lord Huang Zongwei played by Zhang Songwen is the highlight, which is praised by the audience as the supporting force in the play, and most of the praise on Douban is contributed by Zhang Songwen.
Audience Focus:
Although there is controversy over the overall quality of the series, the audience's attention is more focused on the role of the drug lord played by Zhang Songwen. The character portrayal of Huang Zongwei in the play is full, and the audience even compares it with Gao Qiqiang in "Hurricane", thinking that Zhang Songwen alone supports the whole play. This shows that even in the face of negative word-of-mouth, a great actor can still be the highlight of the series.
Commercial value of the episode:
"Ice Hunting" features low-cost production, director Gao Qunshu revealed that the crew invested less than 40 million, only filmed for 55 days, and the crew's accommodation conditions were quite simple. Despite the negative word-of-mouth reviews, the series quickly became a commercial success after its launch. The popularity value of Tencent is approaching 30,000 and there are 60,000+ comments, ranking among the top in the hot list of various big data platforms. WeChat Index and Related IndicesIt skyrocketed rapidly, and advertising was a bit of a success。This kind of "three-no" low-cost online drama is so popular in the market, which has aroused questions and curiosity in the industry.
Audience interaction: The audience's discussion of "Ice Hunting" is not only limited to word-of-mouth, but also reflects the "social needs" of TV drama products in the Internet era. On social **, netizens discussed the content of the episode through secondary communication, and even negative content spread rapidly。Some scenes in the play, especially the scenes where Yao Anna's acting skills were criticized, were imitated by Douyin netizens, and even launched a challenge of "imitating Yao Anna's acting and finding that it is not good to act", which attracted wider attention.
Director's response:Director Gao Qunshu has responded to the controversy of the drama many times, from denying Huawei's investment and explaining the reason for choosing Yao Anna, to posting a long article explaining the ins and outs of "Ice Hunting", Gao Qunshu acted as the "propaganda committee" of the show, and by actively responding to the controversy, it has aroused waves of attention and heated discussionsThe director's explanation has calmed down some of the controversy to a certain extent, but the problem of word-of-mouth remains
A delicate balance between business and word-of-mouth:
On a comprehensive basis, there is a delicate balance between the commercial success of "Ice Hunting" and the negative word-of-mouth. Factors such as low-cost production, excellent actors, and social interaction have all contributed to the show's success in the market. Although the issue of word-of-mouth needs to be taken seriously, the achievement of commercial value cannot be ignored either. In today's Internet era, the audience's demand for TV dramas is no longer limited to the quality of the plot, but also pays more attention to entertainment and social interaction. The case of Ice Hunt provides an interesting and complex business case for the industry that deserves in-depth study.
Source of business value:
It is worth mentioning that the commercial success of "Ice Hunting" is not accidental. First of all, the low-cost production provides the show with great commercial competitiveness。Director Gao Qunshu revealed that the investment in the play was less than 40 million, it was only filmed for 55 days, and the accommodation conditions of the crew were poor, which is considered a "three-no" production in the field of TV dramas. This low-cost production model not only pays off handsomely commercially, but also provides audiences with a freshness that is different from mainstream productions.
Secondly, a great cast is the key to the success of the series。Although Yao Anna's acting skills were questioned, Zhang Songwen's outstanding performance became the most eye-catching presence in the play. The audience not only spoke highly of Zhang Songwen's acting skills, but his popularity on social ** also contributed a lot to the success of "Ice Hunting". This shows the importance of a good cast to attract audiences and enhance word-of-mouth in the commercial competition of TV dramas.
The diverse needs of the audience:
The success of "Ice Hunting" also reflects the diverse needs of today's audiences for TV dramas. Audiences are no longer just looking for high-quality plots, but also focus on entertainment and social interaction. Discussions on social media are not limited to the quality of the plot, but also include the performance of the characters, the highlights of the episode, and the interesting elements. Viewers share their views on the series through social platforms, participate in discussions, and make the series a part of social entertainment
A new phenomenon in the age of the Internet:
The case of "Ice Hunting" also reflects the new phenomenon of TV drama products in the Internet era. The audience's interaction on social ** has become part of the success of the series, and the audience's interaction has become the driving force for the spread of the series. Some of the scenes in the play were imitated by netizens, and even challenged activities, which further promoted the spread of the series. This new phenomenon taps into audience participation, making the series not just a one-way entertainment product, but a social event.
Strategies for coping with word-of-mouth problems:
Despite the commercial success of Ice Hunt, word-of-mouth issues remain a challenge to address. First of all, the crew can actively participate in the adjustment of word-of-mouth with the help of director Gao Qunshu's positive response。For some controversial episodes and plots, appropriate modifications or interpretations can be made to calm the negative emotions of the audience. Secondly, the crew can use elements with more praise, such as Zhang Songwen's excellent performance, to strengthen the promotion on social **, and guide the audience to pay attention to the highlights of the series, so as to reduce the negative impact of word-of-mouth problems on the series
Conclusion:
To sum up, although "Ice Hunting" is controversial in terms of word-of-mouth, its commercial success provides a case worthy of in-depth study for the industry。Factors such as low-cost production, excellent actors, and audience interaction all contribute to the show's successful business model. The audience's demand for TV dramas has changed in the Internet era, not only pursuing the quality of the plot, but also paying more attention to entertainment and social interaction. For the future production of TV dramas, it is necessary to pay more attention to the diverse needs of the audience and better meet the expectations of the audience with the help of the power of the Internet platform. The success of "Ice Hunting" provides us with a useful inspiration for us to better understand and grasp the development trend of today's TV drama industry.