tubesZeng Guofan, as a man of the hour in modern China who reversed the current situation, rectified the political style, advocated learning from the West, and started the "Tongzhi Zhongxing", whose achievements no one can emulate, and his writings and ideas have a far-reaching influence.
We read Zeng Guofan and learn the essence of Zeng Guofan's family motto. Its thoughts, its wisdom, and its management experience are worthy of learning and research from every one of us, every industry, and every entrepreneur.
For example, Tsang's experience in educating children inspires us on how to cultivate a century-old enterprise. It is rare for Chinese enterprises to have a history of more than 100 years, and their rise and fall are also sudden. It is touching why a Zeng family has been able to prosper for a hundred years.
This article is excerpted through the "Zeng Guofan's family mottoThe basic interpretation of the thinking mode and behavioral characteristics of the five essence viewpoints reflects some management elements that modern enterprises should learn from.
Self-cultivation - strategic positioning
Zeng Guofan taught children how to become a cultivated person, and must first cultivate themselves and cultivate their minds.
To be a person can not deceive oneself, know how to distinguish between good and evil, treat others sincerely, do things with peace of mind, and do not do things that are ashamed, in order to feel happy, peaceful, and have a peaceful state of mind. Only with a peaceful state of mind can we face all things and people in the world with the most authentic face.
To be a man must have his own principles, do not believe in words, do not exaggerate, no matter what he is, if he is not sure, do not say, if he is not able to reach his ability, he must not make a promise casually, once he has promised, no matter what method is used, he must try his best to do it.
As long as you do your best, your friends will see that even if you don't finish it, the other person will not think that you are a person who does not match your words and deeds.
When Zeng Guofan was running the "Zeng Family Group Training", it was also after the "Group Training Home" was opened across the country. Under the management of Zeng Guofan, the "Zeng family group training" came to the top, and developed the team into a Hunan army stronger than the Qing army.
Zeng Guofan developed the cultivation of children and the "Zeng family group training" into the idea of the Hunan army. In the same realm, the mountaineer sees its distance, and the city rider sees its expansiveness, and this "smart" statement also makes modern enterprises learn from:
As today's enterprise, if you don't know how to manage the art of combining rigidity and softness, and make good use of the strategy of seeking strength, innovation and change in stability, and have a little progress and development, you will be hot-headed, blindly expand, and finally backfire. If an enterprise wants to become stronger and bigger, it is not only necessary to cultivate itself, but also to have an accurate strategic positioning, in the face of the same situation, we must sit and see the far-reaching, only the people who climb the mountain can see its profoundness, and only the people who climb the city wall can feel its emptiness, which is the so-called "high-minded".
For modern enterprises, this is a long-term strategic positioning, which is worthy of our entrepreneurs' experience and learning.
Generally, a new enterprise is created on the basis of someone else's existing foundation. How to target? How is it different from the existing enterprises? It is the key to the survival of enterprises.
Rigidity and softness - to be stable and strong
Zeng Guofan's family motto proposed: The way of heaven and earth, rigid and soft are used interchangeably, not wasted, too soft is beautiful, too rigid is broken. In other words, the rule between heaven and earth lies in the combination of rigidity and softness, and one side cannot be abandoned, too soft will have no strength, and too rigid will be easy to break.
Zeng Guofan thinksOnly by first being self-reliant and self-reliant to stabilize one's position, and then with a broad mind and forbearance temperament, can we achieve great things.
When the training of the new army was not well trained, although Emperor Xianfeng ordered three times to go out of the mountains to fight, Zeng Guofan made good use of the combination of rigidity and softness, and rejected the emperor's holy decree with a kind spirit.
Zeng Guofan, whether it was running the "Zeng Family Group Training" or leading the troops to fight, he never took shortcuts, always grasped the basics, and practiced the basic skills vigorously. From the beginning of its establishment, in order to stabilize the team, the Hunan Army founded by Zeng Guofan boldly carried out institutional reform and innovation, and the employees were changed from a hereditary system to a recruitment system, and salaries were not paid by the Daqing Group, but operated independently.
In this way, it completely got rid of its dependence on the Daqing Group in terms of property rights and personnel, and truly established a modern enterprise system that separates government from enterprises, has clear property rights, has clear responsibilities and rights, and has scientific management.
When fighting, every battle is fought steadily and steadily, that is, a quick battle, but also a steady fight, even a surprise attack, but also a steady attack. Later, Cai Yi trained the New Army, and Chiang Kai-shek ruled Whampoa, all of whom particularly admired this point.
As today's enterprise, if you don't know how to manage the art of combining rigidity and softness, and make good use of the strategy of seeking strength, innovation and change in stability, and have a little progress and development, you will be hot-headed, blindly expand, and finally backfire.
Everyone wants to make the enterprise bigger and stronger, and if you rush to make progress, you may lose the battle at hand.
Employing people and teaching diligently - carefully cultivating talents
Classics are classics
As a leader, Zeng must attach importance to the cultivation of talents and must establish a scientific training mechanism, in this regard, Zeng Guofan is even more hands-on and tireless, and his staff and protégés are all deeply admired by this.
Zeng Guofan summarized the methods of cultivating talents into three main points:Reading, experience, teaching by word and deed.
For today's enterprises, the methods of cultivating talents can be said to be nothing more than reading: reading (training), experience (job training), and teaching by word and deed (the role model of leaders).
One of the purposes of Zeng Guofan's attention to his own cultivation is to hope to take himself as an example and achieve the purpose of "transferring customs", so he pays attention everywhere and loses no time in educating his subordinates.
Zeng Guofan paid attention to the training of talents, and in many training classes, Zeng Guofan personally gave lectures, taught by word and deed, talked about business, spirit, and sentiment, and worked hard to make his subordinates become high-level talents with both ability and political integrity.
In stark contrast to Zeng's emphasis on talent cultivation as their own responsibility, many business leaders are now extremely indifferent to this, although they can also recognize the role of talents, but when it comes to cultivating talents, most companies directly choose to dig into the corner.
As everyone knows, this is the taboo of doing a big business. Countless cases in ancient and modern times, both at home and abroad, all show that:A key factor in the success of a successful leader, a successful enterprise, or an organization is based on cultivating its own talents.
Zeng's diligent education to cultivate and use talents provides the following inspiration for modern enterprises:
1. Enterprises should first employ people with scientific human resources processes and procedures; 2. The employment of key positions should explore their aspirations, observe their appearance, estimate their strength, and then use them appropriately;This is even more evident from the remarks of well-known Chinese and foreign enterprises or entrepreneurs on personnel training, Liu Chuanzhi said: "Small companies do things, large companies do things, and talent is the most profitable commodity." “3. When there are suitable talents, they should be reused.
Konosuke Matsushita said: "Panasonic mainly produces talents, but it is incidental to the production of household appliances. Enterprises that can manage good talents are the ultimate winners. ”
To govern the family - casting team
A very important point in the inheritance of Zeng Guofan's family style emphasizes the family motto of "governing the family with harmony, being diligent in running the family, giving full play to its strengths, and establishing prestige".
He believes that no matter what, as a parent, take the lead in doing it, you ask your child, you must do it yourself, as the governor of Liangjiang, he always finds time to accompany the child, educate the child, although he will not know what the child is interested in, even if he invites a teacher, he must learn.
Accompanying, understanding, communicating, understanding, establishing prestige, giving full play to their respective strengths, such a family and beauty and unity, no worries about any difficulties and challenges.
Zeng Guofan introduced the family motto through the practice of officialdom, and then infected his daily leadership and management with the family motto.
Inspire talents all over the world with personal brand personality charm and beliefs, attract talents with education and training, and attract talents with education and training, and incentive policies, creating "the first shogunate of China" and "the world's talents, all into the former curtain".
At the beginning of the establishment of Xiangjun Group Company, Zeng Guofan served as the deputy general manager of the human resources department of Daqing Company, as well as the reputation of loving talents and knowing people well, so it established a good employer brand.
The world's talents have defected to Zeng Guofan's tent, gearing up to do a great cause. For a time, Zeng Guofan's consulting agency was full of friends and talents.
According to statistics, Zeng Guofan's advisory group actually has more than 400 talents. By the time of Zeng Guofan's death, there were 22 people who held official positions above the vice president of the business department, and more than 20 people who held the position of president or above in various branches.
How to cultivate a disciplined team, Zeng Guofan's principles for governing the army were: "Winning the hearts of the people with soldiers is the first priority", "Leading soldiers is like a father and brother leading his children", and "Loving the people is the first priority in governing the army".
Zeng Guofan has done more far-reaching than many of our entrepreneurs:To run a business and run a business, it is not only necessary to gather talents, but more importantly, it is necessary to have the charm of the leaders in the team and establish a personal brand, and the efficiency of the team is based on understanding, communication, harmony and each has its own strengths.
Wisdom and flexibility - do not be surprised when things change
Zeng Guofan's family motto said: A gentleman is not afraid of great difficulties, and he treats the white blade as if there is nothing. That is to say, a gentleman is never afraid in the face of great difficulties, and when he sees the shining blade in front of him, it is as if he did not see it.
Everyone knows very well that the legal system of the Daqing Group is not very sound, and the degree of marketization is relatively low, so the shopping malls and officialdom are always entangled and inseparable. In this way, it is imperative to mediate between departments at all levels in the Qing Dynasty and implement a super public relations strategy.
In the face of the current situation of serious internal dumping, if Xiangjun Group Company wants to be invincible, it must have big backers. Later, the actual supreme leader, the Empress Dowager Cixi, also trusted Zeng Guofan, which cleared the way for the success of the Hunan military group.
Of course, due to the conflict of interests and concepts, coupled with Zeng Guofan's bold reform and innovation of the traditional system, obstacles from within the Qing Dynasty were inevitable.
Zeng Guofan thinksIn the face of this complex environment, those who do great things must be good at dealing with chaos。The basic points of dealing with chaos are as follows:
1. Be good at making different responses according to different situations, not sticking to the rules, but using your own wisdom flexibly to solve problems according to the changes in the actual situation. 2. It is necessary to jump out of the fixed mode of thinking methods, give full play to people's subjective initiative, look at problems in an all-round way, and not be afraid of sudden changes.For today's enterprises, when they encounter crisis events or thorny problems that cannot be solved for a while, they also need and learn from Tsang's public relations strategy.3. We must not be alarmed by changes, do not panic when facing chaos, and have perseverance, determination, and courage to deal with chaos, and we must not be soft-hearted.
4. We should pay more attention to summarizing and analyzing, and make corresponding preparations before the chaos occurs, so as not to come to an end and not know how to deal with it, so that we will put ourselves in a passive situation.
5. In the face of chaos, we should actively look for ways to deal with chaos, and we should not panic and have no basis to follow.
The most important function is to make the most timely and correct decisions in the face of unexpected events. Because the right decision is the right thinking, and the right thinking must be premised on a calm state of mind.
Looking at the past and the present, many high-ranking officials and nobles have been very popular, but due to the improper family style and strict family education, the good times often do not last long, like a flash in the pan. Countless lessons throughout the ages have been shocking.
However, many descendants of the Zeng Guofan family adhered to the ancestral teachings, and everyone worked hard and self-reliantly. The "classics" created by one generation have not only gained inspiration for our modern people, but also provided guidance and reference for modern business managers!