According to the latest report of Aowei Cloud Network (**c), although China's home appliance market has increased this year, the pace of home appliance retail repair still lags behind the overall retail consumer market.
Moreover, with the changes in market development, the focus of consumer demand has shifted from the simple pursuit of cost performance to the demand for quality improvement that attaches equal importance to emotional value and technological connotation.
With its ability to accurately grasp the concept of high-end consumption, the high-end home furnishing channel resonates with the deep-seated needs of users, and provides professional design services, integrated solution provision, high-quality brand integration and personalized customization and other services to occupy a certain market share of home appliances.
In the face of the upgrading of consumer demand, how should bosses deal with the set of home appliances services? The following four points are crucial.
1. Insight into the market and adjustment of purchase strategy.
Combined with the merger of villages and towns led by the first, new housing resettlement and other projects, the rural population to the county market has become the general trend of the sinking market, coupled with the fourth meeting of the ** financial committee once again emphasized the promotion of consumer goods trade-in, the future of the urban and rural household appliances market trend is very good.
Taking air conditioning products as an example, according to the production monitoring data of Aowei Cloud Network (**c), the total production schedule of household air conditioners in March 2024 is 203200,000 units, a year-on-year increase of 216%；Among them, domestic sales are scheduled for 108800,000 units, a year-on-year increase of 176%；Export production is scheduled to be 94400,000 units, a year-on-year increase of 265%。
Judging from the data, the peak season of the market is about to come out, combined with the macro consumption trend during the Spring Festival and the recent market performance of the air conditioning industry, the answer seems to be yes.
As a boss, we need to have an in-depth understanding of the market in order to accurately grasp business opportunities and better adjust our purchasing strategy!
2. Analyze the needs, be familiar with the products, and accurately sell.
In addition to insight into the market, bosses need to have an in-depth understanding of the new needs of consumers, according to Aowei cloud network data, "housekeeping assistants" such as: kitchen appliances**, dishwashers, sweeping robots and other new products are deeply loved by consumers, and sales have increased significantly year-on-year.
For the "new" things on the market, the bosses need to be fully familiar, and now large enterprises are emphasizing the characteristics of products such as "energy saving, intelligence, environmental protection, health and comfort", as well as voice intelligence, APP remote control, air purification, silence, negative ion technology and other new research and development, new technologies, and new concepts.
Although the bosses are very good at finding goods and bargaining, there may not be many channels for the system to understand these innovative information.
Therefore, bosses should make good use of the tools around them to understand good products and understand consumer needs. Only by knowing the needs of consumers and understanding the uniqueness of their own products can they be more targeted to sell to customers with different positioning.
3. Make good use of channels and promote online.
In terms of promotion, many bosses still sell products to people at the "doorstep", and this traditional sales channel is difficult to break through the dilemma of low sales. Of course, there are also many bosses who try to enter a certain east treasure platform to expand sales, but the operating costs are high and the operation is complicated, and in the end there is no effect.
Therefore, if bosses want to do a large appliance business, they must choose a suitable e-commerce platform, light operation, low cost, sell goods online, and make money by sharing with their fingers. In this way, the bosses don't have to shout, they don't have to work hard, and quadrupling the annual revenue is only a small goal.
Fourth, rational operation and cost reduction.
Reducing costs is a constant concern for bosses. In the sinking market, many bosses are often "troubled" by problems such as poor procurement and sales, complicated supply, high price, and difficult after-sales, so it is very important to find a stable supply and suitable source channel for home appliances.
In order to solve these pain points, Huimaimai has cooperated with 200+ home appliance brands and provided tens of millions of high-quality and low-cost supplies for 80,000+ member bosses. The professional team of the platform collects and purchases, with sufficient supply and large profit margins.
In addition, the function of Hui Xiaodian has been completely upgraded, and it will return strongly this year, providing bosses with the function of one-click listing of their own goods, not only to buy and stock up, but also to share goods to sell to other customers, so as to realize the sale of goods across the country, and save a lot of logistics costs. At the same time, we also have professional guidance services to solve problems for bosses in one stop.
With the promotion of the first, the trend of the home appliance market will only get better and better, as long as the bosses make good use of tools and respond flexibly, they can still stabilize their positions in the fierce market competition and welcome the new spring of the home appliance industry.