Recently, Nongfu Spring's Oriental Leaf Packaging has aroused heated discussions among netizens. March 7, topicalNongfu Spring customer service responds to Oriental Leaf Packagingonce rushed to the top of the hot search.
In this regard, according to China-Singapore Jingwei news, Nongfu Spring customer service responded to reporters at noon on the 7thThe architectural motifs on the labels of green tea products are artistic creations based on the architectural images of Chinese temples.
In addition, the customer service also said,Oriental Leaf Original Tea Drink Green Tea Product Label Identification Text "In 1267 AD, the Japanese monk Nanpu Shaoming practiced Buddhism and tea in Jingshan Temple, and brought steamed green tea to the east, from which Japanese matcha originated", which is described and demonstrated in a number of literatures, the content is true and the source is clear, aiming to show the influence of Chinese tea and tea culture on the world, and show national self-confidence.
Screenshot of Nongfu Spring Jingdong***.
Recently, Nongfu Spring (9633HK, share price 4195 Hong Kong dollars, market capitalization 4717HK$8.9 billion) share price** also attracted attention. As of press time on March 7,Nongfu Spring's share price has accumulated **5% in five trading days, and its market value has fallen from HK$499.3 billion to HK$471.8 billion, and its market value has shrunk by 27.5 billion Hong Kong dollars (about 23.2 billion yuan).
According to a report by Nanfang, on March 6, the staff of Nongfu Spring Investor told reportersStock price fluctuations belong to the normal adjustment of the capital market, for online public opinion, I believe that rational consumers can judge right and wrong for themselves, and what the company can do is to do a good job in performance.
According to the International Financial News, ** originated from a netizen who discovered that a wreath sent by Zhong Sui, the founder of Nongfu Spring, appeared at the memorial service of Zong Qinghou, and then the business origins and disputes between the two entrepreneurs in their early years were dug up one after another.
It has been mentioned that Zhong was a Wahaha businessman in Hainan in his early years, and was fired for reselling goods, and after obtaining the "first pot of gold", he turned to Nongfu Spring Company by himself; In addition, it was mentioned that the success of Nongfu Spring was by slandering the old owner, when Zhong said that there was almost no substance in pure water, which was not good for people's health, and instead created the concept of mineral water containing trace elements and vigorously promoted it, which caused a serious blow to the pure water market dominated by Wahaha, with the advertising slogan of "nature's porter", Nongfu Spring quickly occupied the drinking water market, and Zhong Sui became the richest man in China.
*So far, netizen messages on social platforms saying "don't drink Nongfu Spring in the future" can be seen everywhere, and the scope of boycott has been expanded to products such as Oriental leaves, tea, and screams; Some supermarket owners said that they would remove all Nongfu Spring products from the shelves in the future and support Wahaha instead; Some netizens even called it "The Farmer and the Snake".
On the evening of March 3, Nongfu Spring's official Weibo released the article "Zhong Sui: Three Things with Zong Lao", in which Zhong Sui, the founder of Nongfu Spring, told that the cloth business was the "first pot of gold" from his business, rather than the Internet rumored that "the first entrepreneurial income came from Wahaha"; He never received a salary in Wahaha, let alone was fired for rushing goods; Regarding the dispute between natural water and pure water, Nongfu Spring and Wahaha had a lawsuit against each other, but in the end they shook hands and made peace. Zhong said in the article: "Zong Lao has always been an entrepreneur I respect. He and I were mentors and friends, and of course, competitors to each other. At the end of the article, Zhong hoped that the majority of netizens would express their remembrance of the patriarch, and at the same time, they would not be led by individual self-leaders or big Vs.
On March 6, Zong Fuli, vice chairman of China Beverage Industry Association and general manager of Wahaha Group, attended the annual meeting of China Beverage Industry Association in Shanghai, which was Zong Fuli's first public appearance since the death of her father. In her speech at the conference, Zong Fuli analyzed the new environment, new trends, new momentum and new vision of China's beverage industry.
At the meeting, Zong Fuli also shared a small discovery: Recently, on social platforms, a comment with a high number of likes posted various Wahaha cards that she collected when she was a child, saying that these cards were the source of happiness in childhood, which resonated with many netizens. She was both moved and gratified by this, and also pondered, "Why can the 37-year-old Wahaha evoke everyone's childhood memories?" And this memory is still alive today? ”
She believes that the secret is to integrate the "drumbeat" of corporate growth into the rhythm of the development of China's beverage industry, and continue to realize the resonance between brands and consumers.
In the past 2023, China's beverage industry has been steadily improving. In Zong Fuli's view, what is inseparable behind this is the "good" heart of an enterprise: to do better than in the past, to do better than peers, and to do better than consumer expectations, which is a benign "involution".
As the best person in Wahaha, at this annual meeting, Zong Fuli humbly said that she is not only a "veteran" who has been groping in the industry for 20 years, but also a "new general" who has taken over the "baton" of enterprise management.
Recently, after the death of Wahaha founder Zong Qinghou due to illness, the sales of some of the company's products skyrocketed. According to ** report, the reporter recently visited some offline stores and inquired about major e-commerce platforms and learned that the Wahaha series products on some e-commerce platforms have been sold out, and some stores have changed to pre-sale, and they will be shipped after about 1 month at the latest.
On March 1, the official announcement of the Wahaha Douyin platform said that it has received countless care and support from everyone recently, and the number of store orders has increased significantly, and the company has arranged more colleagues to pack and ship. Wahaha apologizes for not being able to give you a better service experience, and also recommends that you consume rationally and buy on demand.
On March 3rd, Douyin Wahaha Douyin official *** showed that many series of Wahaha products have been sold out, Wahaha pure water has been changed to pre-sale, the system shows that it will be shipped on April 2 at the latest, almost 1 month, 24 bottles of AD calcium milk have been sold out, and the other 20 bottles of packaging will take 15 days to be shipped, according to customer service, mainly because they are out of stock.
Screenshot of Wahaha's self-operated store on JD.com.
Wahaha's JD.com self-operated stores are also similarly sold out. On March 7, it was seen on the platform that mineral water, 100g AD calcium milk, nutrition express and other products were out of stock in Sichuan.
—**Daily Economic News Comprehensive First Finance, Southern *** International Financial News, Sino-Singapore Jingwei Editor: Miao Yaxiang Review: Hua Lijuan.