A rumor that Wahaha lost 20 billion, who is behind the scenes? 13 years ago, have you ever heard such an Internet news, Wahaha Nutrition Express became *** after drying, what time did the Nutrition Express Line sell from 400 million bottles per year to 1500 million? Immediately afterwards, there was another piece of news that the Crooked Wahaha ad should contain toxins, and the fake news that needed to be recalled urgently was rampant on Weibo and Moments. Although Wahaha officials have refuted the rumors many times, they still can't keep up with the speed at which the rumors spread virally.
Subsequently, ** found out the truth, a small number of rumor-mongers were in China, but most of the accounts were from abroad. Although Wahaha sent the rumor-mongers to court, the brand's reputation is irretrievable. On the eve of the rumor incident, it was the highlight moment of Wahaha, the sales of AD calcium milk, mineral water, and eight-treasure porridge were stable, and there were two popular models of Nutrition Express and Shuang Crooked, and sales went all the way up, and in the food and beverage industry, Wahaha Group became a veritable boss in China, and also successfully ranked among the top five in the world. It was during this period that Zong Qinghou topped the list of China's richest people. A foreign-funded enterprise saw Wahaha's energy, and after finding Zong Qing many times, he hoped to acquire the Wahaha brand, but after being rejected, an online rumor incident was staged, which spread rapidly with lightning speed. In addition to Wahaha, which other Chinese companies are hurt by Internet rumors? Take stock of those domestic products that have been knocked down by rumors!
First place Lotus MSG. At its peak, Lotus, the world's largest producer of monosodium glutamate, fed a city, and was the envy of foreign companies entering the Chinese condiment market. 2,000 years later, a fake news of delicate cancer hair loss spread quickly, and the sales of traditional monosodium glutamate plummeted.
The second place is Yu Meijing, a little girl with a tilted head and cheeks. Yu Meijing's trademark is deeply rooted in the hearts of the people and has accompanied the growth of two generations. From 1997 to 2,000, in just three years, Yu Meijing's rapid development attracted the attention of foreign capital, and olive branches were frequently extended, but Zhang Jinkui, the person in charge, refused verbally. There is a portrait of *** in his office, and he said that the brand must not be sold to foreigners. Soon after, I don't know where a rumor came out that Yu Meijing would turn black if she wiped her face. At the same time, brands such as Johnson & Johnson of the United States poured into China, and the prosperity of Yu Meijing came to an end. There are also Chundu ham sausages, Wahaha, Nutrition Express, Magician Crispy Noodles, Vitality 28 laundry detergent and so on. In the early stage of the rumors, there were foreign acquisitions. Shopping malls are like battlefields, defeating rumors, revitalizing their strength, and the rise of domestic products still has a long way to go.