Recently, I heard a very interesting saying that expensive things have no disadvantages except being expensive; Cheap things, except for being cheap, have no other drawbacks. This sentence made me think deeply, but the reality is even more cruel. Not only are cheap things coming out frequently, but even expensive things are frequently collapsing in terms of reputation and reputation. Therefore, we can not only rely on sharp eyes when shopping, but also take into account the best factors. Generally speaking, the more expensive the product, the better the quality, the higher the safety, and the more comfortable the taste. This statement only applies to some commodities, especially those unsalable agricultural products with excellent fruit shape and quality. The most typical example is cabbage. At present, a large number of cabbage is pouring into the domestic consumer market, and the purchase of wholesale is sharp, and the bearish atmosphere is strong. After the new season cabbage is on the market, it is even more, and the wholesale price in the market is only 02-0.3 yuan, the purchase price of the main producing areas fell to 008-0.1 yuan, which has really become the "price of cabbage". The main reasons for this are increased production, high temperatures and sluggish consumption.
Chinese cabbage is one of the common vegetables in China, which can adapt to the complex natural environment, has strong resistance to diseases and pests, and has a huge consumer group. As a result, the planting area is increasing year by year. This year's new season cabbage did not encounter major natural disasters during the growth process, the growth was good, the yield increased by 3 percent, and the highest yield per mu could reach 13-1.40,000 catties.
Due to the higher temperatures in the northern region, the market date of cabbage has been delayed. This led to the staggered time of its encounter with southern cabbage, resulting in a surge in the number of ** and a lack of purchasing power, which made ** continue to be sluggish.
Finally, weak consumption is also one of the reasons for cabbage. In the past, due to the backward planting, storage and transportation technology, cabbage became the object of people's scramble to buy in the deep winter. Now, fresh vegetables can be purchased even in the cold winter months, and consumers' willingness to buy has dropped significantly. The increase in quantity and the limited purchasing power of the consumer side have formed an obvious contradiction, resulting in the increase in quantity.
In the face of such a purchase and sales game pattern, vegetable farmers have fallen into a situation of passive sales. Due to the increase in cabbage production and the bearish atmosphere in the market, vegetable farmers can only choose to sell at a low price, unable to maintain the attitude and sentiment of reluctance to sell. Buyers, on the other hand, have become the dominant party in the game process, and they adopt the strategy of buying at a lower price to obtain benefits.
What is terrible is not the situation caused by strong purchase and weak sales, but the high cost of planting and management, agricultural materials and harvesting of cabbage. The current acquisition ** makes vegetable farmers have to operate in a loss-making way, and there is no profit at all. Some vegetable farmers even cause cabbage to rot in the field because the harvest time is delayed. Such a supply and demand pattern makes cabbage continue to decline, but it is expected that with the end of the game between grassroots vegetable farmers and buyers, a new game pattern will be formed, and the momentum of cabbage will also be eased.
To solve the problem of unsalable, whether it is cabbage or other agricultural products, it is necessary to build systematic sales channels and pay attention to brand building. We need to set up different channels for different consumer groups. Large buyers need to maintain a good relationship on a regular basis to avoid the loss of core customers. At the same time, we should also pay attention to the development of online e-commerce channels, so that we can quickly reach a large number of consumer groups, realize purchase and sales transactions and expand the space of consumer groups.
We should pay attention to brand building. The quality, marketing and evaluation of the cabbage together form the basis of the brand. High-quality products are the foundation, and the novelty out of the circle marketing methods can obtain consumer satisfaction evaluation, to achieve a closed loop of the sales process. Brand is the most stable line of defense for agricultural products, and it is also an effective support for obtaining high premiums. Even in the event of unsalable sales, a brand positioning with distinctive characteristics can stably respond to the crisis.
Finally, we should integrate into the new ** platform. The Internet is a shortcut and an effective means to break through bottlenecks. We can use the popular short ** platform to create anchors with goods, and realize the conversion of traffic through anchors with goods. According to the data of the short ** platform, the performance of the head network expert is very impressive. Not only unsalable Chinese cabbage, but also more difficult to sell items can be easily sold. Having a short ** platform means having a broad consumer group.
Finally, I would like to remind that despite the fact that cabbage ** is cheap and of good quality, consumers should still be cautious about hoarding items when buying and not wasting limited resources. Appropriate high consumption is necessary, because buying something you like can bring a lasting sense of companionship; At the same time, vegetable farmers should always pay attention to the best information, adjust planting strategies in a timely manner, develop sales channels and pay attention to the actual needs of consumers. Remember the old adage that "it's never too late to make amends", and if we can adjust our strategy and look for new opportunities, we will be able to get through this crisis.