Ladies and gentlemen, today let's talk about the peerless martial arts in the e-commerce of cross-border independent stations. Let's take a look at the advantages and challenges of cross-border independent station building from the perspective of martial arts hegemony, cross-border independent station is like a self-created sect, with the advantage of being unique in the world, and we must also face the challenges of major formations!
Advantages: Independent sects
JianghuThe five great miracles
"The Great Shift".
The degree of freedom is boundless
The establishment of a cross-border independent station is like a self-supporting portal, and the head can deploy martial arts moves at will, from the best layout to product display, to marketing strategy, everything is in your mind, not bound by any platform rules. It's like being alone and seeking defeat, the swordsmanship is as you like, and no one is invincible!
"Yijin Sutra".
The brand internal force cultivation
The independent station is the practice room of its own brand, and through the well-built brand image, let the world see your unique signboard. It is no longer submerged in the thousands of shops on the platform, but just like the famous and decent family when Huashan discussed the sword, it is famous.
"Jiuyang True Scripture".
The data is self-refining
In the independent station, all user information and transaction data are controlled by the boss himself, so there is no need to worry about being stolen by others. With the help of these valuable data resources, they can be absorbed and transformed into powerful market insights like Zhang Wuji, and achieve the pinnacle of personalized marketing.
"Sucking Stars**".
cost control
Although the independent station needs to invest a little gold and silver when it is first built, in the long run, it eliminates many platform fees and other expenses, which is equivalent to saving money to buy a panacea when walking in the rivers and lakes. These savings can be used to develop better products and services and improve our own capabilities.
"Getaway".
Flexible operational tactics
The way of independent station operation is ever-changing, and the strategy can be adjusted at any time according to market changes. Just as Linghu Chong's original Dugu Nine Swords, different ways of dealing with different opponents can be used for a limited time, and they can be sold for a limited time, in short, they are not tired of deception and win by surprise!
Challenge: Brave e-commerce
Four levels of the labyrinth
"Eighteen Palms of the Dragon".
The difficulty of obtaining traffic
Compared with the huge traffic brought by the e-commerce platform, the independent station is more like attracting chivalrous visitors in the wilderness. To accumulate popularity from scratch, just like Guo Jing's hard practice of the eighteen palms of the dragon, he needs to accumulate practical experience day after day in order to attract heroes from all over the world.
"Six-Vein Divine Sword".
trust building
Consumers often have a natural sense of trust in third-party platforms, while independent stations need to gradually win reputation through honest management and high-quality services. This is like Duan Yu's time and spirit when he first learned the Six Veins Divine Sword, and only with perseverance can he finally and stably output credibility energy.
"Dugu Nine Swords".
technical operation and maintenance threshold
The operation of the independent station involves many technical issues such as server maintenance, development, and payment system docking, which is like teaching Dugu Nine Swords to the wind and clear air, if it is not for a deep internal foundation, it is difficult to control. Merchants must find the right helpers or develop relevant skills to be able to deal with them.
"Life and Death Charm".
compliance risks
Cross-border** involves the laws and regulations of various countries, and independent station merchants must be familiar with and strictly abide by various laws and regulations, otherwise they may accidentally touch the red line and suffer from the doom of banning or fines. Therefore, familiarizing yourself with the "E-commerce Code" and distinguishing between right and wrong is a necessary survival rule for the head of an independent station.
To sum up, although cross-border independent stations are facing many challenges, the brand autonomy, data control and flexible operation model brought by them have undoubtedly added more exciting chapters to the e-commerce industry. As long as all the heads of the company are ambitious and unswerving, they will be able to create their own hegemony in the vast world of cross-border e-commerce and achieve a generation of e-commerce masters!
PS: Let's talk about cross-border independent stations tomorrow
The difference with platform e-commerce.
Stay tuned!