Since BYD launched the first battle in the year of the dragon in the auto market, in less than half a month, BYD has successively launched the glory version of almost the entire car series such as Qin, Han, Tang, Song, Yuan, etc., forming an overwhelming trend. This round of ** war, BYD is not alone, independent new energy vehicles have followed up, especially Changan and Geely, almost with BYD to achieve God synchronization, the new energy vehicle market segments of the ** was pulled down by 2-30,000 yuan or even more as a whole, China's own brands are rectifying the car market with a round of fierce ** war.
BYD achieved sales of 3 million units last year, becoming the sales champion in China's auto market, and the goal for the new year is greater and more pressure, but BYD has clearly premeditated. "Electricity is lower than oil" has become the simplest and crudest means for BYD to rectify the pattern of the auto market.
On February 19, BYD officially announced that its Qin plus and destroyer 05 launched a new model "Glory Edition", with an official guide price of 7Starting from 980,000 yuan, the cost of buying a car directly breaks through the bottom line of the same level of joint venture fuel vehicles, which can be said to be truly "lower electricity than oil". Taking this as a starting point, the BYD Glory Edition series of models lined up for the market, covering various market segments.
On February 23, the Dolphin Glory Edition was launched, and the official guidance **9980,000 yuan-12980,000 yuan, compared with the old model, the range of the entry-level model has been reduced by about 100 kilometers, but ** has been reduced by 170,000 yuan.
On February 28, the BYD Hantang Glory Edition model was launched, of which the BYD Tang Glory Edition was priced at 1798-21.980,000 yuan, compared with the old champion version of the model **entry** down 30,000 yuan; BYD Han Glory Edition is priced at 1698-24.980,000 yuan, compared with the old champion version of the model, the entry ** has been reduced by 20,000 yuan.
On February 29, BYD Song PLUS Glory Edition and Seal DM-i Glory Edition were listed, of which the official guide price of Song PLUS Glory Edition was 12980,000 yuan-18980,000 yuan, which is 30,000 yuan lower than the entry level of the old champion version model; The official guide price of the Seal DM-i Glory Edition is 14980,000 yuan-21980,000 yuan, which is 1 lower than the entry level of the old Champion Edition model70,000 yuan.
On March 1, Song Pro DM-i was announced to be on the market, and the official guidance** was 10980,000 yuan-13980,000 yuan, which is 20,000 yuan lower than the entry level of the old Champion Edition model. On March 4, the BYD Yuan plus Glory Edition was launched, with an official guide price of 11980,000 yuan-14780,000 yuan, compared with the Champion Edition model, its entry** decreased by 160,000 yuan.
When the BYD Glory Edition models were launched one after another, Changan and Geely, which also hit a new high in sales last year, were not far behind and quickly followed up.
On February 19, on the same day that BYD announced the launch of the Qin PLUS Glory Edition, Changan Qiyuan announced that Qiyuan A05 launched the ** price of 7Starting from 890,000 yuan, the starting price was directly reduced by 10,000 yuan, BYD just refreshed the A-class new energy sedan ** bottom line was instantly refreshed by Changan Qiyuan, and soon after, Changan Automobile launched a 10 billion huge discount consumption season activity, Qiyuan Q05 can enjoy up to 35,000 yuan cash red envelopes, and the starting price is 9 for a limited timeFrom 690,000 yuan.
On March 1, another brand of Changan, Deep Blue Automobile, announced the launch of the Glory Edition model, Deep Blue SL03 Glory Edition for a limited time***12990,000 yuan-13590,000 yuan, dark blue S7 glory version limited time ***13990,000 yuan-14990,000 yuan, the lowest level of medium-sized new energy sedans and medium-sized new energy SUVs.
On the evening of the 20th, Geely Automobile announced the launch of the Emgrand L HIP Longteng Edition model, with a total of two 100-kilometer pure electric endurance version models, and the official guidance ** is 898-9.980,000 yuan. Prior to that, the starting price of the 2024 Emgrand L HIP Champion Edition model is $10980,000 yuan, if you carefully compare the configuration list of the old model and **, you can find that the configuration has almost not changed, which is equivalent to a direct official drop of 20,000 yuan.
On February 27, the all-new ZEEKR 001 was launched, and the prices of the four models were 2690,000 yuan, 2990,000 yuan, 3290,000 yuan. Compared with the previous generation model, the threshold of the new ZEEKR 001 has been lowered by 310,000 yuan. What's more, this time, in addition to the appearance fine-tuning, the new car has ushered in a huge upgrade in terms of configuration.
On March 2, Geely Galaxy L6 L7 Dragon Edition was listed, of which, the ** of the Galaxy L6 Dragon Edition was 10380,000 yuan-11580,000 yuan, the entry model was lowered by 1 compared with the old model20,000 yuan; The ** of the Galaxy L7 Dragon Edition is 12570,000 yuan-16970,000 yuan, the entry model has been lowered by about 1 compared with the old model30,000 yuan.
This is not only the mutual wrestling between Chinese new energy vehicle companies, but also the key battle for Chinese brands to squeeze joint venture fuel vehicles with the advantages of new energy vehicles and reshape the market structure. BYD, Chang'an, Geely basically completed the layout of the brand, technology and products last year, and this round of ** war can only be said to be the beginning of the general offensive.