I have to say that our experts have a strong ability to make words.
"Consumption shifted left",Keywords of the Year 2023!
They explained that the consumption shift to the left refers to the consumer's pursuit of lower ** on the premise of not degrading quality, that is, to buy the same social value with less money.
In 2023, there is an influx of young peopleOnline and offline brand discount storesphenomenon is believed to be"Consumption shifted left",Representative phenomenon!
In the past, no one visited the outlet at all!
1. Outlets are generally located in the suburbs, which is too far away.
2. I've bought all the brands, and I don't need to discount anything!
This is also a major reason why the outlet model has been tepid in China over the years.
However, in recent years, the wind has changed!
Throughout 2023, Ole's revenue will reach 160 billion, and Ole's online Vipshop clothing and shoes category will increase by more than 24%.
can find a place in the cracks of Tmall Jingdong, and can grow strongly, Vipshop is really good!
Attentive netizens will find that throughout 2023!
Whatever it is. Five.
First, it is still the National Day, and even the Spring Festival, almost all industries are relatively sluggish, but the tourism industry has increased significantly, and the number of tourists has increased significantly.
Some people think that it is the weakening of consumption power, is it true that everyone has no money???
Not reallyIt's that everyone is more rationalPeople's pursuit of cost performance is changing the trend of domestic consumption!
1. There must be some people who say that people have no money, and I think the main reason is that consumers are becoming more and more rational!
2. In the past, slapping the face and filling the fat man was more affordable than face, and after seeing the world, it was more affordable. This is the maturity of the consumer.
3. I used to visit Tmall Jingdong, but now Pinduoduo is not fragrant?
4. To put it bluntly, the people are still poor, and they are pessimistic about future expectations, so they can save it.
5. It is a consumption downgrade, nothing else. The people have no money in their hands, and the merchants are trying to survive by reducing the allocation and price reduction.
6. I feel that apart from me, you are not bad for money!
7. What is so reasonable, isn't it that it is easy to earn and spend refreshmently, and it is difficult to spend carefully, such a thing!
8. It's not that you can't afford the original price product, but the discount product"More cost-effective"!
After reading so many comments, it can be summed up as one problem"I'm poor"!
But, everyone says they don't have any moneyThe scenic spot is crowded with people, Ole is also crowded with people, and the streets are full of Mercedes-Benz, BMW, and Audi! These aren't fakes, are they?
Is everyone really poor?
It's better to save all the money!
Can anyone tell me? Who is poor?
It can't be just me, right?